Ron Shah

Just finished my 67-page slide deck on how we scaled Obvi to $100M in 5 years with just 11 people. What you’ll find inside: - Our negative cash conversion cycle strategy - Creative frameworks that actually convert - Email campaigns driving 7-figure revenue - How we got into Walmart + 10,000 retail doors Like and reply "growth deck" and I'll DM you.

@zachmstuck @itmebenjamin @mengotomars keeping winning goat

For the last two years, I’ve been building a project in the shadows with my co-founder @itmebenjamin. Meet @mengotomars, the most potent and natural testosterone stack on earth. Today, I’m excited to share that we partnered with L Catterton to send Mars Men to new heights. Next stop, Mars. 🚀

If this resonated, I write more of this at ronshah.co. Longer form, more tactical, less algorithm-friendly. The stuff I can't fit in a post.

I have a genuine problem and I'm not sure it's healthy. I can't make a business decision without running it through AI first. Last Tuesday I was on a call. Someone asked me a straightforward question about ad spend allocation. I knew the answer. I've known the answer for 10 years. But I paused. Told them I'd get back to them. Hung up. Opened Claude. Fed it the data. Got a more nuanced answer than what I would've said. My gut was right. But AI gave me a version of "right" that accounted for 3 variables I wasn't even thinking about. That's the moment I realized: I'm not using AI as a tool anymore. It's become how I think. I process information differently now. I write differently. I structure problems differently. My brain has literally rewired around having a second intelligence available 24/7. Is this a superpower or a dependency? Honestly I think it's both. And I think the people who figure that out first are going to be impossible to compete with. What's the thing you can't do without AI anymore? I want to know if I'm alone in this.

@PaletteCrea @antonosika bug

@antonosika For everyone curious to see how Lovable masters Remotion, here is a result for thepalette.app. It took 1 iteration. Not bad at all! We are slowly getting to the point where motion designers are replaced.

Introducing Lovable for more general tasks. Lovable has always been for building apps. Today it also becomes your data scientist, your business analyst, your deck builder, and your marketing assistant. This is a big step toward what Lovable is becoming: a general-purpose co-founder that can do anything. See examples below.

@UntAaron Agreed.

@obviceo at 9 figures they don't need a consultant, they need someone to audit whether google ads should even be their marginal dollar vs scaling what's already working.

Have a 9 figure jewelry brand looking for a Google Ads consultant, any good connections?

@zachmstuck congratulations well deserved.

I started a little marketing agency 7 years ago called Homestead, named after the street I grew up on. I had the vision to build something special and looking back now, I think we did exactly that. Today I’m excited to announce that Homestead has been acquired by Verndale (also recently acquired VAAN Group) in an effort to create a DTC growth platform built to support brands across the entire commerce lifecycle. I’m extremely grateful to my business partner @_RileyTrotter for all of the time he’s given this company and all the incredible work that he’s done. Riley took over as CEO a few years ago and Homestead wouldn’t be where we are today without his leadership and pursuit of greatness. I can’t say enough about my other partners @kellybird__ and @jsappington. These two have shown a level of commitment to building this company that is unmatched. Watching them both grow as leaders over the last few years has been nothing short of inspiring. To all our current and past team members, thank you for always giving Homestead and our clients 100% effort. Will forever be grateful to you all for helping us get to where we are today. To all of our clients, thank you for trusting in us to help grow your businesses. This is not an easy task and we have never taken it lightly. As for me, I’m officially stepping out of the agency business, but as most of you know I haven’t been involved in the company for some time as Riley/Kelly/Jacob have been and will continue to lead Homestead for years to come. Expect to see more updates on the brands I’ve been building in weeks to come.

We raised $64M for this moment: Introducing Bustem. Bustem scans the internet to find and eliminate 100% of counterfeits RT + comment “SCAN” and I’ll send you a list of every scammer targeting your brand 🫵

AI created exclusively for Founders/Executives. Life will not be the same after 03.10.2026. heynoah.io

Something I’ve realized mentoring other founders recently: A lot of brands aren’t held back by bad marketing. It’s bad MEASUREMENT. I’ve talked to leaders pouring serious time and money into ad creative, agencies, and testing. They’re working harder than ever. But the needle barely moves. Then, when we look under the hood together, I find their entire system is calibrated wrong. If your acquisition optimizes for platform ROAS, you’re rewarding the channels closest to conversion, not necessarily the ones creating incremental demand. So branded search looks amazing. Retargeting looks efficient. Upper funnel looks wasteful. Budgets shift accordingly, and you start making more of the stuff that’s working. But over time, revenue hits a plateau, even while all your KPI dashboards look strong. That’s why we partnered with @lifesightdotio to create The Guide to Modern Measurement. What you’ll learn: -Why last-click and even data-driven attribution fail at scale - Why incrementality testing is non-negotiable - How to think in terms of incremental ROAS and profit instead of reported platform metrics If you’re allocating meaningful spend across channels but not really sure what is generating demand (vs what is just capturing it), this is worth a read. Get it for free here: resource.chewonthis.io/your-guide-to-… #Lifesightpartner

