
I agree that consumers will benefit from personalised ads and will be flooded no matter what but I’m just saying that what’ll drive $ZETA’s revenue is more telling advertisers how they can improve their marketing plans rather than to consumers about how their ads are gonna get better. At the end of the day it’s the enterprises that pay Zeta. Of course though, targetted advertising to consumers means higher conversion for companies and more stickiness for Zeta
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