Will DeBause

Finished a three day experiment with the X algorithm, meaning I posted and it politely ignored me, I can safely say posting daily for me is no longer worth it. I think the companies I promote benefit from it more than I do and it’s free advertising. I thought I would give the whole creator route another go. Turns out the algorithm has evolved, just not in a way that favours actual creators. It feels like creative work is getting quietly buried while the platform happily serves up everything from low effort bait to content that makes you question humanity. It is not just low reach, it is what actually gets reach. If the system rewards chaos over craft, you start to wonder what game you are even playing. Let’s face it, we’re all playing a game. Also in six months, not a single lead, message, or even a curious hi, except for shitty sales pitches. Nothing. Which forces a more honest question. Why am I here? I like sharing the work. I always will. And if someone learns something from it, even better. But at some point you have to look at the return, not just money, but energy, attention, direction, client relations which is zero for us now. Right now it feels like putting good work into a void that occasionally nods back.