
Zero Proof Collective
25 posts

Zero Proof Collective
@ZeroProofMSP
Collectively creating non-alcoholic beverage options + healthier social spaces for adults to experience clarity, connections + community in MSP.


Tomorrow morning CōV Edina Chef, Brian Sharpe will be featured in a segment on Kare 11 Saturday! He will be talking about the new non-alcoholic cocktail program that we're offering in conjunction with Dry January. 📸 @EdinaMag #LifeAtTheCoV #dryjanuary #cheers @ZeroProofMSP





"People want the same flavors and perceptions that fully alcoholic fermented beverages have – they just don’t want the ethanol part." Minnesota businesses answer the call for nonalcoholic drink options. tcbmag.com/minnesota-busi…

Check out the 12 drinks that Red Rabbit will feature on a limited basis this December. mspmag.com/eat-and-drink/…

Best gift for sober curious friends would be @drinkghia cocktail box

We are still asking outdated Q’s like: How much can I have? How do I moderate? Obvi GTK, but comes from a restrictive, deprivation mindset. How abt: What would my life be like without alcohol at all? #SoberNotSomber @CNN cnn.com/videos/health/…


How did we get here? Across America alcohol is glamorized, fully present, and paired with every activity imaginable. “This is a bar in a bookstore… just in case you feel the need to pair alcohol with reading.” @TEDxEdina @TEDTalks

Great convo all around — @surlybrewing on #THC with their #TakeFive and how legalizing it seems to make it ok to try; and @TEDxEdina preview on 10.29 day of ideas worth spreading (including my talk on evolving drinking culture). #SoberNotSomber #AskForNA — with @ZeroProofMSP

TEDx Edina is right around the corner on 10/29‼️ 11 amazing speakers are ready to inspire by sharing their innovative ideas - don’t miss out ➡️get your tickets now at tedxedina.com 👏👏




Here is my deep dive into America's fraught relationship with drinking, the rise of non-alcoholic drinks, and other trends in rethinking drinking. It's a bit of a departure for me, but I hope you'll read it. washingtonpost.com/magazine/2022/…

Here is my deep dive into America's fraught relationship with drinking, the rise of non-alcoholic drinks, and other trends in rethinking drinking. It's a bit of a departure for me, but I hope you'll read it. washingtonpost.com/magazine/2022/…

Minnesotans run up an annual tab of nearly $8 billion in costs associated with excess drinking, according to a study published this week by researchers from the Minnesota Department of Health. startribune.com/huge-liquor-ta…