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Honored to have been selected for @forbesunder30.
I couldn’t be happier to have achieved it with my brother @codyhock.
Looking forward to the rest of the ride @upnorthmg 🚀
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Cole Hock
595 posts
Cole Hock
@UpNorthCole
Co-Founder @upnorthmg & @enjoybball. Working across talent management, content, and ventures.
New York, NY Katılım Ekim 2019
503 Takip Edilen501 Takipçiler
Cole Hock retweetledi
The NBA and @EnjoyBBall invite you to ENJOY the NBA! 🏀
Beginning with an alternate stream of Pistons/Hornets hosted by Enjoy Basketball, this Friday, April 10, the partnership culminates with a three-episode trivia series welcoming fans to test their hoops knowledge with Kenny Beecham, Pierre Andresen, Mike Heard and Darrick Miller, debuting April 16 on NBA TV and the NBA App.
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Cole Hock retweetledi
Cole Hock retweetledi
I spoke with two of the co-founders of @EnjoyBBall @UpNorthCole @Cody_Hock about their new partnership with NBC Sports ahead of the NBA's return to NBC, and how their co-founder @KOT4Q is leading the charge in this new era of NBA media for @Forbes
forbes.com/sites/mikaibru…
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Cole Hock retweetledi
Monday 10/20. Our next chapter begins on NBC 🦚
@EnjoyBBall 🤝 @NBAonNBC
KENNY BEECHAM@KOT4Q
A new way to ENJOY the NBA returns to NBC
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This is the best piece of content ever done - it’s raw and captures the Othership experience. The haters say it’s culty, but its a masterpiece and will make you feel something. ---
(use headphones, full screen, and MAX VOOLLLUMMMMEEE)
Tag your NYC friends in the comments for a complimentary journey at our new Williamsburg location live today - or retweet your favorite Othership moment in a repost for a complimentary journey for you. I'll DM everybody that shares.
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Cole Hock retweetledi
@13eechamFR Was enrolled to newsletters since day one and have yet to been able to get a drop day of lol. Gotta really lock in this time
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Cole Hock retweetledi
Joakim Noah in the Enjoy x Bulls hoodie 🔥
From NBA legends to everyday Enjoyers - we love seeing you in Enjoy.
Drop your pics with #EnjoyInTheWild
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Cole Hock retweetledi
Cole Hock retweetledi
AI + @UpNorthCole = a winning brand playbook 🧠📈
From copyrighting to social listening, here’s how @EnjoyBBall is using AI to drive massive engagement.
Watch the convo from our #NYCTechWeek event 👇
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Speaking on a panel this Thursday 6/5 for Tech Week by a16z - talking AI + eComm with @therealRoShow @shoppietra @ Shopify SoHo. If you’re in NYC, pull up 👀
Pietra | AI for Ecomm Brands@shoppietra
💥 Announcing our @Techweek_ in partnership with @a16z and @Shopify! 💥 Q: Can you build a 1-person, $100M e-commerce company? 🦾🦾🦾 A: Join us next Thursday, June 5th, from 6-8pm ET for New York City's top AI x e-commerce event to get the answer.
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Our Hometown Pride Capsule, celebrating 4 iconic teams. Next week @EnjoyBBall 🏀
ENJ🏀Y@EnjoyBBall
NYK. CHI. TOR. LAL The hoodies of The Hometown Pride capsule, celebrating the teams that shaped us.
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Enjoy to the league. See you next week.🍎☀️🍁💨
ENJ🏀Y@EnjoyBBall
The Enjoy Hometown Pride capsule, celebrating four iconic NBA franchises. Coming soon
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Been fun to watch @backbone continue to grow and level up over the last few years. Congrats @maneetks!
Maneet Khaira@maneetks
9,347 part iterations, 32 research studies, and 1,167 days later, I’m proud to introduce Backbone Pro. The last gaming product you’ll ever need. What's the future of gaming? For 3 years, we’ve obsessed over this question, and built a team from Apple, Meta, and Google. Our answer: A single game controller and app that works across phones, tablets, laptops, smart TVs, Meta Quest, Vision Pro. All without a console. Any game, on any screen, anywhere. Why now? Music and TV moved to streaming, and gaming is next. Last week, LG announced that you can stream Xbox games on all their new TVs without a console. You can now play games on every screen. Soon, gamers will identify more with controllers than with consoles. After all, you’ll need something to control all those screens. 400 million game controllers exist in the world today. But they were all made primarily for use with a single console. Nobody has changed this in 15+ years. Backbone Pro is more than just a controller. It’s the next gaming platform, built to make gaming accessible to everyone. Play whatever, wherever. No complex setup. One device instead of five. How it works: Building great devices is hard. Microsoft spent $100M designing the Xbox One controller. Backbone Pro is the smallest, most comfortable handheld gaming device ever made. Much like the Switch 2, it offers two ways to play: Handheld Mode, where your phone is physically connected via USB-C for low latency and no charging required; and Wireless Mode, connecting via Bluetooth for gaming from a distance. It pairs instantly with tablets, laptops, VR headsets, & smart TVs. Backbone's FlowState Technology lets you switch between them like AirPods. No pairing menus. Just tap and play. Combined with the Backbone app - your universal hub for mobile, cloud, console, and retro games - you can play everything from Xbox, App Store, Steam, & Netflix games all in one place. What we’ve accomplished so far: 1. Partnered with PlayStation, Xbox, & Kojima 2. Sold in Apple Stores, Best Buy, Target, Walmart 3. Hit top 5 in our App Store category last holiday 4. Featured in Apple’s iPhone 16 keynote 5. Raised $40M from Index & Adjacent (backed Discord, Roblox) If you've read this far, I want to thank you with a gift 👇 At 21, as a Google intern, I made a viral slide deck about gaming being the most underrated opportunity in the next 10 years and emailed it to the top vice presidents. 15% of the company read it. That deck turned into Backbone. Since then, over the last 5+ years, I’ve been lucky to learn directly from the best: CEOs from companies like Discord, Oura, and Notion. The minds behind AirPods, Oculus, and Xbox. Creators like MrBeast, Preston, and Zoe Unlimited. They shared the stuff no one talks about publicly - the real secrets behind iconic consumer products. I put all those lessons into one private doc: How to build world-class consumer products Retweet this & comment “Backbone” and I’ll send you the Google Drive link for free.
