Nir Zohar

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Nir Zohar

Nir Zohar

@nirzo

Father of 4 beautiful kids. President @Wix, Chairman @ the Israeli Growth Forum. Board member @Fiverr.

Katılım Mart 2009
172 Takip Edilen6.5K Takipçiler
Nir Zohar
Nir Zohar@nirzo·
Happy Birthday @Avishai_ab...for me the best combo of a partner & big brother (though I'm not sure if you are willing to be a Zohar or I could fit in being an Abrahami).
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Nir Zohar@nirzo·
Very interesting approach...
Maor Shlomo@MS_BASE44

We’re introducing a new model benchmark. And it’s a different kind of benchmark. (Basemark? Vibench?) A different kind because it’s breathing, constantly updated from millions of builders. Not a closed set of tasks. For a while now the public benchmark have not been really useful. Many models scoring high on benchmarks with very low real world usability So we’re introducing to the world a new benchmark that we’re using internally and found extremely useful. Our benchmark is basically how satisfied millions of users are when using different models. IMO it’s the closest measurement to how useful a model is in real world use cases. This metric is also correlated with our own business metrics - conversion, retention, etc. We called it the frustration meter. It’s automatically analysing millions of messages daily It detects bug loops, repeated requests, etc. We use this to benchmark every model we consider shipping. Not by asking "did it generate correct code." By asking "how did the builder feel after using it." it’s a good benchmark to measure model degradation. So far in the past few weeks we haven’t found any. Here's where the top models stand right now, ranked by average frustration score (scale 1 to 5, lower is better): opus 4.6 - 1.3 sonnet 4.6 - 1.4 opus 4.7 - 1.5 gpt 5.5 - 1.5 gpt 5.4 - 1.6 Gemini 3.1 - 2.2 For app building, Opus 4.6 seems better than 4.7 to a lot of builders. We ran Opus 4.7 50/50 against Opus 4.6 across over 10,000 apps. Frustration riseed by 43%. Turns per request by 19%. Gemini 3.1 don’t perform well at the moment, I left out of the graph as it made it unclear due to it’s rapid changes in this benchmark. Quick note - this is all aggregated data, and do not involve reading individual or identifiable conversations. We’ll keep tracking it and I’ll share it from time to time.

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Nir Zohar
Nir Zohar@nirzo·
A website should tell a story. So I played with an idea: A kids’ bookstore where a mom and her children walk in… and every book opens a different world. Built it with @Wix Harmony - and the interesting part wasn’t speed, it was precision. The more specific I got in the prompt - the tone, the characters, the feeling - the more it came together. A few minutes later, it was a real site. When you know what matters, the rest is execution.
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Nir Zohar
Nir Zohar@nirzo·
Now live inside @claudeai: @Base44 - a small step toward making these tools actually work together instead of feeling like separate worlds. I tried it out and built a retro 90s operating system experience in minutes. It’s fully interactive so it’s really fun to play with and so nostalgic. It really brings me back.
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Nir Zohar
Nir Zohar@nirzo·
The real opportunity here is improving human efficiency, not by adding more things for people to manage, but by moving real work out of the human loop and into flows that actually deliver outcome.
Asaf Yonay@Asafy3

It's happening. Human attention is the bottleneck: noise, context switching, loss of control. We’re moving away from “just run more agents” to offline flows, powered by @OpenAI agents and the likes. Agents run end-to-end. Humans focus on decisions. This is where the 10x is.

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Nir Zohar
Nir Zohar@nirzo·
Our Supplier Platforms and Marketplaces leader at @Wix eCommerce, @jillrsherman, spoke to the @talkingcommerce podcast to break down what dropshipping looks like in 2026. Decades in luxury fashion, wholesale sourcing and technology entrepreneurship, her perspective is as grounded as it gets. The barrier to entry is lower than ever. AI means you can go from zero to store fast, without holding inventory or needing capital. But low friction cuts both ways, and the edge goes to merchants who follow the data and build trust over time. Worth a listen. Link in the replies.
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Nir Zohar
Nir Zohar@nirzo·
This is so great!
Avishai Abrahami@Avishai_ab

Wix Harmony is now running on a @Wix developed LLM model and it wins big time over others. Yes, we built our own model, and it is faster, with less errors with significantly better results. Ok, true, it is not better at everything, in fact it is better just at one thing - building Wix Harmony websites. Having our own model means we can continue to improve it, to make it perfect for our users. We are not dependent on external vendors, we can make it better on a daily basis and that is the true magic. The cycle of improvement is now much faster. The big LLMs are improving their models for everything with very little user feedback. While we will continue to make it better at just one thing, making the best websites in the world, and we have tons of user feedback, and maybe it is also worth mentioning, the cost is about 5%. This is a big step for us as a company, and considering the advantages, I expect we will soon see more of these.

