Starke Marketing retweetledi

One of my favorite quotes:
“If you can’t explain it to a 6 year old you don’t understand it yourself”
If you’re in sales, marketing, advertising, business, understand this lesson.
You could say:
CPMs are efficient and the CTR is above average but we must optimize the landing page to increase conversions and lower CAC.
Or you could say:
People are clicking on the ad at a really high rate, but they’re not buying when they get to your website. We’re going to make some changes to the site to win more customers.
You have to speak to clients/customers in a language they understand.
#marketing #business #Entrepreneur
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