𝗙𝗿𝗶𝘀𝗸𝗸@Friskkmkay
After five years at Twitch, the road comes to an end due to today’s Amazon layoffs.
Five years ago, I took a leap from being a full time creator on Twitch to joining Twitch proper. I wanted to make a real impact for creators on a larger scale, and I know I did that.
I started on the Charity team expanding charity education helping nonprofits understand how to collaborate with creators and supporting creators fundraising for the causes they care most about.
I onboarded and fast tracked animal focused non profits to Twitch, helping them bring their animal cams online during the pandemic to grow global audiences beyond local support during the shutdown. From that work, I created the Animals, Aquariums & Zoos category on Twitch.
Im also one of the folks who launched the Twitch Charity Tool, empowering creators to fundraise directly on Twitch for nonprofits.
After the first layoff, I was moved to Twitch’s Marketing department, where I expanded the Ambassador Program giving it new life and to the Ambassadors, new direction and purpose.
From integrating ambassadors into internal feedback loops across monetization, product, trust & safety and more, to larger inclusion in marketing efforts across the site as well as TwitchCon, these were some of the way I uplifted and supported Twitch Ambassadors, their communities and the things they are passionate about.
As for what’s next, I’m updating my resume and exploring new opportunities where I can continue empowering communities through community management, creator partnerships, program management, or marketing.
While I look for my next adventure, I’ll also be returning to content creation, so you’ll definitely be seeing more of me around. I’ve got some things I’ve been wanting to create and right now is the perfect time 🙂
It’s not goodbye.
It’s see you in chat. 💜
