walid

top 5 consumer apps that crushed the content game in May

@LachezarVoynov love this! odd hooks that break the scroll pattern always outperform, and keeping the same winning creators builds consistency that compounds

Everyday Dose is probably the brand which best utilizes UGC to sell their product. Most of their ads are “yappers”. They don’t change creators every month. They use the same once all the time because they are proven to work. One thing that stands out about their content is how good their hooks are. It’s apparent they understand something that 95% of eComm brands don’t. If your hook is boring, your ad will die. And if your hooks are odd, your ads will win. The best Meta hooks show something that people are not used to seeing already. That’s how you stop them from scrolling.

@Demiijustin natural delivery is what makes ugc feel real, it always comes through on camera!

I have never nor will I ever use a Teleprompter for my videos! No judgement to those who do it just doesn’t work for me. If a brand is paying me x amount to deliver them a video, memorizing lines & delivering them in an organic way is part of the pricing. Plus the one time I tried it I looked like a robot 😂

@thedennis stale hooks are almost always the real problem, never the algorithm!

Brand was spending $15K/day. ROAS tanking weekly. They blamed: - "Audience fatigue" - "Algorithm changes" - "Summer slowdown" We looked at the Same 3 hooks for 6 weeks. Same offer angle for 3 months. Zero new customer research. We ran 4 customer interviews. Found 2 new angles. ROAS went from 1.6x to 2.8x. The algorithm wasn't broken. Their assumptions were.

90% of consumer apps run TikTok ads to cold audiences the 10% winning right now run ads to people who already watched their organic content for 6+ seconds

@RealCreatives_ 3x roas from strategic creative testing is what happens when you do it right!

Just got off a call with a creative strategy client (I also do the content creation) I’ve been working with for the past 2.5 months 👀 This was a new brand that wanted to test creatives… We deep-dived into performance of the content I’ve been creating: Multiple videos: → $4,000 ad spend → 3x ROAS They had to pull them due to website issues but they’re VERY happy with the results 🔥 Testing + strategy > guessing every time. #ugc #ugccreator #ugccreators

@alexolim_ testing deep on a few angles beats testing shallow on a hundred!

you don't need 100 new content ideas you need 5 angles tested deep enough to understand: - which part of the problem actually resonates - which emotion holds watch time - which language converts into installs most teams never get there because they keep moving on too soon

@Bogzabs96 the research to data to iteration cycle is where all the best creatives come from!

The more ads you create... The more data you'll gather from those. It's all about that cycle: 1. Angles based on research 2. Creative Analysis based on data 3. Improvements and Iterations that become bangers

"hOw Do i FiNd uGc CrEaToRs" wrong question you want creators who already live in your niche a fitness creator with 8k followers will outperform a lifestyle creator with 80k as your fitness app ambassador they already know your space. they already have your audience you're finding them, not convincing them

@juliapintar @jeremiahjw @rohanrkumar King

this guy put Kevin from The Office in a glass box with 600,000 receipts printing for 8 hours. same guy ran MrBeast's TikTok for 4 years. grew it to the fastest growing account on earth. didn't know how to make a video when he started. whole playbook with @rohanrkumar 👇

@ugcbree testing truly different hook formats is the key to finding winners!

Some recent hooks 🪝⤵️ 1️⃣ Whisper ASMR 2️⃣ ‘Before and After’ showcasing the product in use 3️⃣ TikTok comment reply directly addressing consumers’ hesitations 4️⃣ Overhead shot double hook (audio + visual) Testing a variety of truly different hooks (different settings, formats, outfits, etc.) is key for giving an ad the highest chances of performing well! 💌 partnerships@ugcbree.com 🔗 ugcbree.com #ugccreator #ugccreators #ugc #ugccommunity #ugcexample

