
One of the most interesting behavioural shifts I have been tracking on @CoinDCX over the last few years is how women are investing. The data tells a clear story. -> Women investors grew 116.8% in one year. One of the sharpest annual acceleration we have recorded. -> Gender ratio moved from 1:7 to 1:6. Women now account for 15%+ of total investors on CoindCX. -> But the more interesting signal is where this growth is coming from. 40% of women investors are from Tier II cities: Bhubaneswar, Vadodara, Kochi. Another 50% from Tier I metros. That's 90%+ of participation driven across both metro and non-metro markets. ->This mirrors what's happening at an industry level too. Globally, women's participation in crypto has been steadily rising. Driven by greater access to digital financial infrastructure, increasing financial literacy. India is no exception. -> As smartphone penetration deepens and fintech adoption grows across smaller cities, more women are entering financial markets with clear focus. -> When you look at portfolio behaviour, it's deliberate. Average of 4 tokens held. Preference for established assets like BTC and ETH along with diversification into others. Retention through market cycles has strengthened and not dropped off. For us, that last point matters a lot. Retention through volatility or HODLing is the real test of whether users understand what they're investing in. Women on our platform are passing that test consistently and the broader industry data suggests this isn't unique to CoinDCX. This is a structural shift in who participates in financial markets. And it's just getting started. Happy Women's Day to women that are strengthening families, economies, and nations! 🙏 #InternationalWomensDay #GiveToGain