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Zach Laughlin
16.2K posts
Zach Laughlin
@ZachLaughlin
Poasting into the void
Florida, USA Katılım Mart 2011
718 Takip Edilen714 Takipçiler
I’ve seen 3 of this guys tweets and disagreed with quite everything he’s said and then he blocks me🤣
Cold email works, cold calling works, LinkedIn works, ads work.
There’s always going to be complainers, that’s apart of the game.
I do almost all of that to get the most volume possible because it is a volume game at the end of the day. That’s what he doesn’t understand.
Yes cold email has become too easy and saturated so there’s a lot of slop. But if it’s done right you can get KILLER results.
You’ll only understand if you’ve done it successfully.
Levels to REAL marketing and doing it yourself
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@ZachLaughlin @marshssg22 It depends on your business. If you sell trail cutting, I guarantee you'd get 10x more customers sponsoring a horse show or off road event than you'd ever get on the internet.
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One of the biggest perks of running the marketing for your own business is you don’t have the handcuffs an agency does.
An agency has to prove itself every month, so they chase stuff that’s easy to measure.
Someone saw an ad, clicked the link, filled out the form, bought the thing.
That’s not bad. Good agencies are worth a lot of money, but it also means everybody ends up fighting over the same few channels.
Google ads. Facebook ads. Landing pages. Retargeting. Whatever.
Meanwhile, a $25 yard sign in the right neighborhood might beat all of it.
A wrapped truck sitting on the right road might bring in more calls than a “perfect” ad campaign.
A banner at the right local event might get you in front of 500 people who want to buy what you're selling.
A good relationship with a realtor, builder, excavator, tree guy, or insurance agent might be worth more than your entire ad budget.
The problem is none of that fits neatly into a dashboard.
Nobody fills out your form and says, “I saw your truck three times, then saw your yard sign, then asked my neighbor, then Googled you.”
They just show up as a website lead and digital gets the credit.
Digital marketing is useful. We use it, but it's small potatoes compared to our offline lead sources.
If you run a local service business and your entire marketing plan lives on a screen, you’re missing the best stuff
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@marshssg22 @bprintco Agreed and insane original take
Nothing beats paid media for scale and velocity
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@bprintco Yes and no. You should be doing all of the above marketing. Yard signs, door hangers are great business drivers, but if you’re actually looking to scale then you need ads. Real agencies guarantee customers because they actually believe they can get you results
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Because they own Colossus 🤷♂️
Mia@MiaAI_lab
Grok has no 5-hour limits like Claude or Codex — it only resets weekly.
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it’s fascinating how many ppl today are playing what i call the pre ai capitalism game which includes stuff like getting the bag (aka accumulating capital), mining for status, keeping options open, & then possibly exiting the arena once one or more of these hit.
this is very rational in a scarcity world but it’s much less obviously rational in a world where labor, media, software, knowledge work, & maybe even company formation get aggressively abundant (aka the agi world). ask yourself how much value with your capital/options have in this world?
in an agi world there is a real possibility that the real value may actually lies the opposite stuff like durable trust, taste, ability to get distribution, community, institutional memory, reputation (huge), & the ability to play in the game with high quality ppl for a long time.
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We'll be releasing our motion graphic design editor in about two months. You can create everything from product launch videos to eye-catching commercials. Join the waiting list or follow us now. @gramotion
In the meantime, updates will continue to arrive at shadcnuikit.com. This week we're working on new components and templates. Stay tuned.
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@DreamFirms @stevehunsaker1 That's why I just started to teach other people how to start a Christmas Light business so they can figure out how to train a bunch of sales in. I'm pretty much at the limit how big I can grow with this one crew
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Growing up is realizing that sales ops is more of a headache than marketing and lead generation
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@dylthorn @christmaslightr Bahahah I love it
We’ll be there before Christmas! 🎄
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@dylthorn @christmaslightr Bahaha amazing
I would love to know how you communicate this
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@ZachLaughlin @christmaslightr Just no week window otherwise the exact same as you
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@christmaslightr @dylthorn We gave a week window and route optimized every night. Would be interested to hear how @dylthorn does this though? Do you give a window or just we come when we come?
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@dylthorn Wonder if this would work for Christmas Lights -- would love to route optimize day of. Surely he gives them a date range, no?
Would do wonders for pay per install or even a day rate
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@rampulla_andrew You even got time to respond to me with your retarded me yet not respond to the guy texting you 😂
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People complaining about AI taking jobs are the same ones at risk for missing the generational opportunity of learning AI and implementing it with literally anything anywhere
Matt Stockton@mstockton
I’m obviously biased — but this 1000%. We have an extreme AI capability overhang - which in simple terms means that if things were to just totally pause re: AI improvement, it would take a long time for companies to implement what’s possible right now. Even with this truth, there is adoption friction. Why is this the case? because you still need specific people to do the implementing. AI is amazing but it is also a tool - and we still need skilled people to use the tool the ‘right way’ - and we need people who are specifically skilled at understanding what that means My experience working with teams trying to ‘adopt AI’ can be summarized as follows: - everyone is busy with their actual job, which doesn’t include adopting AI / understanding how to do so - no one is tasked with considering how AI changes the shape of their specific job or how their job relates to other jobs - no one is specifically tasked with understanding ‘how to do ai’ across functions. Which is why Aaron’s point is so on point. There is an entirely new discipline emerging, which is still emerging / nascent. The shape of it isn’t fully defined, but the need for it is obvious. There is an AI implementation gap to fill. And there is an amazing opportunity for folks who are willing to experiment and put in the reps to fill it
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Fun fact:
More annual deaths in Europe from lack of A/C than in the US from firearms
David Galbraith@daveg
The Swiss grid is almost completely carbon free, yet it is largely illegal to install air conditioning in a house in Geneva, without a doctor's note and heat pumps have the a/c mode disabled and fines issued if used. A mean spirited degrowth mindset that transcends class and hides behind an environmental narrative even when it has nothing to do with the environment, like here. This is emblematic of a pathological hatred of the future and progress, that is a threat to Europe.
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Grew up in the Silicon Valley in the 90s. My parents had a friend with a porta-potty business
9-figure exit
Chris Koerner@mhp_guy
I'd like to meet whoever invented the concept of attaching a porta-potty to a dumpster and then renting them out. If that man is not a billionaire then capitalism has failed us all. What a big-brained brilliant move.
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@HeroDividend @JHWealthSystems Fun fact: the average American household spends ~26% of their discretionary income on Amazon
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There is one very specific reason why he is saying this
GURGAVIN@gurgavin
*JEFF BEZOS : BOTTOM HALF OF WORKERS SHOULD PAY ZERO TAXES
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Fun fact: The average American household spends ~26% of their discretionary income on Amazon
GURGAVIN@gurgavin
*JEFF BEZOS : BOTTOM HALF OF WORKERS SHOULD PAY ZERO TAXES
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