VenessaHunt

Advertising platforms have long shared usage data to demonstrate effectiveness and justify investment, however new research proves time spent on a platform is markedly different from the attention paid to advertising. Download the findings now: thinkpremiumdigital.com.au/resource/not-a…

We are Made for Australia. As an industry body formed by some of the biggest content producers across Australia, we’ve come together to support the Australian media industry by showing how premium video, display & native environments deliver unparalleled benefits to business.

Join @au_ThinkPremium GM @VenessaHunt at Corporate Kindness, a one day Leadership Conference, for a masterclass on identifying “burn out” and strategies to put in place to manage it. For more information and tickets, check out: corporatekindnessawards.com/speakers

Don't miss @VenessaHunt at the iMedia Pure Play Summit, who will outline how the death of the cookie affects eCommerce & why there is no need to mourn its passing. If you're a retailer who's keen to see what your media future holds, register now imediasummits.com/pureplayau #pureplay

Not all digital media is created equal, and @au_ThinkPremium's @VenessaHunt has seen enough evidence and data throughout her career to prove that. Read more on how you can get the most out of your digital media investment: thinkpremiumdigital.com.au/trending/not-a… #thinkpremiumdigital

“The consumers voice about addressability is the most important as without them, there is no industry. There needs to be a clear value exchange for consumers to be comfortable with sharing data.” Peter Barry @PubMatic #ftvasydney

“Although cookies aren’t in TV, what the depreciation of cookies has taught us is that we must build something future facing that stands the test of time.”Peter Barry @PubMatic #ftvasydney

On broadcasters collaboration, “The intent is there, and that’s half the battle.” Claire Butterworth GM Investment @AunzGroupm #ftvasydney

There is an amazing level of collaboration but there still needs to be a level of competition (between broadcasters) Toby Dewar @Foxtel #ftvasydney

The future is bright in TV advertising. But we have to be honest and open on where we are at and work through with clients one by one. Di Ho @networkten #ftvasydney

Being able to scale identity is critical for advertising and broadcasters have been thinking about it for a long time. They are ready! Nicole Bence @SevenNetwork #ftvasydney

“Addressability enables effectiveness beyond reach. You can do more than just reach but engage and create behaviour change” Nicole Bence @SevenNetwork #ftvasydney

“Marketing segmentation is only useful if you can clearly differentiate between audiences and act on them” @lisaronson CMO @Coles #ftvasydney

How can broadcasters help with people based marketing? 1. Understand that different brands are at different stages on journey 2. Share best practice of those gone before. 3. Flexibility. @lisaronson CMO @Coles #ftvasydney

Those with logins in win #ftvasydney

The evolution of TV buying challenges. Brett Poole Australian MD @Finecast @AunzGroupm #ftvasydney

Average age for Linear TV watching is 57yr, average age for BVOD is 41yr. Although a 16yr delta, it’s not just the kids on BVOD. 80% of Aussie’s accessed a BVOD service in 2020. #ftvasydney

BVOD grew 39% YOY, reaching 11M Aussie’s in 2020. Doug from OzTAM on the progress of VOZ to measure Total TV #ftvasydney

Join Dr Duana Varan, @CMOAustralia + ThinkNewsBrands for our webcast on 18 March as we talk about that brand new research into #newsmedia impact on brand and business - register now! cmo.com.au/reframing-perc… #ftvasydney

Fact : Context Matters. Superior Content Provides Superior Results @DuaneVaran CEO MediaScience #ftvasydney