@emyleecreates the 4-page novella brief is where the magic happens lol

what your creative brief quality says about you: “here’s the product, make it go viral” — you have never once opened ads manager aesthetically pleasing slide deck made with Gamma and tears — you’re trying your best bless your heart 4-page novella including persona, VOC research, hook matrix, and 3 angle directions — you've watched every Dara Denney video available on the internet “just make it feel authentic” — I don’t know how to help you

@StevenCravotta love this! every successful app starts at zero, the execution is what separates the winners

Everyone starts with zero: · 0 downloads · 0 revenue · 0 paying customers · 0 app reviews · 0 viral content I started PuffCount from 0 and scaled to $44k MRR. Then I sold it to a studio in Europe. Just start.

a guy turned photos into wool art with zero words and got 8.8 million views video stats: • 8.8M views • 417K likes • 42K bookmarks he shows the finished wool photo first. looks incredible. then opens Hypic. picks a template. uploads a photo. taps a filter. four steps. maybe five. no voiceover. no caption. no explanation needed. you watch someone do something cool and your brain fills in the rest this is the perfect tutorial format for visual apps most people overcomplicate product demos. they explain everything. they add music. they talk over it. he lets the transformation speak the bookmark count tells you everything. 42K people saved this to try later. that means 42K people now have Hypic downloaded on their phone showing outcomes first is the oldest trick in advertising. he leads with the wow. then reverse engineers it in real time. the gap between "that looks amazing" and "i could do that" closes in 15 seconds when your product is visual, shut up and show it words add friction. steps add friction. he removed both. 8.8 million people watched a silent ad and loved it

@one_mtb love this! the app idea is simple but the real magic is the creator distribution strategy!

$100k/mo app idea that you can literally make in one prompt... 1. take a photo of your face 2. scan it 3. get a skincare routine Build a skincare app with @SuperApplOS Use Superwall for paywalls Hire 5 UGC creators to post 2x/day with a repeatable format Don't overcomplicate things, it really is that simple...

@lizwenzelugc love this! the ugc creator economy is so real and you're proof of it, congrats!

Day 1 of me clocking in to work for myself as a full-time UGC creator😆✨ For the first time in 7 years, I didn’t open my laptop for my corporate job this morning. No 9–5. No corporate meetings. Just me, my camera, and the business I’ve been building behind the scenes. It feels a little surreal, a little scary, and a lot exciting. I’ve spent the last year growing my UGC creator business on nights, weekends, and lunch breaks, and today it officially becomes my full-time job!! Here’s to building a life in the creator economy and seeing where this next chapter takes me 🤍 #ugc #ugccreator #contentcreatorlife

@juliapintar love this! the best performing ugc always feels personal and conversational, never like a scripted ad

playkit top 12 videos last week learnings: > content should feel like you're sending a text in a group chat + hoping for a response > videos need to feel overly personal, people want to engage because they are lonely/want friends -> give them that feeling

speed in tiktok is a moat nobody talks about the brand that can go from idea to posted in 24 hours will beat the brand that takes 3 weeks every time

@sarahfranz_ugc relationships first always pays off, congrats on the paid deal!

I’ve been a UGC creator for 4 years and one thing I’ve learned is if you put relationships first, the rest will follow... I recently pitched a brand that I knew my kids would love, and they responded that they only work on gifted based campaigns, so I said yes and even posted the video to my IG account. Peak stats below 👀 🤩 Well…long story short, they want to work with me now on paid videos and I have created another relationship with a brand that I genuinely align with and am excited to create content for! #ugc

@KanishDigital everything scaled with paid starts from what's already working organically on tiktok!

Organic-first social agencies end up making better ads than performance agencies can make organic content That’s because paid never leads culture. It follows it. What converts tomorrow is already trending organically today. If you study organic deeply, your ads stop looking like ads Paid always trails what's trending in organic Studying those gives an edge

@simonecanciello finding one viral format and riding it is how apps win on tiktok!

you’re overthinking while this follower tracker app does $200k/month. they found a format: crying girl + bf text and app notification screenshot. basically free engagement. you can use this viral loop for your app.