I am Frank

Just because the client wants to see it doesn’t mean you have to show it. Instead of trying something you know won’t work, try building a relationship that does.

Creative shortcut for ideas that are ON BRIEF: Simplify what you want to say. Don't craft it, just write down the point in 3-5 words, plain as you can: - Nissan Leaf. Drive further - Adidas. Run faster - Safeway. Spend less Now go concept ideas that say *just that one thing*.

The problem a brief needs to solve is how to make your *message* interesting. So skip the funny wordplay and punchy action words. Be direct and purposeful.

The best account people know when to be a filter and when to be a fighter.

@Trenton_H_Burke I'm totally on it!

@WritingAdWrongs What’s the target demo age? If a show about nothing could be the most popular ever, a campaign about nothing could too. Honestly forget the target demo. A campaign about nothing is just the kind of non-ad advertising people love

Advertising agency if it were a scene in Harry Potter: AE: We need a campaign. Me: Do we have anything to go on what's the main messaging? AE: Dunno. Me: Is there any research? AE: Dunno. Me: Is there a reason to believe? Me: So we don't have anything to go on.

@WritingAdWrongs You need a port key to bounce out that convo

At the end of the talk I told the group that I thanked "Skip' for its work. Then I said, it replied, "You're welcome" "and don't call me Skip." Always leave them laughing.

PS. I was giving a talk about AI and made a comment that I asked it if I could call it "Skip." I said it replied with "I am an AI program and do not feel comfortable with a human name" I said, "What if I insist?" It said, "Yes, OK."

Presentation tip: When presenting remember: Your audience does not want to be there–especially in a new business pitch. Make it worth their while to take time out of their say to listen to you. The presenters of all time are stand comedians. They are master storytellers.

Our healthcare system in the US is broken. A good friend of mine and client was turned away from receiving treatment for an emergency because of....wait for it...insurance. FFS

@GameplanChicago UGH

@WritingAdWrongs Just had one turn into a marketing manifesto. Jeez…

Nothing like a creative brief disguised as a project brief...

@dabitch @davetrott That's fantastic!

Be afraid of the account person who is afraid of the client.

@LynneMWhite1 @HeardleDecades Wow one!

Heardle Rock #76 🔊🟩⬜️⬜️⬜️⬜️⬜️ #HeardleRock #Rock #Music #Heardle @heardledecades rock.heardledecades.com