Vcee⁷🧘‍♂️

Pureflow album is just....I'm out of words it's just so unique and the production for every song is absolute nuts. This is their best work and the members really shine through and through,so happy for their growth as music artist Those b-sides tho no one does it like Le sserafim

@jjangsserafims Yes!!!

They always gain traction for their performances but BOOMPALA is really blowing up.

yunjin’s final words for fearnots about the future in her weverse live ❤️‍🩹 “our pace might be a bit slow and our own path might be a bit different but because i can be with fearnot and be with the members, i have anticipation that we will be able to create something that is uniquely le sserafim. just like with ‘liminal space’, we don't know where we are headed but if we keep building up our sincerity just like this, sharing love with fearnots, having fun performing and showing our sincerity, i'm very very looking forward to what kind of shape we will be standing in and what we will look like in the future. so thank you guys. i’m looking forward to what’s coming next.”

LE SSERAFIM's 'PUREFLOW, pt.1' aiming for #9 debut on the Billboard 200 with 42K units first week (via @HITSDD).

The views for Boompala is crazy and I'm not talking about the music video ,all the performance videos clocking a million views plus is few days is nuts. Boompala is going viral!!!

#LE_SSERAFIM "BOOMPALA" 8AM KST Update: #78(+18) MelOn #88(+55) Genie #22(+13) Bugs

I never thought I would stan any girl group but the moment I tried to casually check them out I got hooked i couldn't leave them . I saw genuine bond among the members,then thier music filled with authenticity & persona that's why I cherish them so much

YUNJIN said "Saki" was originally a song for the Spaghetti album, but was eventually replaced by "Pearlies" and moved to the latest pureflow pt.1 album release, cos it didn't fit the vibe with the Spaghetti album. "Saki" was an idea conceived by Yunjin during the Hot era 😭

[NEWS] It seems that #BTS will be part of the Lineup of the iHeart Radio Music Festival 2026 ! 🇺🇸 🚨 The Lineup will announce on June 2 at 8AM ET 📅 September 18 - 19, 2026 📍 Las Vegas, NV 🇺🇸 instagram.com/p/DYzzpO_lYK0/…

#LE_SSERAFIM 2nd Studio Album 'PUREFLOW' pt.1 has now surpassed 500,000 copies of album sales on Hanteo.

YUNJIN shared the original demo of 'Need Your Company' on her Weverse live ❤️‍🩹 #HUHYUNJIN #허윤진 #LE_SSERAFIM #르세라핌

Yunjin talked about the deeps talks she had with Sakura recently: “A couple of days ago, I met up with Kkura unnie. I went to her and we talked about stuff. About life. About the team. About our future. About, you know, whatever. Just our anxieties and stuff. I told her that sometimes I truly do feel like things are forever, and nothing will change. And that scares me sometimes because sometimes I feel like the anxiety that I feel or the worries that I have, they’re just never going to leave me. And it’s going to be like this forever. But she said something that really calmed me down. She was like just look at the lyrics of BOOMPALA. We are the sky, and the emotions that we feel, that pass through us, are simply passing through us like the weather. Some days you’re gonna be super anxious. Some days, you’re gonna be cloud free. Your sky is gonna be sunny and even that’s not forever. When it’s good, something bad is going to come. And when something’s bad, something good is going to come, and that really did bring a lot of peace of mind. And we talked about how we want our team to have longevity, and everything that we do, we do it with integrity and intent. And authenticity and personality.

#LE_SSERAFIM 'BOOMPALA' 🧘 on Spotify Counter (5/25) Day 1: 1,325,928 Day 2: 1,151,316 Day 3: 1,066,208 Day 4: 1,230,023 (+163,815) Total: 4,773,475

BTS' "SWIM" officially becomes the first song released in 2026 to surpass 500 million streams on Spotify.

[INFO] #BTS Completely Takes Over the US with 'Popularity Throughout this time, while BTS created a global phenomenon, they had to face the high conservative barriers of the American music industry. In fact, from 2021 to 2023, when BTS swept the world, they were nominated for Best Pop Duo/Group Performance at the Grammy Awards for 3 consecutive years. Major international media outlets also predicted a very high chance of them winning, based on their overwhelming achievements and global impact. However, they repeatedly dont win, unable to overcome the barriers of the Grammys, which have been particularly conservative toward non-English speaking artists, people of color, and the K-pop genre. The results of this AMAs demonstrate just how far removed the Grammys' current conservative evaluations are from actual market trends. The lineup of nominees BTS beat at this awards ceremony is dazzling in itself. Their competitors included mega-pop stars representing the North American music market, such as Taylor Swift , the top digital music powerhouse in the U.S. with the advantage of home ground; Bad Bunny, Bruno Mars; and Lady Gaga , renowned for her performance and vocal prowess The fact that BTS, an Asian artist, beat all of them to secure a decisive victory in the public vote signifies that their popularity has transcended the confines of a specific core fandom and has firmly established itself within popular culture across the United States. It has been proven that the power of trends created and chosen directly by consumers worldwide is stronger than the standards of institutional awards set by North American critics or industry insiders. BTS shattered the limitations and prejudices directed at them simply because they were an "Asian group," solely through the power of their music and mass appeal. Although the disappointment of not being selected by the Grammys despite past accolades from foreign media remains, the ears and fingers of the pop music public have already chosen BTS as the stars of the year. It is now difficult to confine BTS's trajectory to the phrase "the global expansion of K-pop." They have firmly established themselves as the most powerful pillar shaping the mainstream of the U.S. music market and as the true "center of pop," writing new rules in the birthplace of pop. m.entertain.naver.com/home/article/3… #BTSonAMAs

"BOOMPALA" by #LE_SSERAFIM debuts at #95 on Apple Music Japan chart 🇯🇵

KAZUHA with CORTIS’ Martin and Keonho at the 'CHANEL MÉTIERS D’ART 2026 COLLECTION' show in Seoul. KAZUHA X CHANEL Kazuha at Chanel Métiers d'Art #CHANELMETIERSDART #CHANELShow #KAZUHA

No one can deny how powerful and united Armys are as a fandom ,a fandom created by the most talented,humble,kind-hearted,passionate men I know . Let love continue to lead , Borahae Armys 💜

Congratulations to BTS and Army for sweeping home all three awards at the amas,more Victories to come 💜 #BTSonAMAs BTS PAVED THE WAY

🏆 #BTS has won “Best Male Kpop Artist” at the American Music Awards 2026! 🇺🇸 CONGRATULATIONS BTS #BTSonAMAs BTS PAVED THE WAY

🏆 #BTS has won “Artist Of The Year” at the American Music Awards 2026! 🇺🇸 #BTSonAMAs BTS PAVED THE WAY