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Meet Russell Shepard. Former NFL wide receiver who's now running a porta-potty business.
Year 2 he made $1M? (more than ever in the NFL)
It started when he played for the Giants. He noticed the city filled with trash at night. By morning? All gone. He knew someone was making bank on all that waste.
So with his NFL earnings, Russell bought:
- A vacuum truck with a 2,000-gallon tank
- 125 portable toilets
- 50 hand wash stations
- 20 holding tanks
- Some nearby land
His first few months of recurring revenue:
- Month 1-2: $6k
- Month 2-3: $12k
- Month 3-4: $18k
By year 2 they'd hit $1M in revenue. Now multi-millions.
How it grew so fast? reviews and referrals.
His company Shep Boys manages waste from construction sites to disaster zones. Simple model, recurring revenue, commercial contracts.
I will say - I've never been so close to throwing up when visiting a small business before.
But Russell doesn't care what it smells like. He cares what it pays.
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