The Shipyard

We're proud to be partners in SOAR. Learn more at: soarstudies.org #MentalHealth #MentalHealthMatters #MentalHealthAwareness #MentalHealthResearch

Our latest campaign in collaboration with @sfballet invites you to explore the extraordinary world of ballet like never before.

Proud to be a 2023 AdWeek Fastest Growing Agency!

Hey, we love @innoutburger too! people.com/meghan-markle-… #InNOutBurger

The Current spoke with marketing leaders from Ford Motor Company and francescas after our Engineering Brand Love Summit with @BrandInnovators to discuss how they use behavioral data to build #BrandLove. thecurrent.com/marketing-bran…

"Our mission is to empower people to choose how they age." - Barbara Shipley, SVP, @AARP #EBLSummit

"Every headline should be a game the reader wins. There needs to be an emotional reward in everything we do." - Jamie Richardson, VP of Marketing, @WhiteCastle #EBLSummit

"Rivalry is drama, and drama is storytelling." - Sonderman

"A cult brand knows that it needs radical followers, and it can't please everyone...A lot of brands have creeds, cult brands truly leverage them." - Dave Sonderman, CCO, The Shipyard #EBLSummit

Music breeds and inspires leadership. Tom Krouse's experience as a musician has helped him as a leader.

"I was watching a video with Springsteen and Elvis Costello and the words they were using to talk about the power of music were the exact words we were using to talk about creating inspiration in our organization" - Tom Krouse, CEO, Donatos

Tom Krouse, CEO of @Donatos, on maintaining a quality brand: "It takes a balance of real, functional benefits of the product and the emotional attachment to the brand...If you just talk about price you miss the ability to position yourself apart from the fray." #EBLSummit

"Data can only go so far. If you have a hypothesis - start testing and learning in-market" - @theamandatory, CRM Strategy Leader at @Ford #EBLSummit

Beyond Potion #9: Engineering brand love requires using data science, performance marketing & audience segmentation matched w creativity to methodically plan, target & orchestrate customer connection via ⁦@lporigow⁩ ⁦@TheShipyardCrew⁩ #EBLSummit #BrandLove #BISummit

Step 6) Kiss And Tell - brand advocates sell your brand for you Step 7) Fall In Love - Systematic reward structures drive loyalty Step 8) Put A Ring On It - fully wed to one brand with unwavering devotion #EBLSummit

Step 3) Catching Feels On The First Date - demonstrate you're worthy of a relationship Step 4) Hooking Up - consummating the brand experience with the first sale Step 5) Going Steady - habits, rituals, and routines to build repeat purchase #EBLSummit

The 8 Stages of Engineering Brand Love - from CMO Lance Porigow: Step 1) Love At First Sight - that fizzy moment when somebody notices your brand Step 2) Get Your Flirt On - entice people to play with your brand #EBLSummit 1/3

Packed house at The Shipyard today for #EBLSummit