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Nir Zohar@nirzo·
The @WixEng conference is on with 1,000 xEngineers in one place. We’re spending the day on what building actually looks like in 2026, AI in production, systems under pressure, and decisions you only understand after things break. This one’s internal, by design. Once a year, we get everyone together, teams set up booths, show what they’ve actually built, share ideas, challenge each other, and just meet beyond Slack threads. Yaniv Even-Haim and @aviranm kicked things off with how AI is shaping engineering at @Wix in practice - from initiatives to real impact. Also putting a name to it: the xEngineer era. You forget how much better things get when you step out of your own team for a day.
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Nir Zohar@nirzo·
I'm always playing around with our products. There’s always something new to discover. This time I explored what type of animations I can create with @Wix Harmony and the results were really great. From a single prompt, I built a playful little robotics world, made of toy bricks, fully animated.
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Nir Zohar@nirzo·
AI-generated structured data for blog posts means @Wix can automatically generate the Schema markup that helps search engines and AI systems understand your content. Why it matters: better understanding creates better discovery, richer search experiences, and less manual work for creators and businesses. This is the real opportunity with AI: making powerful capabilities work quietly in the background and deliver better outcomes upfront.
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Nir Zohar
Nir Zohar@nirzo·
Lots of talk about ARR, user growth, margins and for good reasons But there’s another question I keep coming back to: How long does it take someone with an idea, no connections, and no budget to get something real online? If that takes weeks, there are too many barriers. If it takes days, it’s better but still not quite there. The goal for @Wix is to shrink the distance between “I have an idea” and “here it is, go check it out.”
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Nir Zohar@nirzo·
For years, being “non‑technical” meant you had to wait. Wait for a dev. Wait for a sprint. Wait for your idea to make it onto someone else’s roadmap. Over the last two decades, computers were injected into almost everything around us, phones, cars, appliances, services. Coding became the language of the age, and knowing it was a huge advantage. Entire education systems and governments pushed K‑12 “coding literacy” so the next generation could understand the language that moves the world. Tools like @Wix Harmony, @Base44, and vibe coding flip this dynamic. You describe the system you want. The platform writes the boilerplate, sets up the data, connects the logic. You’re suddenly the tech lead of your own ideas. This is a critical shift: non‑coders can now create real software, not prototypes or toys - production‑grade products that ship, scale, and evolve. The future isn’t “everyone learns to code.” The future is “everyone talks to computers in their own language - and gets production‑grade software back.”
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Yoav Farhi
Yoav Farhi@yoavf·
@nirzo Glad you like it - that was exactly my experience in the late 80s. Added Ultima IV (might need to press the reset button to clear the build cache)
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Nir Zohar
Nir Zohar@nirzo·
Damn @yoavf ! This is going to be a lost weekend with all the games that take me back to my first XT PC, rushing home from school to avoid homework and play. Can we go for Ultima and some Lord British next?
Avishai Abrahami@Avishai_ab

.@Base44's @yoavf built a fully working 1980s PC emulator where you can play Digger, Alley Cat, Prince of Persia and more, it is amazing. It is a piece of history, a true work of art, this project would have taken years of professional developers, and since it has zero commercial value, it would never exist. Now with Base44 it can - simply amazing. retro-xt.base44.app

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Nir Zohar
Nir Zohar@nirzo·
Healthcare and wellness providers in the U.S. can now build HIPAA-compliant sites on @Wix. This means that more healthcare providers can manage patient relationships, build trust, and operate online with confidence. We’ve made it simple to meet these requirements directly within Wix, so providers can focus on their practice, not the complexity behind it. wix.com/press-room/hom…
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Nir Zohar@nirzo·
This recent piece in @Forbes on founders like @MS_BASE44 put this well: “Something fundamental has shifted in how companies get built. The old startup playbook required a team, a runway, and years of grinding toward product-market fit. The new one requires a clear problem, the right AI tools, and the willingness to ship before you feel ready.” That’s exactly what we saw in him and @Base44. forbes.com/sites/sandycar…
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Nir Zohar
Nir Zohar@nirzo·
When people know exactly what they’re looking for, especially a local business or service, LLMs lean heavily on structured site content, with product pages and category pages and even homepages playing a bigger role than expected. @Wix recently conducted research together with Peec AI to understand better what is being cited most on LLMs to make sure we are doing everything we can for our users. We analyzed 75,000 AI answers and over 1M LLM citations to understand the type of content that moves the needle in AI search. More than half of all citations come from just three formats: listicles, articles, and product pages. Simple patterns, but important ones for anyone trying to make the most of their GEO efforts. Worth a read: wix.com/studio/ai-sear…
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