UM MENA

Exciting insights from Abdelnabi Alaeddine, our Regional Director - Digital Planning & Investment, in a Meta panel discussion on consumer engagement during Ramadan and brand campaign strategies. Stay tuned for more industry insights! #DigitalStrategy #RamadanCampaigns #UMMENAT

We did it again! 🙌🏼 We are officially certified as a Great Place To Work® A big thanks to our incredible team. Together, let's keep making UM a Great Place To Work! 🎉 #gptw #um

.@UM_MENA has announced the appointment of John Tippins as Regional Director – Strategy. #appointment #ummenat #careers campaignme.com/um-menat-appoi…

Campaign #MENAPowerList2023 industry leader Joe Nicolas, CEO of @UM_MENA, says: “Leveraging a global pool of expertise amplifies creative potential and facilitates the rapid evolution of strategies.” #ummenat #powerlist #mena campaignme.com/mena-power-lis…

In @CampaignME's Power List MENA issue, our CEO of UM MENAT, Joe Nicolas, revealed three pivotal pillars that will further elevate the region’s marketing excellence onto the global stage. Read more on how this region can set new industry benchmarks here bit.ly/3PU7vay

Aneesa Rashid, Social and Influencer Lead at UM UAE, spoke with @arabnews on the success of social media platforms in today's market. “X’s recent launch of performance-driven products has helped optimize campaign performance,” said Aneesa, Read here, bit.ly/3PVjRR8

The UM Turkey team is at @DMEXCO, Europe’s leading #digitalmarketing and #tech event! There are a lot of brilliant talks on the next generation, the future of #ecommerce, the new era of digital marketing and looking ahead with #AI. #dmexco #empoweringdigitalcreativity #digital

In a world abuzz with talks of #AI and its impact on the #media industry, UM Turkey and @mediamarkt have launched a never-seen-before AI application that revolutionises the product #sales #experience for #consumers. Read about the full case study here: bit.ly/44UroUz

Nadeem Ibrahim, Head of Digital, UM KSA, joined @communicateonline's panel at the region's first AI event. "AI has always been here; it's not a person or a thing directly taking jobs. It's there to enhance our lives &, in our space, provide consumers with better 360 experiences.”

Our MD of UM UAE, Maria Poulton, spoke with @campaignmiddleeast about the importance of empowering women in the media and advertising industry. Read the full interview here: bit.ly/44zkbch #campaignmiddleeast #UM #UMMENAT #middleeast #femaleleaders #femaleleadership

Our Head of Digital for UM KSA, Nadeem Ibrahim, has shared the insights of UM's latest study with @Snap & @RepriseMENA on the power of social commerce, emphasizing its effect on purchasing decisions & its role in the region - specifically KSA. 2cm.es/sA2N

Working with @UM_MENA, @LOrealGroupe has used ABS to optimise its campaign performance and successfully manage placements in brand-suitable environments #loreal #ummenat #brandsustainability campaignme.com/loreal-and-um-…

It’s a sign! 🍔 Our latest campaign with @mcdonaldsuae , @fp7mccanndubai & @webershandwickmenat, features locations and activities that resemble the brand’s Golden Arches without including the food or logo. Read more about it in @campaignmiddleeast here: bit.ly/47KxXvM

🍃 We have taken a proactive step towards environmental sustainability by joining forces with a Teads MEA tool to assess and address the carbon emissions linked to the media agency’s advertising campaigns. Read more here: shorturl.at/cejqI @CampaignME #UMMENAT #Teads

📰 Our efforts for #ImpactDay did not go unnoticed! The #UMMENAT team hit the headlines this week with their event, empowering over seven female-owned SMEs with invaluable marketing expertise and insights. A big thanks to our local trade press for sharing our story.

Today, we celebrated #UMImpactDay, along with all UM markets around the globe. This year, the UM MENAT team partnered with @FemaleFusionNet and created impact by creating marketing strategies for over seven female entrepreneurs #knowledgesharing #supportingSMEs #marketing #media

🎙️In @CampaignME's latest Industry Forum, Darshan Jairaj, spoke about his favourite podcast, 99% Invisible, by host @romanmars. The podcast aims to expose the unseen & overlooked aspects of design, architecture & activity in the world. Read more here: bit.ly/3DeJIwr

We asked industry people: What is your favourite podcast? @PublicisGroupe @TBWARAADDUBAI @TamaraHabib @Netizency @UM_MENA @PivotRoots @_AssemblyGlobal @Hilmarie_ @Matrixprdubai @josieindubai @Chiragmk @AKQA #podcast #industryview #business #marketing campaignme.com/industry-view-…

Eid Mubarak from the UM MENAT family to yours! We wish you joy and happiness to all. #eidmubarak #eid #mubarak #happiness #ummenat #um

🎉 Join us in celebrating our incredible UM MENAT Dads this Father's Day! We gathered together during lunchtime for a memorable celebration filled with appreciation. We savoured every bite with mouths watering while cheering on our remarkable fathers. #HappyFathersDay to all! 👨‍👧‍👧