Tyler Thomas, MA

I think the balance between quantity & quality on social is shifting. More than ever, especially with sports & fandom, consistently showing up in feeds matters. Content needs to be good, but it also has to scale. It's more nuanced than it used to be. When I say good, it has to be enjoyable & interesting to your audience. It doesn't all have to be high-production or polish. The goal is to build a presence people enjoy, look for & seek out as they scroll, which means serving up "good" content with consistency.

@nickburkhardt Best of luck in your next chapter! We (the fans) will miss your creative storytelling and all you have done to capture and share Husker student athlete stories.

definitely not me droppin a tear on the lens for my final husker game day

Read more about my 6M framework for creating a social media strategy in the @SMExaminer by @Mike_Stelzner: lnkd.in/e4pQcdZ7.

Paid social. Organic social.

Taking a moment to reflect on all the City of Lincoln’s achievements in 2023.... Together, we ranked as the best city to retire, 5th safest state capital, and the 6th best run city nationwide. Cheers to growing the great life in 2024!

Barcelona! 🫶

@TimHodges402 @UNLStrengths Way to go! Congratulations.

So thankful for the generosity of all who are catching the vision and helping make it happen! I love what we get to do and the people we get to partner with in making it happen. Big things ahead! @UNLStrengths nufoundation.org/presidential-c…

@lizgross144 Specifically this week, I’ve used it to organize my thoughts into bullets for a presentation. Think through more headline options for an article I’m writing and reworked some presentation titles for a workshop. And I’ve use adobe visual AI to add imagery to some brainstorms.

@lizgross144 Summarization. I have a tendency to write long and some people I communicate with want brevity but also context -idea generation. I’ve used it to build on my initial set of ideas or help me see my ideas from a different angle. -excel formulas- helping me organize and sort data

@bigrededitor @UNLincoln 👏🏻👏🏻🥈🥉

Congrats to @UNLincoln's UComm team for scoring 2 national CASE Circle of Excellence awards! Silver for GoBigGrad online; bronze for a COVID testing story. Glad to be a part of this talented group! #SmallButMighty #GBR #inOurGritOurGlory go.unl.edu/zvc8

✨ The Pride of all Nebraska ✨

@JaimeHuntIMC Scheduled sends are an incredible part of creating balance between teams, time zones and respecting boundaries. It’s been a game changer for productivity and staying organized across a distributed org.

My 4yo sums up my anxiety and fear of failure. 🙃 I recently burnt his toast. And now every time he asks for toast he reminds me, “but not the burnt kind and don’t set the toaster on fire.” Believe me, I check the settings each time I use the toaster now.

@TheJennyLi @josieahlquist @RachelRodemann @TweetsbyCYM @AMA_Marketing Dream team! 👏🏻

In another career first, I’m teaching a pre-conference session at the 2023 AMA Symposium, “Developing Student Creators to Enhance an Authentic Content Strategy,” with my esteemed colleagues @josieahlquist, @RachelRodemann, and @TweetsbyCYM: ama.org/events/confere…

@redcloud_scribe @flatwaterfreep Nicely done!

Nbd just a sellout crowd of 350 people in a barn fighting together for the future of Nebraska journalism. What a night. I’m so grateful. I’m so tired. I’m so excited to do it all over again. Here comes Year 3 of the @flatwaterfreep!

Labor Day in a caboose along a river.

@itsDeWayne Thanks for sharing your talents with us all! You’re the 🐐 MC for Husker Nation!

This was a MOMENT. The place was shaking. 🤯

Thank you @LifeAtHudl for making sure your employees and their families had a chance to never miss a moment. Thank you @HuskerVB for showing the world what’s it’s like to set the bar higher than anyone else. THERE IS NO PLACE LIKE NEBRASKA.

I’ve never seen her smile bigger. Dance harder. Or beam with more pride and excitement. Last night Husker Nation came together to set multiple records, inspire a generation and shine an even bigger light on the POWER of women in sports.

She was part of history. Part of the story where incredible female student-athletes from across Nebraska, women she looks up to, literally blew the roof off Memorial Stadium and played their hearts out in front of 92,003 screaming fans.