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Somewhere in the last seventy years, the conversation got inverted.
The ruminant that builds soil, sequesters carbon, requires no inputs, and produces complete nutrition from inedible grass became the environmental villain.
The monoculture system that destroys topsoil at ten times the replenishment rate, creates marine dead zones, collapses pollinator populations, and requires fossil fuels at every stage of production became the sustainable alternative.
The animal fat that delivered fat-soluble vitamins and stabilised cooking became the heart disease risk.
The industrial seed oil extracted with petrochemical solvents became the healthy option.
The traditional fermented and preserved foods that required no factory became the primitive choice.
The ultra-processed food engineered in a laboratory to approximate the taste of the thing it replaced became the modern, ethical choice.
At every step, the thing that worked, that had worked, for millennia, without a supply chain, was reframed as the problem.
At every step, the replacement required a factory, created dependency, and generated ongoing revenue.
The inversion was not accidental.
The inversion was the business model.
The cow is still in the field.
The field is still there.
The question is whether enough people notice before the topsoil runs out.
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