
Timothy Maksim
2.4K posts

Timothy Maksim
@TimothyMaksim
Opinions after a decade in tech. Prev. engineering @uber @google @amazon. Now I call you out on your baseless takes. Thoughts are my own.




hey pinterest, we need to talk. your React site re-renders ×1000 every time i scroll (turn sound on 🔊)

AI people pretending they have schizophrenia is significantly worse than your average tech person larping autism



@morganlinton @levelsio Love Pieter and everything he does, but if I was the CMO of his empire I’d be experimenting with ads to amplify Just a personal difference on how we’d operate ❤️❤️

love the brilliant @levelsio but never understood the "100% organic, ads dont work for me" POV my take is that the best companies don't start with ads, they earn the right to use them. i'll explain: 1. organic proves people want it 2. organic shows what content works 3. ads prove it scales 4. organic sets baseline CAC 5. ads test upper limits funny thing about ads, everyone expects instant results. nobody wants to put in the same patience they did with organic. it's like giving up on content after one blog post. framework we use for ads and scaling startups: 1. get to $10k MRR organic 2. find channels that work 3. calculate true CAC 4. test $500 ad spend with organic style content that you've already proven 5. double what works good companies start organic. great companies use ads to accelerate what's already working - organic for brand/trust - organic to prove out what ad creative works - ads for predictable growth - ads to test new products in new niches/geos - content for longevity - paid for speed being '100% organic' sounds noble. but when you find something that works, why wouldn't you want more of it?"

Literally more than half of the ads on my Reels feed is AI calorie tracker apps. The amount of quality connections and alpha lost from copycats aggressively lurking in consumer app twitter is sad. Founders are afraid to post their W’s and you can see it on the timeline.










