Nina Rong@nina_rong
I am excited to announce that I have joined BNB Chain as the Executive Director of Growth.
In 2021, I joined the crypto industry when blockchains were congested. It was a time when a single transaction could cost thousands in USD value. I had the extreme pleasure of contributing to the go-to-market of one of the most successful scaling solutions of Ethereum.
Fast forward to 2025, there are over 150 L2s, and many more L1s with magnitudes higher throughput than Ethereum. Yet, 99% of blockchain ecosystems launched in the past 24 months fail to bootstrap users or developers.
The crypto industry is facing a new challenge – the challenge of discovery.
Today, less than 10% of assets on-chain are activated. The truth is that crypto products struggle to reach retail users, and retail users often face challenges with liquidity discovery.
How BNB Chain is solving the discovery problem better than others:
Mass user base: With over 695M unique addresses and 2M+ daily active users, BNB Chain is the ideal distribution channel for innovations to reach mass adoption.
Optimized for liquidity discovery: The BNB Chain ecosystem has had 619 BEPs and 20 hard forks in the past 6 years to minimize the cost of discovery: reducing latency by 24x, increasing throughput by 40x, and reducing fees by 300x.
Developer support: This is where I am most excited. In this role, I will be focusing on creating programs and platforms to onboard early-stage projects and global talent to the BNB ecosystem, providing them with access to resources and the mass user base of the BNB Chain ecosystem.
Drop me a DM if you are 1) interested in building on BNB Chain, 2) looking for job opportunities at BNB Chain Foundation, or BNB Chain ecosystem in general ✉️
Nuff talk today.
We don’t talk the talk, we Build N Build 💛
@BNBCHAIN @heyibinance @cz_binance
