Udit Joshi

'Because they kept playing the same music, I kept changing my dance steps.' #Life

For MarComm Pros, Reach Isn’t the Problem; Resonance Is - bit.ly/RTMasalaMindse… The smarter organisations have figured out that communications drives revenue. It shapes market perception. It determines whether you attract the best people, says Udit Joshi in #MasalaMindset

#GCCs #marketingcommunications #PR

As Good As It Gets - bit.ly/RTMasalaMindse… This week, Udit Joshi writes about the league of movies that shapes how we think, feel, and show up. Through moments inspired by time-tested actors and directors. #RTColumn #MasalaMindset

View of Dhauladhar after fresh snowfall Dharamshala IMD recorded 50mm rainfall during last 2 days Today's Min Temp = 12.0°C Video from Jitendra Rana Ji

#Breaking for #PRIndustry and #Marketing

Taking insights from Gartner's latest report, Udit Joshi presents how PR has made its way to the marketing's bottom of the funnel. With absolute proof, AI confirms how PR is going to lead the way from Awareness to Purchase decision bit.ly/RTMasalaMindse… #RTColumn #MasalaMindset

You can't solve tomorrow's problems with yesterday's "best practices." In his latest Masala Mindset column on 'Unlearning', Udit Joshi dismantles the survival architecture that quietly kills corporate innovation. Read it here - bit.ly/RTMasalaMindse… #RTColumn #MasalaMindset

The snow laden Dhauladhars and the newly constructed highway in Kangra look more beautiful than many foreign destinations. India and our states just need better PR. We already have breathtaking places but sadly we focus less on showcasing them to the world. @nitin_gadkari

Over(whelmed) and Out! Never Ever! - bit.ly/RTMasalaMindse… In the near future the Indian society will become more meritocratic because GCCs, by their very nature, demand excellence over legacy, writes Udit Joshi in #RTColumn #MasalaMindset today.

I must confess that until recently I had never heard of Phool Dei, a spring festival that was celebrated yesterday in the villages of Uttarakhand. Children gather fresh flowers from the hills and go from house to house placing them on doorsteps, offering a blessing for the household: “Phool Dei, Chhamma Dei, Deni Dwar, Bhar Bhakar…” roughly wishing the home prosperity. In return they receive sweets. It reminded me a little of Halloween in the U.S., where children go door to door saying “trick or treat.” But what a lovely contrast. Here the children arrive not threatening a prank, or asking first, but giving first. Flowers. In an age when we speak so much about environmental consciousness, this graceful celebration of spring and nature deserves to be far more widely known. Just as Holi travelled across India and the world, perhaps Phool Dei should too. For me, the children of Uttarakhand are my #MondayMotivation

@sangli193198 @ANI @PMOIndia @BJP4India @raghav_chadha I agree with you 100%. We should wait until he himself does something. His face value (pun intended) has been deceptive.

#WATCH | Rajya Sabha MP Raghav Chadha tweets, "If a girl misses school because there are no sanitary pads, no water and no privacy, it is not her personal problem. It is our collective failure. We live in a country where alcohol and cigarettes are sold openly, but sanitary pads are still wrapped in newspaper as if they must be hidden. Somewhere along the way, society turned a biological fact into a social taboo. A matter of science has been turned into a matter of silence. Menstrual hygiene is not charity. It is not a favour. It is not a side issue. It is a matter of health, education and equality. Above all, it is a matter of dignity. Raised this issue in Parliament today because it affects over 35 crore women and girls in India. A nation cannot call itself truly progressive if millions of girls still face fear, shame and silence for something so basic. The real test of progress is simple. The day every girl in India can go to school, live with dignity and speak about this without stigma, that will be the day we can truly say our society has moved forward."

Garhwali-Kumaoni are such rich dialects- this boy is bringing out this reality brilliantly via his posts featuring lyrics of Pahari songs!

I grew up reading Byomkesh Bakshi and Feluda: two legendary Bengali detective series that almost no one outside India knows. Now all ~70 novels are translated to English and free to read on grandoldbooks.com. My goal: build the world’s internet library. Every great book, in English, free forever. We shipped 10x more books in the last 48 hrs. Follow @grandoldbooks for more.

@Gurupra31092063 @rishibagree Cbg

Yuck 🤮 This dirty Bsdk North indians🙏🏻🙏🏻🙏🏻 Literally they are more worst than Corona and HIV 🤦🏻 God !! They Migrate and spoil the City name!! Dance in the roads!! Shout Hindu Hindu and Hindi But no respect towards Karma bhoomi and Bashe!!! Born Chithiyas for a reason🙏🏻

📍 Bengaluru, Brigade Utopia Tarun Arora's pet dog urinated in an area designated for senior citizens' yoga activities regularly. When the elders objected, he started assaulting them. Elders repaid him. The best part: the dog ran away and left his owner to get beaten up.

If data is the 'What', story is the 'So What', explains Udit Joshi in this week's column - Why GCC 4.0 Demands a Chief Storyteller. A must read for all GCC leaders and talent pool. Read the article here bit.ly/RTMasalaMindse… #GCCs #MarComm #Branding #RTColumn #MasalaMindset

@Gabbar8244 I have not visited 15 (out of 60).

AI and the Collapse of India’s Employment Pyramid - bit.ly/RTMasalaMindse… AI is narrowing the base of the employment pyramid. India produces over one crore graduates every year. Roughly half are considered unemployable, says Udit Joshi in #RTColumn #MasalaMindset today.

The Price of Evolution Is Letting Go - bit.ly/RTMasalaMindse… The brain has a fascinating role in all of this. Dopamine, often reduced to the “feel good” chemical, is more accurately the “go get it” chemical, writes Udit Pathak in #RTColumn #MasalaMindset today.