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Could’ve opened this with the product straight away...
but that would miss the whole point.
So I opened with the pressure first.
Too much work.
Too many deadlines.
Too many things hitting at once.
That feeling when your brain is trying to catch up with everything.
Because that’s when Neuro Gum actually becomes interesting.
Not as gum.
As the shift.
From chaos
to focus.
From pressure
to more control.
That was the idea behind this one.
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