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9,347 part iterations, 32 research studies, and 1,167 days later, I’m proud to introduce Backbone Pro.
The last gaming product you’ll ever need.
What's the future of gaming? For 3 years, we’ve obsessed over this question, and built a team from Apple, Meta, and Google.
Our answer: A single game controller and app that works across phones, tablets, laptops, smart TVs, Meta Quest, Vision Pro. All without a console. Any game, on any screen, anywhere.
Why now?
Music and TV moved to streaming, and gaming is next. Last week, LG announced that you can stream Xbox games on all their new TVs without a console. You can now play games on every screen.
Soon, gamers will identify more with controllers than with consoles. After all, you’ll need something to control all those screens.
400 million game controllers exist in the world today. But they were all made primarily for use with a single console. Nobody has changed this in 15+ years. Backbone Pro is more than just a controller. It’s the next gaming platform, built to make gaming accessible to everyone.
Play whatever, wherever. No complex setup. One device instead of five.
How it works:
Building great devices is hard. Microsoft spent $100M designing the Xbox One controller. Backbone Pro is the smallest, most comfortable handheld gaming device ever made.
Much like the Switch 2, it offers two ways to play: Handheld Mode, where your phone is physically connected via USB-C for low latency and no charging required; and Wireless Mode, connecting via Bluetooth for gaming from a distance.
It pairs instantly with tablets, laptops, VR headsets, & smart TVs. Backbone's FlowState Technology lets you switch between them like AirPods. No pairing menus. Just tap and play.
Combined with the Backbone app - your universal hub for mobile, cloud, console, and retro games - you can play everything from Xbox, App Store, Steam, & Netflix games all in one place.
What we’ve accomplished so far:
1. Partnered with PlayStation, Xbox, & Kojima
2. Sold in Apple Stores, Best Buy, Target, Walmart
3. Hit top 5 in our App Store category last holiday
4. Featured in Apple’s iPhone 16 keynote
5. Raised $40M from Index & Adjacent (backed Discord, Roblox)
If you've read this far, I want to thank you with a gift 👇
At 21, as a Google intern, I made a viral slide deck about gaming being the most underrated opportunity in the next 10 years and emailed it to the top vice presidents. 15% of the company read it. That deck turned into Backbone.
Since then, over the last 5+ years, I’ve been lucky to learn directly from the best:
CEOs from companies like Discord, Oura, and Notion.
The minds behind AirPods, Oculus, and Xbox.
Creators like MrBeast, Preston, and Zoe Unlimited.
They shared the stuff no one talks about publicly - the real secrets behind iconic consumer products.
I put all those lessons into one private doc: How to build world-class consumer products
Retweet this & comment “Backbone” and I’ll send you the Google Drive link for free.
English
I’m excited to share that:
1. I’m joining Andreessen Horowitz as a general partner.
2. a16z has acquired Turpentine.
Everything I’ve worked on over my career has been around investing and building products/networks/media for founders — a16z is the perfect place for me to do this work at the highest level.
I’ve long admired the firm’s endless ambition and startup mentality. When I was thinking about starting a firm and asked Ben for advice on how to build the next a16z, he told me “the next a16z is…a16z”. When I told Marc my plans to marry investing, media, and networks, he said “do it all here, but bigger” and crafted the right role to make it all work.
As for Turpentine, the shows will continue. I’m proud of what we built and excited to have more resources for supporting our hosts and growing the network.
Today I’m feeling deeply grateful for all the entrepreneurs I’ve backed and my incredible team members at each chapter — and fortunate to now work with all the brilliant people at a16z.
I’m stoked to partner with the next generation of great entrepreneurs and also hire even more fantastic people into the firm. DMs are open and my email is et@a16z.com.
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Cole Hock retweetledi
Cole Hock retweetledi
Since we started @EnjoyBBall in 2022, one of our biggest goals was to see an NBA player wear our brand. A year ago, we started working on something special with BIGFACE, a collab rooted in the love for the game, and last night, @JimmyButler walked through the tunnel wearing the collection we built together.
Huge thanks to Jimmy + the BIGFACE team, and Up North Studios for executing our incredible branding, pop up shop and GTM strategy. ☕️🏀
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🚨Miami friends - come hang and drink some spros @ BIGFACE this Saturday for our @enjoybball collection.
ENJ🏀Y@EnjoyBBall
Join us in Miami this Saturday 3/1 for an exclusive Enjoy Basketball experience at BIGFACE. Be the first to shop our limited collection while you enjoy top-tier specialty coffee 🏀☕️🌴
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