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Upstream Ag Professional - The Big Three Stories of the Week
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A look at what agribusiness leaders will find in this weekend's edition of Upstream Ag Professional:
1. Cognitive Biases and Improved Decision Making for Agribusiness Professionals
Often we focus on making smarter decisions, but as good of an opportunity to improve our decison making and effectiveness is to remove predictably bad ones.
Over a decade of collecting cognitive biases led me to build a practical guide with 40 biases I reference often, organized into six clusters, each with agribusiness-specific examples and science-based strategies for overcoming them.
The aim is to have a reference piece for agribusiness professionals to imrpove their decision making, or enhance their influence.
2. Biostimulant Sales: Like selling seed? Or something else?
Check out a small clip from this week's @UpstreamAg Professional audio coverage highlighting the similarities to crop protection, but it goes further than that and I dive in in this weekend's edition.
3. Mental Models for Agribusiness Leaders with Shane Thomas on The Future of Agriculture
This week I joined @timhammerich on The Future of Agriculture podcast to discuss 7 useful mental models that are directly applicable to agribusiness professionals. Models include some popular, and some lesser known ones: Jevons Paradox, Influence Erosion, Strategy Tax, Friction Reduction, Contrarian Decisions, Jobs to be Done and One-Way Doors vs Two-Way Doors
Plus much more in this weekend's edition.
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