@ThuliumCo It was fantastic! What a great team of #employeeadvocacy experts! Have a great day everyone! #thuliumchats
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Zosia Gryta
2.3K posts
Zosia Gryta
@ZGryta
Woman, feminist & millennial | #socialmedia & #employeeadvocacy | speaking up for #genderequity at work | #flexibleworking advocate| #lgbtq ally🌈
München, Bayern Katılım Temmuz 2013
526 Takip Edilen770 Takipçiler
What an incredible conversation! Thank you so much to our special guest and our #ThuliumChats participants. Stay tuned for our next one where we’ll be talking about brand expectations for #SocialMedia on August 19 at 10AM ET!
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@ZGryta @SocialDave @PareesaNaveed @ThuliumCo It confirmed quite a few things too.. one of which is people are engaged 💪💪 @ZGryta. Thank you for all you do daily. #EmployeeAdvocacy @mercer is what it is because of incredible and passionate leaders - YOU 🤩 #thuliumchats
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A5. Recognition and appreciation is the best #reward. Feature top advocates, create a leaderboard but yes prizes always helps! A special #EmployeeAdvocacy team trip to somewhere special to celebrate top #socialmedia #brand advocates won't be bad! #ThuliumChats
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@BTomoffCPA @guzmand @GageGrammer @LisaLint @ThuliumCo @BTomoffCPA, @guzmand is relentless, she will come to the mountain😂 there is not even one leader in our org who wouldn’t have heard from us. #thuliumchats
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@guzmand @GageGrammer @LisaLint @ThuliumCo "Couple that with low levels of digital savviness across #leadership"
THIS is my experience @guzmand - how does that mountain get attacked?
#thuliumchats #EmployeeAdvocacy
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Q6: To succeed with #EmployeeAdvocacy, it requires brands to turn over the reins to their employees and bring their full selves to #SocialMedia — why do brands shy away from this? #ThuliumChats #FutureofWork
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@guzmand @TamaraMcCleary Exactly! Ignoring that won’t make employees and their social channels go away! You can only win when you have a good #employeeadvocacy program in place! #thuliumchats
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@TamaraMcCleary With 90%+ of an organization’s people already using #socialmedia, they are already out there. It’s arguably bigger risk to not join the conversation and help them become more effective, and understand the risk/reward for being active. #thuliumchats on #employeeadvocacy
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A6. Brands are hesitant to encourage employees to be themselves fully on #socialmedia because of potential risk to the brand. At the same time brands can educate their employees on how to be themselves while also protecting the brand at the same time. #SMM #ThuliumChats
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@ThuliumCo They're scared their employees will go off message. Employees are more than just a corporate mouthpiece! If your program is centred around your employees being Subject Matter Experts & you give them some guidance on the Dos & Dont's they have nothing to worry about #ThuliumChats
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I'd say leader-boards are okay if you incentivise the right behaviour. Volume of shares will cause chaos. Look more at engagements per share - then employees focus on sharing the right kind of content for their network - not just any content #ThuliumChats #EmployeeAdvocacy
Zosia Gryta@ZGryta
@ThuliumCo A5: nothings works like leaderboards - friendly competition really fuels a lot of people. Also the leadership recognition motivates very well. The actual prizes don’t work long term, only good for scaling up quickly when launching the #employeeadvocacy program. #thuliumchats
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@BeckyGraebe Not sure what’s better. This answer or this GIF. Loving both! #thuliumchats
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@WilliamsTim Couldn’t agree more! Not the way to inspire and empower people. #thuliumchats
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A5b. Imposing brand objectives such as “you must post this many times to hit your KPI or get a bonus” does not generate the best results. 🥵 #employeeadvocacy #fail #ThuliumChats
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@ThuliumCo A5: nothings works like leaderboards - friendly competition really fuels a lot of people. Also the leadership recognition motivates very well. The actual prizes don’t work long term, only good for scaling up quickly when launching the #employeeadvocacy program. #thuliumchats
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Q5: When it comes to rewards, what have you seen flourish and/or fail when launching and pushing #EmployeeAdvocacy? #ThuliumChats #EmployeeExperience #FutureofWork
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@guzmand Love this! Applications received🥰 I’m waiting for our first new hire through Mercer Voices! #EmployeeAdvocacy #thuliumchats
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A4. Depends on your #employeeadvocacy objectives. KPIs include:
🔎 Adoption rate
🔎 User activity
🔎 Clicks / Clicks per share
🔎 Engagement / share
🔎 Reach
🔎 Web traffic
🔎 Earned media
🔎 Leads generated
🔎 Applications received (for talent programs)
#thuliumchats
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Completely agree Zosia! #ThuliumChats 😎
Zosia Gryta@ZGryta
A3: 1️⃣ Show your employees what’s in it for them - building their personal brands 2️⃣ Offer a lot of training #lifelonglearning 3️⃣ Don’t police your employees, empower them to bring their own point of view #EmployeeAdvocacy #thuliumchats
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@ThuliumCo A4: a lot of orgs focus on numbers of advocates and while that’s important, you should be focusing on number of people who actively share content (weekly and monthly) and website clicks they are generating. #EmployeeAdvocacy #thuliumchats
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@anitaveszeli @BeckyGraebe @TamaraMcCleary Exactly! And if employees are building their personal brands and sharing their expertise they are already advocating for the company. #thuliumchats
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@BeckyGraebe @TamaraMcCleary Spot on Tamara! I think brands should rather encourage employees to build their own personal brand, help and support them along the way. This way they are more likely to share some branded content. #Thuliumchats
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A3:
1️⃣ Show your employees what’s in it for them - building their personal brands
2️⃣ Offer a lot of training #lifelonglearning
3️⃣ Don’t police your employees, empower them to bring their own point of view
#EmployeeAdvocacy #thuliumchats
Thulium.co@ThuliumCo
Q3: What can brands do to inspire employees to be their advocates? #ThuliumChats #EmployeeAdvocacy #FutureofWork
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@GageGrammer Couldn’t agree more! Bring your own voice and point of view. No one wants to engage with brand megaphones! #thuliumchats
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A2: Brands struggle because it forces them to release control over what people say about them IF you’re doing #EmployeeAdvocacy the right way. You don’t want your employees to sound like robots. You want them to be themselves and share their true experiences. #ThuliumChats
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@TamaraMcCleary So true Tamara! We see it every day, people need to get comfortable. Sometimes convincing someone to update their LinkedIn profile takes weeks! #EmployeeAdvocacy #thuliumchats
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A2b. Second, many employees are hesitant to be company advocates. Whether it's a concern about being on #socialmedia itself, to concerns over the appearance of sharing brand content, developing advocate comfort is critical. #SMM #ThuliumChats
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@ThuliumCo A2: they don’t have a clear #employeeadvocacy strategy and don’t invest in training their employees. No one was born being a #socialmedia expert. It takes time become a successful advocate. #thuliumchats
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Q2: Why do you think brands are still struggling to make #EmployeeAdvocacy programs successful? #ThuliumChats #EmployeeExperience
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