ushni

.@NYCSanitation I'd like to report a sweep

NEW YORK IS THE ONLY CITY IN THE WORLD #KNICKS

the SNA airport is the best airport in southern california

feeling behind the game bc i only learned what the scuba was after attending an undergrad grad?? like where did that come from and why does everyone know it

i used to tell my team: don't reinvent the wheel. find what works, repeat it. now i'm starting to think i'm wrong. we're reaching a point where everything in advertising is starting to look the same. same formats, same hooks, same structure. ai tools are accelerating this. they research what's already working and just recreate it at scale so every ad starts looking identical. and when everything looks the same, nothing stands out mass ugc is a big part of this. consumers are already starting to recognize the pattern. and when they do, they tune out completely the brands that win going forward are going to be the ones who actually take creative RISKS. like spotify with their redesign. that's why we're shifting how we work. we're investing in better creators who can grow a community from scratch. real personalities, who can talk on camera and edit their own videos with culturally relevant memes and trending audios. people who feel like an authentic person, not a brand asset each of their pages should look like a show. either highly informational or genuinely entertaining what are you doing differently to keep your edge?

just saw a kid use his fake id photo for his linkedin profile gotta love the creativity

@TheWalid the breadwinners club to the moon! 🚀

@ushnixgupta YESS USH!

hi tech twitter, ushni from tbc here! i’ve spent the last 2.5 years building and scaling ugc campaigns across fashion, dating, fandoms, and app-building, and have learned a ton about internet culture, virality, and creator strategy along the way. excited to use this space to talk content strategy, trends, creator ecosystems, and where consumer internet is headed ✨

TBC is playing around with different ideas... tinder for finding creators thoughts and would you use this