Find out how more than 500 ecommerce brands have already unlocked $600M+ in incremental revenue through consent optimization - and how you can join them: resource.chewonthis.io/how-to-turn-ma…

I recently learned a stat that really blew my mind: on average, only 39% of customers opt into marketing at checkout on Shopify. That's 6 out of 10 buyers you already paid to acquire who will never receive a single email or SMS from you. And since subscribed customers are worth 2.4x more in LTV, that gap isn't a small leak. For a typical Shopify Plus brand, it amounts to ~$65K/month in unrealized LTV. That's $780K a year sitting on the table if more brands just paid attention to how they handle marketing consent at checkout. By optimizing this structural issue, @Ancestral Supplements went from 77% to 93% email opt-in, which meant $300K in incremental revenue. I’ll be the first to admit I hadn’t given it much thought before I learned all this. Like many other founders, we just accepted Shopify’s marketing opt-in default settings and called it a day. But now I realize that this passive decision can actually cap retention revenue every single month. And the worst part? It doesn’t show in any dashboard. So you can’t really tell what you’re missing out on. @dataships put together a resource that broke this down in a way that made me absolutely rethink how we approach consent at @my_obvi: - What's causing the gap - What it's really costing us - How other brands are fixing it without spending another dollar on acquisition If you also want to see how much this might be costing your brand, check out Dataships’ full breakdown by following the link in the comments. #datashipspartner

@iamshaanarora @piamikhael Proud of your man

This feels surreal to say. Alia has officially been acquired by Dotdigital. There were a lot of nights I pictured writing this post. [more emotional parts below, but I need to first talk to our customers and partners before anything else] NOTHING will change for our partners and customers. We're not asking anyone to move their ESPs to keep working with Alia. If you have Slack channels with us, those channels will remain and you'll still keep your current CSMs with us. Our same commitment to customer support and customer success for our customers and partners will still be there in full force. We're not done building Alia by any means. Our team and product are staying intact. And we're excited to build and move quickly as we've always done, but now with the resources of a much larger company. - I want to first express gratitude to my co-founding team. Cory, Bill, and Jake have challenged me every single second of this journey and I appreciate it more than they'll ever know. I try to read more and listen to more podcasts so that I can understand what they're saying when they're chatting to eachother at work. I'm forever indebted to them, and I'm excited to keep building with them for a very long time. I'm extremely grateful for the broader Alia team as well. I know that we ask a lot and that we're not the most typical company in many respects, but I'm damn proud of you all and your commitment to the company. I'm very grateful to my family for the unwavering support and all the thoughts and prayers they've been sending since we started this whole thing four years ago. When I asked my parents if I could live with them after college and work full-time on my crazy idea that had no funding or revenue, they didn't hesitate for a second. Living at home with them when our company had no money gave me the chance to ground myself and work as hard as humanly possible. My parents have supported me and given me space when I needed it, and I appreciate them dealing with me when my mood swings based on the revenue growth of the company on a week-to-week basis. I also want to thank my friends for supporting us and caring. I know we can act crazy sometimes about this company and I appreciate you bearing with us. Thank you to Dotdigital for trusting us and our mission. We’re just getting started, and we’re thrilled to build the future side by side. Cory and I first started building Alia four years ago when we were 20 years old, both interns at a bank. Being able to celebrate this with the same person who I've been with since the start is a feeling I can't put into words. Oh, and by the way, we didn't take a dollar of outside funding to build Alia. As I'm holding back tears, I'll conclude with this: I've been posting almost every weekday since January 2024 on LinkedIn and Twitter. And, at least once a week since then, I've dreamt of writing this post and how it'd feel to write it. It feels better than I could've ever imagined.

Man couldn’t be happier for the boys at Alia! Lfg @iamshaanarora !!

🚨 Wanna know how to scale 10X with Andromeda? In the latest episode of Chew on This, the experts from @digicom_io dissect the massive impact of Meta’s Andromeda update on paid ads and e-commerce growth, covering everything from AI-driven campaign changes to evolving consumer behaviors 🧠 Learn how to: 🧪 Effectively batch-test UGC and lo-fi creatives 🤖 Consolidate campaigns for stronger AI learning 🔗 Link your best ads to tailored landing pages 📱 Analyze mobile flows to eliminate friction Live NOW on the Chew on This YouTube channel 👀

Cal AI has been acquired by MyFitnessPal 🚨 Henry and I started Cal AI as 17-year old high school students with one mission: make calorie tracking easier with AI. In just 18 months, we’ve helped millions of people lose millions of pounds. And we broke $50m in ARR along the way. We are at an incredible inflection point in history where ANYBODY can build a product that can improve lives and make millions. As founders, we get a lot of praise. The truth is that this would not have been possible without our incredible 30+ person team. We are so proud of what this team has accomplished, and are thankful to everyone that has been instrumental in Cal AI’s development and success. Cal AI will continue as a separate app from MyFitnessPal. The combined team will share resources to continue helping people achieve their fitness goals!

@daniellgoldstei Deff can’t make rent next month smh

The guys from Obvi are about to stop tweeting.

man @therealRoShow is at it again .. this is going to be brilliant.

@attentionplug LETS GOOOOOOO

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