Timo Huennebeck

Day 2 of 30: Building and scaling a mobile app to $500 MRR in one month. Just finished this and a few more onboarding screens. Showing users just how much p*rn is consumed worldwide. Every second. In 2024 alone: 41 billion hours were consumed That’s ~1,299 hours per second 😬

FYI: The analytics for my new app (Unload) are still a bit delayed. It seems that Apple updates them only once a day. However, here’s the data from Supabase 🫡

Okay, this is low key a bit crazy. Me, 8 months ago: Launched a mobile app. Got 3 lifetime downloads, lmaaao Me, now: Been doing marketing from day zero, and my app just surpassed 500 downloads in less than 48 hours. I'm so happy, right now🥲

Day 18 of 30: Building and scaling a mobile app to $500 MRR. Honestly, it seems like that Apple must have improved their review processes. My app's new version was literally reviewed and approved within 2 hours 🫡

Day 17 of 30: Building and scaling a mobile app to $500 MRR Yesterday, I received a ton of messages on TikTok asking me to make the app available for free. To boost virality, I’ve decided to switch to a freemium model, with some premium features locked behind a paywall. Famous last words 🫡

That's what I thought as well. Just switched to a freemium model. Let's see how it goes 🫡 Though, I feel like my app currently doesn't have enough features to justify switching from a free account to a paid one. But I guess that's just a sign that I have to keep shipping features.

To the devs building iOS apps. What has your experience been with a freemium model vs a free trial + subscription? I feel like my app has the potential for viral growth on TikTok, but I'm a bit concerned that having a hard paywall could kill that.

@hermesthedev Well, I wouldn't say I got tons of cash stowed away lol but free users are extremely cheap for my app so I should be good

@TimoHuennebeck This is more of a personal question on how much money you have. If you have enough stowed away & can handle the freemium model start there, if you don’t start with a hard pay wall

Yeah, I had the same feeling, that's why I was kind of curious about it. Honestly, I don't feel like my app did too bad, as it got 24 free trials in the first 48 hours. But, I feel like that was just luck. It's obviously very hard to charging right away if you literally got 0 reviews. Thus, just switched to a freemium model🙃

@TimoHuennebeck yeah, i killed one of my apps with a hard paywall. if users don’t cost much (no pricey apis etc), i’d keep it free till you get decent users, then slowly test soft paywalls with new installs. if a free app can’t get users, a paid one won’t either

@itsrickyszn But is this something I could really A/B test? I know it works with prices, but with freemium vs. free trials? Otherwise, people might be thinking as to why their friend had to get a free trial while they themselves can use the app for free 🙃

@nikamprasad52 You mean the App Store screens? Right now, I ain't got a landing page for the app 🫡

@TimoHuennebeck Loved the landing page brother... keep going 🔥

Day 16 of 30: Building and scaling a mobile app to $500 MRR I feel so grateful right now 😭 For the past 2 years, I’ve never managed to get more than a handful of people to sign up. My app went live about an hour ago, and already I’ve got 50 sign-ups and 3 free trials 😭

Right now, mainly because it allows people to earn gemstones based on the number of days they've stayed porn-free. But I got some AI features coming in the next couple of days that will predict the days and times when the user is most likely to relapse, to helpl them stay one step ahead.

@TimoHuennebeck Yes got it, but have a question so many apps already doing it what’s your differentiation?

@aryann_chopraa Seems like you've already found the answer 🫡

@TimoHuennebeck What are you building?

@buildwithmaya @mikey_starts Thanks!! It's timo.huennebeck 🫡

@TimoHuennebeck @mikey_starts congrats!! whats your tiktok id?

@SebastianBugal Definitely! If no one replies to this, I guess I'll just switch to Freemium and have to figure it out myself haha

@TimoHuennebeck Lowkey would like to know this aswell

@mikey_starts Thanks. Honestly, had a couple of other names in mind but literally all of them were taken, of course 😂 Yeah, I am planning on running a lot of AI UGCs with this. Will see how it goes

@TimoHuennebeck Sounds great! Love the name of the app, fits quite good. I guess this niche will grow fast after the success of quittr I guess you will run lots of internal AI ugc accounts for this?

@MattStravitz Definitely! Now just gotta make sure to people stay after those free trials 👏

@TimoHuennebeck Your hard work’s finally paying off, and seeing those numbers climb must feel like a dream coming true

Yeah, that makes sense. Though, I got no idea how ASO works, so I better not be crashing after those 5 days 😂 Currently, have been mainly focusing on TikTok. Mainly sharing the process of building the app. Though, I am currently setting up another TikTok account for the app itself as well as Instagram.

@TimoHuennebeck GG! There is also an ASO push by the App Store for the first five days after launch. But it’s a great motivation to maintain it? What other channels are you pushing for?

@solocodeventure Helping people quit porn 💀😅

@TimoHuennebeck Glad to hear that! What's the app about?

Day 13-15 of 30: Building and Scaling a Mobile App to $500 MRR For the past couple of days, I've mainly been going back and forth with Apple to get my app approved. I've been writing down all the things I did wrong this time so that I don't repeat them for my next app 🫡