Wix Engineering

.@Asafy3: "AI in organizations isn’t a tech upgrade - it’s a new operating system for how work gets done, decisions are made, and products are built. Teams that treat it as just another tool - will fall 🚩 behind. Those that redesign workflows, culture, and infrastructure around it - unlock real speed, quality, and leverage. Every step forward in AI capability demands a step forward in how we operate. Tech moves - the organization has to move with it. Again and again. We felt it once the tech matured - that’s when we made the shift to #xEngineer. Not as a concept, but as an operating change to match the new reality."

גאים להשיק את KickstartX 🚀 - התוכנית החדשה שלנו להכשרת ג׳וניורים לעידן ה-AI. במסגרת התוכנית תעבדו על מערכות אמיתיות בסקייל ענק, תצללו לעומק ארכיטקטורות תוכנה, תלמדו לבנות עם בינה מלאכותית ותעברו בין הצוותים השונים תו״כ שאתם צוברים ניסיון מעשי. משך התוכנית: 7 חודשים, כשאתם

Wix infrastructure explosion. While it is trending, here is how Wix websites are operating.

Software engineering is changing fast ⚡ With tools like Claude Code, Codex and Cursor, writing code itself is starting to become a commodity. The real value of engineers is shifting somewhere else. In our new post, Yaniv Even Haim, @aviranm and @Asafy3 explore the

"Let’s start with the obvious question: in a world of YouTube summaries, podcast recaps, and AI-generated TLDRs - why bother reading 📚 books?" That’s the question @NirOrman asks in her new article. From there, she shares and explains how reading shaped her journey as a

Most teams use AI to write ✍ code. @LiorAltarescu used it to manage the team. He turned Claude Code into a management platform that reviews PRs, creates tickets, investigates production issues, and researches features. 🔷 The result? Hours of work compressed into minutes. A fascinating glimpse into AI-augmented engineering leadership. Read the full story: medium.com/wix-engineerin…

Most AI coding benchmarks are meaningless. So @yoavabrahami ran a real one: Claude Code vs Cursor on a complex framework task. SSR. Hydration. Nested components. Real technical debt. The kind of problems that usually break LLMs. The outcome exposed two very different AI

The full Design-Log Methodology resources are available on @GitHub: github.com/yoavaa/design-…

Listen to @yoavabrahami who warns: “Prompting doesn’t scale”. As projects grow, prompts collapse under their own weight. Context disappears. Architecture drifts. The real shift isn’t Prompt Engineering - It’s Context Engineering. ❌ Stop trying to write the perfect prompt. ✅

RT @nirzo: It's so fascinating - and quite a unique opportunity - to see up close such a fundamental change in MO, like sitting in on a mod…

There are no more 🛑 "repo territories" at Wix Engineering - our engineers are no longer limited by specific repositories. As part of our xEngineer transformation, we’re reshaping engineering ownership at Wix - and raising the bar. 🚀 @Wix is a complex system with over 4,000

RT @nirzo: We just hit $100M in ARR, in 9 months. Watching @MS_BASE44 and the @Base44 team build something this real, this fast, and still…

Our @WixEng made another big step evolving up the path of xEngineering, how cool is this? will reduce/eliminate dependencies and as the title says put real end to end ownership in the hands of the teams (email from our CTO)

RT @nirzo: We just brought Wix directly into ChatGPT, working closely with our partners at @OpenAI. Type “@Wix ” in ChatGPT, describe your…

RT @yoavabrahami: Known secret for anyone working with AI. You can drive more innovation. You can test more ideas. You can generate more va…

AI is no longer a sidekick to engineering - it's reshaping the org chart, the data stack, and even how we remove friction. In our new Wix Engineering newsletter (Issue 84), we explore what engineering excellence looks like when AI moves from experimentation to execution: ⚡

RT @aviranm: I approve this message 😉

RT @marktluszcz: Elevation of human ingenuity...that is what AI brings to us @Wix 👇

.@aviranm, @Wix's VP Engineering: "In the AI-native era, engineering is no longer about mastering frameworks - it's about owning the outcome. When AI writes the code, engineers are free to focus on architecture, quality, security, and scale. That's not automation. That's elevation. 👉 If you're a developer, prepare accordingly: sharpen your system design thinking, deepen your architectural understanding, learn to orchestrate AI deliberately - and start measuring yourself not by lines of code, but by the outcomes you own."