Yanting He

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Yanting He

Yanting He

@YantingHe_

Quant Marketing Ph.D. Student at @ImperialBiz

London, England Katılım Şubat 2022
59 Takip Edilen68 Takipçiler
Yanting He
Yanting He@YantingHe_·
🤔Ever caught yourself frequently second-guessing whether an influencer recommendation is authentic or just paid promos? You are not alone. Our working paper, analyzing over 100M posts, found that paid partnerships are rarely disclosed, even with tightening regulations in place.
Stephan Seiler@SeilerStephan

🚨 New Working Paper! 🚨 👇👇👇👇 "How Much Influencer Marketing is Undisclosed? Evidence from Twitter" with @ershov_daniel & @YantingHe_ papers.ssrn.com/sol3/papers.cf… We quantify undisclosed sponsored posts, track their evolution over time, and analyze the correlates of disclosure.

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Stephan Seiler
Stephan Seiler@SeilerStephan·
I am looking forward to presenting at Helsinki GSE! Thanks so much for inviting me. I will be presenting new work on influencer marketing with @YantingHe_ and @ershov_daniel. Working paper will be up very soon!
Helsinki GSE@HelsinkiGSE

Tomorrow in the Colloquium Stephan Seiler (from @ImperialBiz) presents: ”How Much Influencer Content is Undisclosed? Evidence from Twitter". helsinkigse.fi/events/stephan… @SeilerStephan

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Yanting He
Yanting He@YantingHe_·
@nccyang Have you tried their waffle-cut fries 🍟 paired with Chick-fil-A sauce? I think it's a perfect match😋. And I've noticed a big taste difference between the regular and deluxe sandwiches. The spicy chicken deluxe is always my go-to.
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Nathan Yang
Nathan Yang@nccyang·
Can someone explain to me why their sandwiches are so sought after? I finally tried their food, and it’s a bit meh… is this akin to Canadians and their unconditional brand loyalty towards Tim Hortons?
Nathan Yang tweet media
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Daniel Ershov
Daniel Ershov@ershov_daniel·
Marketing & Analytics at @UCLSoM is hiring again this year! Come join our fantastic quant group for an awesome research environment, low teaching loads, panoramic views over LDN from Canary Wharf and great vibes! Apply here: apply.interfolio.com/127232
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Stephan Seiler
Stephan Seiler@SeilerStephan·
QME goes Europe(-ish?)! 🇬🇧🇪🇺 🥳 We are excited to hold the 2023 QME conference at @ImperialBiz. See you all in September!!
QME Public Editor@QME_Journal

We are excited to announce the program for the upcoming 2023 QME conference, Sept 1-2 at @ImperialBiz. We have a fantastic set of speakers lined up and are looking forward to welcoming many quant marketing scholars to London. chicagobooth.edu/-/media/Resear…

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Keşfet

@ershov_daniel @nccyang @UCLSoM @ImperialBiz @bbcworldservice @BBCFenwick @WynesSeth @coldplay