The X Effect

The full case study for my 100 Days Challenge is finally live. If you missed anyone, check it out on Behance behance.net/gallery/234285… Now that we have all, which of the 100 designs was your favorite? (I need your responses for an edit lol)

Day 14: What if I designed the official poster for the 2003 classic Osuofia in London?🇬🇧

I pray y’all drag him to his buyer

I think we should all start applying girl maths in business because if that client wanted to, they would 🤏🏼

I love when artists leave a lil bit of the beat at the end for me to freestyle on

Everybody talking about Dune & Odyssey for Oscars forgetting this is actually drops in few weeks

The Interview — Trailer out now. Experience the full film on X, March 21.

Vector

a friend bet me i couldn't make zobo look like it belongs on a shelf next to coke and pepsi. i took that personally. So i built goro, a canned hibiscus drink brand. here's how i thought about it as a brand designer 🧵 First question i asked myself: why does local packaging look local? it's not the product. zobo is genuinely one of the best drinks on the planet. deep red, tart, hibiscus-forward, spiced with ginger and cloves. the packaging just never matched that. So the brief i gave myself: build a brand that could hold its own on a premium shelf anywhere. lagos. london. new york. no asterisk. The logo came first. i built around a fluid organic "g" mark, a bold blob letterform that mirrors hibiscus petals. soft, rounded, grown not manufactured. i posted two directions here and you all voted. the open airy version won and honestly the people were right. Lesson: your audience is a free focus group. use them. Colour system was flavour-first. every hex code justified by the ingredient. crimson red for original, amber for ginger & clove, butter yellow for pineapple, sage green for mint & lime. no random choices. For the illustrations i went abstract. fluid blob shapes echoing the logo mark, tonal only, one shade off the background. character without noise. that's the difference between decoration and design. For the case study visuals i used nano banana within flora ai. fridge shots. tote bags. hands clinking cans. all rendered without a single photoshoot. you can now take a packaging concept from die-line to full campaign imagery without leaving your desk. you just need to know how to prompt with intention. Ai didn't design Goro. i did. Ai just helped me show it to the world. tagline: "taste the bloom" two words. botanical. experiential. works everywhere. zobo is not a local drink. it's a world-class drink that's been waiting for a world-class identity. full visual on my instagram - @zazzygfx

I'm selling this piece for 5.4 million naira ($4000).

Flow With Korty by Korty is where the culture speaks freely.🩷 Asake (2026) Tiwa Savage (2026) Olamide (2025) Crayon (2024) Slawn (2024) Tems (2024) TG Omori (2023) Victor Osimhen (2023) Temi Ajibade (2023) Shanks (2023) Lojay (2023) Bella Shmurda (2023) Grace Lodoja, Simi, Ms Banks (2023) Rema (2023) Asa (2023) Black Sherif (2022) Victony (2022) Don Jazzy (2022) Ayra Starr (2022)

New Arrival 🚨🚨 Jalen Brunson artwork 🔥🔥

I’m emotional rn 😖 God gave me a gift, so I’m constantly chasing excellence to keep getting better. We’re a small but hungry team & I know we will find the greatness we seek. Love Asake & his team for being kind & trusting us with this story ❤️ Pls watch youtu.be/5nH9HlCLEfI

@MoreOfThisThat 6 😂

@TheXEffect_ Group what?

Ideation session ideas wan finish everybody lol

@TrixEdits23 6 😂😂😂

@TheXEffect_ Group sex?

In a call with some of the best in the game

Finally done with this...😌🤍🔥

my most anticipated movies for the rest of the year 🚀

In a few years y'all would understand

Those who fw X will govern those who do not.