Amar Nagaram

I don't really share TMI here but this post deserves that vulnerability, because this is about one of the most constant issue of my life. Being an XS size person, I’ve struggled with clothing for as long as I can remember. 🫠 My earliest shopping memories are from small local stores where everything started at Medium. Nothing ever fit. Nothing ever felt comfortable. So I defaulted to shirts and jeans. Loose fits. Safe fits. Clothes where the lack of fit wasn’t too obvious. During COVID, I discovered online shopping and honestly, it felt revolutionary. For the first time, I could find XS / S. But even then… I never found a single feminine top or dress that didn’t hang loose on me. I was always 5 steps away from my dream fit. When “adult money” entered the picture, I explored bigger brands. 💰 Surely they would have my size, right? Nope. Most of them stopped at Small. Somewhere along the way, I quietly accepted this belief: Maybe once my body changes, I’ll finally experiment with fashion. Cut to September 2025. I co-hosted a Fashion × AI meetup with @saha_varsha at @virgio_official and I received a dress as a gift. And wow. The fit. The quality. It genuinely blew my mind. I ordered more for a trip. Then for Diwali. And for the first time in my 25 years of life, I wore: • dresses • strappy tops • clothes that felt feminine and made for me Everything felt… tailored. Like it was designed with my body in mind. Since September: • I’ve bought 38 outfits • Returned only 4 (which is very low compared to the usual online shopping return/keep ratio) • Gifted 6 to women I love The remaining 28 pieces? They make me feel like a million bucks. I haven’t worn anything outside of Virgio since. I don’t even reach for other clothes in my wardrobe anymore. And knowing the brand is ethical and planet-conscious? That’s such a big plus. Now, I wear what I love not just what fits. And it so damn empowering. 💛

Love isn’t disposable. Neither is your wardrobe. Wear pieces that last longer than a situationship.

Just noticed an #AIAgents startup aiming to replace many roles with their agents in other companies, is seeking humans to sell their agents to other companies. Isn’t it a better pitch, if your own #AI agent does it for you?

Some Interesting #INSIGHTS on #Marketing being Shared by Panelists in the #PanelDiscussion On "The Intersection of Content and Commerce: Crafting Experiences that Drive Sales" At @ForbesIndia's & @GoKwik's #FutureOfCommerceConclave2 (#CommCon2025) Moderated by @MugdhaKalra, @Network18Group (@CNBCTV18News) Panellists being :- 1) Ronak Shah (@ObviCEO), CEO, Obvi (@my_obvi) 2) Amar Nagaram (@_Amar_N), Co-founder & CEO, VIRGIO (@virgio_official) 3) Parul Gulati (@ParulGulati), #Actress & Founder, Nish Hair (@NishHairYourWay) 4) Varun Gupta (@BoulterVarun), Co-founder, @BoultOfficial (#eCom #eComm #eCommerce #Commerce #QuickCommerce #Sales #Influencer #InfluencerMarketing)

@anushcache @virgio_official is crafting the story of sustainability from India. In fact we are going one step further and launching artisan line this Republic Day. Disclaimer: I am proud member of the team behind this work.

what are some Indian D2Cs that people would be surprised are white-labelling?

The man, the myth, the legend. 👋 Congratulations to the youngest ever World Champion. Super proud. 🫡🇮🇳 #GukeshDing

♥️ Gukesh's dad after he realized that his son had won the World Championship 👇#GukeshDing #DingGukesh

We made each other a promise today. We will revisit this when we make it a reality. It’s just a matter of time. Manifesting with @TheNameIsYash

Thank you once again for making Black Friday weekend conversations about transparency in fashion. Transparency is the new black.

We are not saying our making cost is the best. That’s where our profits are being invested back into, to make supply chain yeild high value for our customers money. It’s a long journey ahead of us. We are super excited about how consumers are embracing us.

Thank you @dravishakatoch. We're glad you noticed! After all, transparency is the new black. 😉 #BlackFriday #BlackFriday2024

We honestly believe transparency does lead to ethical practices. Imagine if fast fashion (the cheap labels) put out their making cost, in addition to raw materials used and the factories where they were made. It would expose their low cost of manufacturing either coming from cheap fabrics/raw material or exploitation of labour. Nothing good comes out of cheap.

We broadly divided price into three buckets : making cost, serving cost and other fixed costs. Yes profit was added to the other fixed costs section as it’s not truly profit but reinvestment into making our products better. We could have called it future investment or R&D.

Let me get into BTS of this product feature. We are comparing like to like products (same silhouette - fabric usage should be same, colour- dying costs should be same and same fabric -so cost of fabric is same) and not just with similar looking products which are made out of polyster in some sweat shops. So yes we are expecting the established brands to have similar cost of making if not better than us, for the scale they are at. That means they should be having more margins than us.

I fell in love with @virgio_official for the design & quality of clothes they make and I’m continuously surprised by how they are changing the game for everyone. It’s hard to find honest people, let alone a brand 😜 Their recent price transparency feat delighted me like no other!

Love this. Makes me trust the brand more. They’ve mentioned the actual cost + selling price on all product pages.

“Black Friday” has dominated discussions among fashion brands recently. The primary reason for their enthusiasm is to clear out old inventory through significant discounts. Yes, your read it right. Nothing trendy is put on sale. You might wonder how brands manage such steep price cuts. Many inflate production costs, misleading consumers about the actual savings during sales like Black Friday. This tactic creates an illusion of discounts while promoting unsustainable practices. So starting this Black Friday, we at VIRGIO.com decided to offer 100% transparency in pricing and have conducted direct comparisons with competitors. By disclosing true production costs—including materials and labor—we aim to build trust and encourage ethical consumption, countering misleading sales tactics. #consciousconsumerism #TransparencyisSustainability #TransparentPricing #VforValues

Many more happy returns of the day. A true underdog turned Kingmaker in contemporary times. You are an absolute inspiration sir. @PawanKalyan god bless you with health and strength to serve the nation. #PSPKBday2024