UP&RUN | Advanced Hydration

We’re sorry. Sorry if hydration has let you down for years. Sorry if you paid for fancy packaging and big promises and still felt no real difference. This category was built loud, not effective. We’re here to fix that. On behalf of every overhyped, under-delivered hydration product you’ve bought, we owe you one. Here’s how we make it right: - Use the name of the brand that disappointed you as a promo code on our site. - If it’s in our system, you get 30% off your first order. - No fine print. No questions. Not there yet? Comment the name. We’ll add it. Go to the product page. Enter the brand name. If it registers, 30% off. Valid until you switch. After that, you won’t need it.

We will do it. India let’s get up and running!!!

We are launching a new segment, the first in this space, something no brand has ever explored. This is very close to my heart, carrying a huge responsibility not just as a founder, but as a father too. Introducing Salties : our new kid hydration range. This product took six months of development, incorporating feedback from parents and children and was formulated with guidance from a top paediatrician in Mumbai. So, how did we arrive at this? We noticed a very common pattern in every child: - Many kids don’t drink enough water. - Active kids who do drink water still lose electrolytes like sodium. The market has ORS-like products, but they’re high in sodium and sugar and meant only for illness, not for everyday hydration. We designed Salties for kids who need healthy hydration for their active day. It provides essential electrolytes for regular consumption with no sugar, keeping in mind that kids already consume a lot of sugar. Salties is a clean formulation, third-party lab tested and safe for everyday use. To make it fun and appealing for kids, it comes in Mango, Peach, Mixed Berries, and Fruit Punch flavors.

We’re sorry. Sorry if hydration has let you down for years. Sorry if you paid for fancy packaging and big promises and still felt no real difference. This category was built loud, not effective. We’re here to fix that. On behalf of every overhyped, under-delivered hydration product you’ve bought, we owe you one. Here’s how we make it right: - Use the name of the brand that disappointed you as a promo code on our site. - If it’s in our system, you get 30% off your first order. - No fine print. No questions. Not there yet? Comment the name. We’ll add it. Go to the product page. Enter the brand name. If it registers, 30% off. Valid until you switch. After that, you won’t need it.

When active folks realise they’ve been cheated for decades with sub-par formulations and then end up trying UP&RUN for the first time. I’m building UP&RUN silently, but the consumers are loud. They don’t come back trying, they come back with a plan of action. And that’s my measure of success. He’s training and participating for HYROX this year and doubled down on the salts. How do I know this? I called him up to find out the use case, I make sure salts are reaching the right individual and aren’t consumed by “lifestyle” consumers. If you are active, sweating and want to ace your game. Try UP&RUN Advance. For everybody else, hang in there. We are building something unique for you soon.