WV Beverage Assoc.

Two weeks after a federal judge ruled against a ban on West Virginia’s federal food assistance program being used to buy soda, the state Department of Human Services announced Friday a “pause” on the ban. Via @WV_Watch wvgazettemail.com/news/health/we…

Energy drink volume increased 7.5% along with a 0.9% avg price gain for 4 wks thru Jun 27, per NielsenIQ data.

There's nothing quite like the unmistakable sound of opening an ice-cold Coca-Cola. 🥤🎤 Watch as our Teammates share their versions of the iconic sound!

Monster energy (excluding Bang) grew volume 5.4% along with a 4% avg price increase for 4 wks thru Jun 27, per NielsenIQ. Monster's Zero Sugar (+52%) and Juice Monster (+78.8%) each had big volume gains.

Red Bull volume up 3.1% with a 0.3% avg price decrease for 4 wks thru Jun 27, per NielsenIQ. Red Bull's Summer Edition (+36%) and Coconut Edition (+16.1%) poste solid volume gains for 4 wks.

And we’re thankful! 🙏

BAJA BLAST FOR YOU, BAJA BLAST FOR ME, BAJA BLAST FOR EVERYONE!! ⚾️ #HRDerby Have you unlocked your free Baja Blast yet? Subject to complete offer terms & restrictions. Learn more at bajablasthomeruns.com. Limited to 1 offer per day and 5 redemptions per person all season. Ends 9/26/26 or when 500,000 redemptions have been reached, whichever occurs first. Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit MLB.com.

Coca-Cola CSD volume up 1.3% along with a 5% avg price gain for 4 wks thru Jun 27, per NielsenIQ data. KO's low/no calorie brand volume grew 9.3% with a 5.7% avg price increase for 4 wks.

The Coca-Cola Company's Smartwater alkaline with antioxidant has been named the official hydration partner of fitness brand Pvolve, placing the product in more than 40 studios nationwide, the companies announced. #deals #new #news #hydration #fitness #brand #partnership

We raise a glass to the best guests. Please visit our country roads again soon! 🇺🇸

Impressive!

Latte, espresso, tea, or mate?

How are you fueling your summer? America’s beverage companies are providing more choices than ever, including many that go beyond quenching your thirst! Explore many of the choices at BalanceUS.org.

We see you. 👀

“When the USDA sent the notice out last Thursday that our retailers were told they have to start selling those products again, they immediately started working on that process." buff.ly/OlgZa8s

Following a federal court decision in June 2026, the U.S. Department of Agriculture instructed retailers in West Virginia to permit Supplemental Nutrition Assistance Program beneficiaries to buy soda with SNAP benefits. Via @WV_Watch wvgazettemail.com/news/health/we…

You may be so bold.

Work of art!

ICYMI:

the first sip of a cold STARRY feels like finding the perfect song on a long drive