Theo Clarke
2K posts

Theo Clarke
@TheoClarkePPC
5.5 years in ecom, $20M+ in sales. Click the link below to join my FREE Google Ads Dropshipping Group 👇






One of the biggest unlocks I’ve had in Ecom is stupidly simple but not many actually do it It’s literally just having multiple sources of creative For us it looks like: Internal creative team Multiple agencies Freelancers Softwares for statics AI Seeding Every source sees things differently Every source makes stuff that is visually different Volume is there without stretching anybody and compromising quality I plan to keep scaling out our creative horizontally Which means, more creative strategists / video editors graphic designers each responsible for a different thing More agencies More freelancers More AI If each source has a positive ROI I will do this indefinitely









WOW! Meta will charge extra fee for these countries and the worst part - you won't claim this fee back anymore. Easiest way to kill small business.

My 5 rules for testing products in 2026: 1. Only sell products with proof of concept (10K+ units on TikTok Shop = validated demand) 2. AI store builder → branded site in under 5 minutes (stop wasting weeks on design) 3. $50 CBO campaign with 3 video creatives. 4. Kill anything not profitable within your break even point. No emotions. 5. Winners fund the next round of testing. Losers teach you what to avoid.







