YCCI @ Yale SOM

What happens when one cost suddenly spikes? Consumers don’t just absorb it—they rebalance everything else. For @WSJ YCCI's Ravi Dhar highlights how people mentally organize spending into “buckets.” wsj.com/economy/consum…

One of the most valuable parts of InsightsOn isn’t just who’s on stage — it’s who’s in the room. You’ll be joining leaders from companies like HP, Sonos, Google, Spotify, and more — alongside Yale faculty and some of the country’s leading academics. som.yale.edu/event/2026/05/…

🎓 Congratulations to this year’s cohort of our executive education program: Rethink Marketing, Insights & Innovation. Thank you to each participant for bringing such thoughtful perspectives and discussion to the experience—and to our faculty for pushing the learning forward.

🧐 Why do we keep saying yes to things we don’t actually want to do? YCCI Faculty Fellow Gal Zauberman helps explain why: we tend to believe we’ll have more time in the future than we realistically will—leading us to overcommit today. tinyurl.com/ytpe5s7u

Most pricing strategies start with the numbers. But @YaleSOM's Soheil Ghili’s research shows that optimal pricing isn’t just about setting the “right” price—it’s about understanding who values what. som.yale.edu/story/2024/dyn…

As we get ready for InsightsOn 2026, we’ve been reflecting on a few of the key lessons that emerged from last year’s conference. We’re excited to see where the next set of conversations will lead! Read the recap from last year: som.yale.edu/story/2025/ins…

💡 What’s next in marketing and consumer insights? Join us May 7 at @YaleSOM for InsightsOn 2026, where industry leaders and academic voices come together to explore the trends shaping the future of the field. See the speaker lineup and save your seat: tinyurl.com/3brmm9yr

Why do stories move people more than statistics? YCCI Faculty Fellow Deborah Small demonstrates a powerful insight: people are more likely to give—and care—when they see the story of a single, identifiable person rather than a set of numbers. forbesindia.com/article/though…

📢InsightsOn 2026 The conversations shaping the future of marketing and consumer insights return to @YaleSOM on May 7. Join the leaders and thinkers redefining AI, brand growth, consumer connection, and more. Early registration open! 👀 See who’s coming: tinyurl.com/55yvxnp8

🏈 Beyond the Big Game, why do some ads linger while others vanish? We asked Prof Nathan Novemsky 3 questions on how curiosity, small acts of effort, and psychological engagement shape what consumers remember long after the moment passes. Read more → som.yale.edu/story/2026/bey…

Celebrating a powerful day yesterday as YCCI hosted the @ANAmarketers Educational Foundation (@AEFNYC) Future of Marketing Leadership Conference at @YaleSOM

@YaleSOM professor Balazs Kovacs shows how insights from AI can help design smarter KPIs. For marketing and insights leaders under pressure to prove impact, it’s a practical rethink of how to measure success—and what those measures actually incentivize. tinyurl.com/kh6zy8w9

🔄 Is your marketing thinking built for what’s next? Whether you’re looking to elevate your team, sharpen your strategic edge, or lead smarter in a world being reshaped by AI—this is your moment to rethink what’s possible. March 17-19, 2026 @YaleSOM tinyurl.com/2dv8dyvw

❄️Why do we panic buy before a storm?❄️ @TIME turned to YCCI's Ravi Dhar to explain that what looks like hysteria is often something more human: a desire for control under uncertainty. Read more: time.com/7357539/storm-…

💡 Pricing isn’t just about numbers—it’s about understanding who values what. YCCI Faculty Fellow Soheil Ghili unpacks when product versioning and price discrimination actually pay off—and when a single, uniform price is the smarter move. som.yale.edu/story/2024/dyn…

🎨 "So this idea of brands, they're not built overnight... they're built and maintained, what I would say is one 'dot' at a time." YCCI board member Todd Kaplan (SOM ’06), CMO, North America at Kraft Heinz, joined our Colloquium on Marketing Leadership series.

🌟 New Year’s goals are meant to move us forward—but they can sometimes hold us back. New research by Ravi Dhar shows that once we commit to a goal, we often cling to our first strategy—even when a better, easier option emerges. tinyurl.com/2dhfm9fj

As you plan for 2026, what needs the biggest rethink?

Last-minute #holidayshopping? 🎁 You’re not alone—and behavioral science can help. As gift-giving crunch time hits, YCCI breaks down why even thoughtful gifts can miss the mark—and how a few simple shifts can lead to gifts people truly appreciate. som.yale.edu/story/2022/beh…

What if AI didn’t just learn what works—but why it works? Research from @YaleSOM's K Sudhir and Tong Wang shows that when GenAI is trained to understand the reasons behind engaging content, it produces headlines that are more meaningful and trustworthy. tinyurl.com/3vwr8r6x