Timo
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In 2024, we've tested EVERY part of a DTC funnel.
All focused on increasing CVR/AOV.
Many of our tests didn't work as we expected, but a TON of them have generated extra $$ for our clients.
So...
I've compiled a file with 75+ winning funnel optimizations.
-> Product page principles to increase CVR.
-> Cart/Checkout strategies to drive a higher AOV.
-> Subscription upsells + collections for better LTV.
These are TIMELESS principles that we've tested on numerous different brands.
... and they almost always performed.
Today I'm sharing this for FREE (no email needed)
All you need to do is:
Connect with me, like this post, and comment "75".
I'll DM you the link.
(Reposts are prioritized)
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I have to admit
I love Kim K...
....’s $4 billion ecom funnel.
No, like actually you need to see this.
Despite what people say about her,
You don’t go $0 - $4 billion in 5 years doing it wrong.
In fact, I think business colleges should include SKIMS as a masterclass in new age marketing.
We’ve worked with the top 1% D2C brands,
but this funnel really surprised me.
We’ve broken down the SKIMS funnel to uncover:
↳ Advanced category entry points
↳ High-impact AOV & CRO strategies
↳ Editable Figma templates (yours to steal!)
↳ Psychographics-driven tactics
↳ Full funnel insights
Want free access to the Figma file?
1. Like this post
2. Comment “Sharing is caring” or “KIM”
3. Repost for priority access (optional)
(Must be following!)
Let me know: What other celebrity brands should I analyze next?👇
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