Ritu

We raised ₹1.91 crore. Two months ago, if someone had told us we could raise money for our startup from X, we wouldn’t have believed it. So we needed about ₹80 lakh, so I posted a tweet. What happened next was unexpected. From that single tweet, we had over ₹2 crore in confirmed cheques. I never imagined the consumers we sell to would want to become our investors. What surprised me the most was the sheer number of people who wanted to back us. In the end, we raised ₹1.90 crore. ₹1 crore from our angel network and approximately ₹90 lakhs from X. We were careful about who we accepted money from. We only brought in investors who could add an edge, open strategic doors, and were aligned with our long-term vision. Deeply humbled and grateful for the support. Someday down the line, I’ll share a detailed post about the process, the steps we followed, and the lessons I learned along the way.

🚨 Apple to open its 2nd store in Mumbai at Oberoi Sky City Mall in Borivali.

We’re opening an opportunity to join something built the hard way, from zero. UP&RUN is being built by Ritu and me. She's spent over a decade in DTC, scaling brands like Nykaa, Beiersdorf, and more. While I walked away from a very successful data analytics career in Toronto to go all-in on building a hydration brand I’m deeply passionate about. In the last six months, we’ve hit strong numbers. We’re moving fast and raising capital to push the next phase. We’re raising ₹2 crore. ₹1.2 crore is already committed. This isn’t for everyone. It’s for people who understand what we’re building and want to help take it forward. What you can expect from us: > Full transparency on where every rupee goes > Relentless execution. No shortcuts. No excuses. > Products that stay true to our ethos, even when it’s harder If this resonates and you want to see how your capital and involvement can shape what comes next, we’re happy to walk you through the roadmap. We’re looking for serious believers. If that’s you, let’s talk in DM.