Valen Digital

Agency SEO teaches you how to analyze. In-house #SEO teaches you how to execute, align teams, and answer for results. This piece breaks down 7 lessons from the agency-to-in-house transition: searchengineland.com/switch-agency-…

If your app uses native code, you may need to make changes to make sure your app supports 16 KB devices ahead of the May 31, 2026 extended deadline. Check if your app is impacted with the APK Analyzer → goo.gle/4bi1Iry

Here’s everything we launched this week (we promise not a single one of these is a joke): — Gemma 4, bringing our most intelligent open models and breakthrough reasoning to your personal hardware and devices while outcompeting models 20x its size — Veo 3.1 Lite, our latest video generation model, which delivers the same speed as Veo 3.1 Fast but at half the cost — Two new service tiers in the Gemini API in @GoogleAIStudio, bringing you granular control over cost and reliability through a single, unified interface — Focus mode in @GoogleAIStudio, the fastest way to make targeted edits to specific parts of your apps — New AI features launched to Google Vids from @GoogleWorkspace, including high-quality video generation from Veo 3.1, available to all users at no cost

Today, we’re launching Gemma 4, our most intelligent open models to date. Built with the same breakthrough technology as Gemini 3, Gemma 4 brings advanced reasoning to your personal hardware and devices. Here’s what Gemma 4 unlocks for developers: — Intelligence-per-parameter: Our 31B (Dense) and 26B (MoE) models deliver state-of-the-art performance for their size, outcompeting models 20x their size on @arena — Commercial flexibility: Released under a permissive Apache 2.0 license for complete developer flexibility and digital sovereignty — Agentic workflows: Native support for function-calling and structured JSON output allows you to build reliable, autonomous agents — Multimodal edge AI: The E2B and E4B models bring native vision, audio, and low latency to mobile and IoT devices — Long-context reasoning: Up to 256K context windows allow you to process entire repositories or large documents in a single prompt Whether you're building global applications in 140+ languages or local-first AI code assistants, Gemma 4 is built to be your foundation. Explore in @GoogleAIStudio or download the weights on @HuggingFace, @Kaggle, and @Ollama.

You asked, we delivered. If you’re a U.S. Google user, you can now change your account username for tools like Gmail, Photos, Drive and more — while keeping your emails, data and account history. Here’s what to know: 1️⃣ You can choose any available @gmail.com username. 2️⃣ Your old username will become an alias, so you won’t lose access to it. You can still sign in and send and receive emails with both usernames. Plus, you can also revert to your old username. 3️⃣ You can choose a new username once a year — up to three times total.

Today we released the March 2026 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/incidents/7eTb…

The rollout was completed as of March 25, 2026.

Negative SEO attacks CAN still have an effect (sadly) but far less than in the past, in the past it was SIGNIFICANTLY easier to impact a site negatively with link spam.With NEGATIVE SEO attacks SpamBrain catches a majority and the links will do nothing more than appear in AHREFS

Today we released the March 2026 spam update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/incidents/VbnS…

SEO link building tip: THERE IS NO SUCH THING AS A TOXIC BACKLINK. Next DO NOT SUBMIT DISAVOWS unless you categorically know what you are doing. Disavowing LINK SPAM can cause ranking losses - You DO NOT need a disavow in 95%+ of cases.

Why did the PPC specialist go to the eye doctor? 👀 Because they couldn't stop seeing click fraud everywhere! 😂 But seriously, PPC can be a tricky game to navigate. It's like trying to find a needle in a haystack while blindfolded 🤦

SEO is dead? Now its GEO! NO, you sould be doing : 1. traditional SEO 2. Building brand 3. Make the best content possible - beyond GOOD content Content isn't dead, but AI slop will die out. It's not even about what's GOOD for SEO, it's about AI content feeling robotic souless.

SEO tip: Maintain a healthy website index - Be proactive with non indexed content - Limit accessibility/indexing to non value or non essential content - Content no longer in demand? kill it (preserve link equity) - Keep internal redirects out of your crawls

Link building is a crucial aspect of SEO that involves acquiring links from other websites to your own site. 🌐 Helpful tips: 1. Focus on quality over quantity 🔝 2. Create valuable and shareable content 📝 3. Use relevant anchor text 🔗 4. Diversify your link sources 🌟

SEO Growth for building your brand: - Good #SEO should be supported by good brand sentiment - Respond to negative reviews - Track brand mentions and get involved in discussions - Encourage positive brand searches - Earn good reviews - Offer excellent support and genuinely care

Link building tips: Diversify your link building strategy - Focus on getting links from domains that are naturally trusted - Do not pay attention to link metrics (DR/DA etc) - Pay attention to (projected domain traffic, quality of content) - Give people something of value

Today @GoogleMaps is getting its biggest upgrade in over a decade. By combining our Gemini models with a deep understanding of the world, Maps now unlocks entirely new possibilities for how you navigate and explore. Here’s what you need to know 🧵

SEO Tip: Use heatmap / click tracking tools to understand how users interact and continually shift/test content adjustments to improve "EXPECTED" outcomes - Google sees everything, let your users be the "strong" signal that you have something amazing to offer #seo

SEO tips for 2025/6 onwards: 1. Stop getting caught up in the hype and noise - it'll only leave you feeling even more confused and lost 2. Get your technical SEO in the best shape possible, maximise accessibility to anything accessing your content be it human or bot

What hallucinates more? A 1960s hippie Google gemini? The answer? Google gemini.