Triple Whale 🐳

Introducing Moby 2. The next evolution of AI inside Triple Whale — an operator built for ecommerce teams that can: • Monitor and optimize your ad accounts • Generate and launch creative • Execute end-to-end retention campaigns with unique target audiences Instead of just telling you what’s happening in your business… It actually does the work. Request early access to Moby 2: triplewhale.com/moby-2

That’s a wrap on The Whalies 2026, and I can say with certainty that they truly just keep getting better. Thank you to the hardest-working team for pulling off such a spectacular event. See you next year. 🌊

That's a wrap on The Whalies 2026! 🐳 Thank you to every attendee, speaker, panelist, and partner who joined us in Los Angeles this week. 🌴 We'll see you next year.

General AI gives general results. Moby 2 was built for ecommerce. It knows your data, makes the recommendations, and then acts on them. Built on $82B in tracked revenue from over 60,000+ brands anchored in your data. Officially launched yesterdat in front of our sold-out event in L.A. This is Moby 2.

Spoke at The Whalies yesterday on "How To Turn Performance Data Into Winning Creative. One of the points I covered was if the only data your team looks at is your ad dashboard, you're missing about 80% of what's actually useful. Your customer support tickets are the most honest focus group you'll ever get. The words people use to complain are the same words that belong in your ads. The 3-star reviews on your competitor's best product will tell you more about what's missing in your category than any strategy deck. Your dashboard tells you what worked. Everything else tells you why. Thanks to the @triplewhale crew for another great event.

Today we're officially launching Moby 2 to the world (and to our full house at The Whalies in Los Angeles). It is the only AI ecommerce brands can trust to do work for them. We’re also launching: • Moby Specialists, purpose-built AI specialists for media buying, creative, and conversion optimization • Compass, our new unified measurement system combining attribution, incrementality, and MMM • New upgrades to Sonar Optimize (including attribution passback) and Clicks & Deterministic Views Attribution Built on data from 60,000+ brands and $82B in tracked revenue, Triple Whale is the AI operating system for ecommerce, and Moby 2 is the operator, always working for you. See it in action: triplewhale.com

Talking true scale with True Classic and @triplewhale

PSA for everyone heading to The Whalies 👇Download the official app to get the most out of your favorite day in L.A. See you tomorrow. 🐋 apps.apple.com/us/app/accelev…

Because some things are for Whalies attendees only. 🎟️ 🐋 See you Tuesday. 👀

Give us 60 seconds, and we’ll give you a free creative diversity audit. Get an overall score, a 6-dimension ad breakdown, and personalized recs to improve creative diversity. 👀 Drop your URL (or your competitor’s) to get scored. ✏️ triplewhale.com/creative-diver…

When we started building Triple Whale, the goal was to automate what it takes to run a brand. We knew that nobody in their right mind was going to let a machine run their business without trusting the data underneath it. So we spent 5 years building that trust and perfecting the system. And now the technology has caught up to the vision we always had. Hearing this from an early user is everything. "This is what I always wanted Moby to be. Suddenly, Moby feels like it has a brain of its own." Moby 2 is the thing we’ve been building toward since day one. More to come.

@kim_ellery Hey Kim! Yes, Moby is better than ever 😏

@triplewhale is this still available?

Moby 🤝 Claude MCP The right data infrastructure, paired with the most powerful generative UI, equals something none of us thought was possible 🤯

We're a couple of years into the AI creative era, and most performance teams still treat data and creative like separate departments. It's the most expensive disconnect in marketing right now. So I'm heading to LA on May 19th, joining the lineup at The Whalies for a talk on something I've been wanting to dig into for a long time: Turning performance data into creative that actually wins. What I'll be getting into: → The feedback loops that actually move metrics (vs. the ones that just look pretty on a slide) → How AI is collapsing the time between "what worked last week" and "what we're testing tomorrow" → Why creative velocity + diversity has quietly become the biggest performance lever most brands aren't pulling → What it takes to close the gap between what the data says and what gets made next Huge thanks to @triplewhale for putting this together. If you're going to be there, find me. Always down to talk shop. Who else is heading to The Whalies? 👇

I'll admit it: I was skeptical about AI at first. @AY_Orbach has always been obsessed with AI, but it just seemed so futuristic and out of reach. The monetization angle wasn't clear. “AI was cool…but like 'show me the money.’” Boy, was I wrong.

Here's where LLMs are actually pulling from when they recommend products. We analyzed 606,489 AI citations between January and March 2026. Reddit, Inc. dominates at 28.8%. Forbes and Wikipedia aren't far behind and YouTube makes the top 6. triplewhale.com/reports-guides…

She's built one of the fastest growing skincare today targeted to 35+ women. Now she's bringing her playbook to The Whalies. 🐳 We are thrilled to welcome Molly Sims to our 2026 speaker stack — Founder & President of YSE Beauty. With 1M+ Instagram followers and a brand built on real community, Molly knows what it takes to turn attention into revenue. This is one you’re not going to want to miss. We’ll see you Downtown LA on May 19th! Grab tickets here - thewhalies.com

The amount of times I’ve seen people try to vibe code Triple Whale is crazy. "I thought Triple Whale was just a dashboard." The dashboard is free. Save your Claude usage for something else. The product is the AI layer on top of the measurement you already trust — agents and workflows that build ads off your performance data and push them into Meta, change budgets, spin up audiences, do the work.

This is our MET gala 🐳 Tickets still available at thewhalies.com

I had the pleasure of appearing on the @saasoperators podcast a few weeks ago. We talked about the evolution of Triple Whale from a simple dashboard → full data platform, how we’re thinking about AI-native infrastructure, and what it takes to actually build products at the pace this market now demands. Big thanks to @jackdoesecom, @JeremiahPrummer, @rishabhmjain for an hour of incredible conversations with some of the brightest minds in ecom.

We've been testing GPT-5.5 inside Moby 2 for weeks. On day one of GA, it ships as a first-class model. It is exactly what an operator agent running ecommerce workflows needs. GPT-5.5 is live in Moby 2 today. Congrats to the @OpenAI team.