XAVI
1.4K posts

XAVI
@XaviScales
Your friendly neighbourhood copywriter

there’s a concept on the rise on tiktok / ig rn that you’re going to want to test immediately ‘choose your partner for tonight’ it’s mostly creepy stories and uncanny vibes the reason it works is because the second they commit to a character they have to find out what happens next they're going to watch the same characters appear often so there's connection to them over different videos and story lines retention is strong it's an interactive experience with a new open loop choice every few scenes “now decide if you follow or stay where you are…” it counts down while you ‘decide’ then it decides for you anyway i’ve been taking that concept and applying it to health brands ‘if you choose [path a]… you [problem]’ walk them through the timeline of what would happen if they choose X, what they already know to be true, their own interpretation said back to them the second choice appears later as what happens if you choose the other path, the outcome ‘if you had chosen [path b]… x y z happens and [outcome]’ steal this format and profit before it gets rinsed here's one we did for neuaura



Gurindervir Singh after smashing the Indian 100m record with a time of 10.09 -: People discouraged me when I wanted to run the 100m. They said run the 400m. They said Indians can't run the 100m. But I wanted to prove a point. Indian genes tagde hain!




So your employees have no idea who you are no idea of the company vision as a whole no idea of what the culture should be no idea of what the standards should be And you as the business owner have No idea who your employees are No idea of their long term goals No idea if they are actually getting paid



@aruvinchan Nothing. What skank walks around looking a strange men on a bus. Huge red flag. Even if just for sex, she 9/10 has an STD.

don't run these animation style ads if you're allergic to money, especially don't run these type of ads if you love testing a ton of ads for no reason (one of our recent top spenders we made for a client)













