Joshua George | Ecom SEO & AI SEO (@_JoshuaSEO) - Twitter Profili

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·5 Şub

EXCITING NEWS! 🎉 I’m thrilled to announce that ClickSlice has officially acquired its first eCommerce brand - Knit In A Box! Knit In A Box is the UK’s No.1 knitting subscription box brand, boasting nearly 4,000 5-star reviews and a community that’s stronger than Johnny Bravo. For years, legends like James Sinclair and James Burton have asked, “If marketing companies are so great at what they do, why don’t they acquire brands and scale them themselves?” It’s a very fair and valid point. Well, we decided to take the leap. Three months ago, we took ownership of Knit In A Box, and in that short time, we’ve already made big waves. Instead of just talking about how great we are at eCommerce marketing, we’re putting our money where our mouth is. The best part? We’re documenting the entire journey. Check out our first YouTube video to see how much we’ve grown the brand’s revenue in just 90 days 👀 (Spoiler alert, it’s pretty crazy) Link below 👇🏾

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·8h

@maksim_kotsar22 Agencies confident in their work will predict impact upfront and stand behind those numbers. The ones who dodge that conversation before signing are admitting they can't deliver measurable results

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Maksim · I take design off marketers' plates@maksim_kotsar22·3d

@_JoshuaSEO The red flags are real and the "what did you do and what impact" question is a good test. The contrast worth keeping: at month 12 it's a postmortem. Ask it before signing and it becomes a scoping question, where the agency predicts the impact and you can hold them to the number.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·4d

You're being scammed and don't even realise it yet. Red flags your agency is playing you: No clear team structure. Monthly reports look impressive but don't tie to actual revenue. Promises about timelines keep getting pushed back with new excuses. Can't show specific work completed or strategy documentation when asked. Most clients don't catch on until 12+ months in because agencies are experts at looking busy while delivering nothing. Ask right now: "What specific work did you complete last month and what business impact should it have?"

Joshua George | Ecom SEO & AI SEO@_JoshuaSEO

Agencies are masters at managing expectations while underdelivering. By month 12, you've paid massive retainers and have nothing but excuses. How they get away with it: Vague reporting hiding lack of progress ("impressions up 40%" while revenue stays flat). Blaming external factors instead of execution (algorithm updates, competitors, your site). Keeping you just hopeful enough to renew ("we're so close, would be shame to stop now"). If your agency can't explain what they did last month and why it should impact your business, you're funding their lifestyle, not your growth.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·8h

@S_Z_Adil Attribution to actual revenue is what separates real agencies from smoke and mirrors. If they can't connect work to business impact, they're just billing for busywork

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Syed Zurriyat Adil@S_Z_Adil·2d

@_JoshuaSEO The real separation point is attribution clarity, not just activity reports.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·8h

x.com/i/article/2058…

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·4d

Agencies are masters at managing expectations while underdelivering. By month 12, you've paid massive retainers and have nothing but excuses. How they get away with it: Vague reporting hiding lack of progress ("impressions up 40%" while revenue stays flat). Blaming external factors instead of execution (algorithm updates, competitors, your site). Keeping you just hopeful enough to renew ("we're so close, would be shame to stop now"). If your agency can't explain what they did last month and why it should impact your business, you're funding their lifestyle, not your growth.

Joshua George | Ecom SEO & AI SEO@_JoshuaSEO

The SEO industry is full of scammers selling dreams they know they can't deliver. "We'll get you to #1 in 3 months guaranteed." "Our system works on any site." "Just sign this 12-month contract and watch the magic happen." They know it won't work. They just need you locked in long enough to collect retainers before you realise. Too many agencies are selling hope, not results. They survive on new client acquisition, not retention. Because keeping clients would require actually delivering. If your agency promised results they haven't delivered in 6+ months, they're not having bad luck. They sold you something they couldn't do. Stop giving agencies the benefit of the doubt when they miss their own promises.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·5d

In two years, customers won't visit your site to browse. They'll ask AI what to buy, and AI will present YOUR products however it wants. You lose control over messaging, imagery presentation, product descriptions. The only thing you control? Whether AI trusts you enough to recommend you at all. What determines that: - Schema and structured data - Review sentiment across platforms - User-generated content authenticity Smaller brands have an advantage: niche expertise. AI rewards being the absolute best at one specific thing over being decent at everything. We break down predictive search, AEO, and how to prepare for AI-controlled product presentation in our latest podcast episode. Link in replies.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·5d

youtu.be/H7WvYyeUCUs

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·5d

@S_Z_Adil This is a fundamental change in how people discover and buy products. The brands treating it like a trend whilst competitors treat it like the new reality are going to lose significant market share

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Syed Zurriyat Adil@S_Z_Adil·5d

@_JoshuaSEO Feels less like a trend and more like a channel shift happening in real time.

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Joshua George | Ecom SEO & AI SEO retweetledi

Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·6d

My Forbes article just got selected as Editors' Choice for May. When we started offering AEO services in early 2025, most brands thought we were early (or crazy). Now it's becoming clear this shift is real and accelerating faster than anyone predicted. The article shares what we're seeing with clients: 35% of consumers starting product discovery with AI tools, brands losing visibility they don't even know they're losing, and the window to build AI authority closing fast. Grateful to @Forbes_Agency for the platform to share these insights with a wider audience. This recognition means the message is reaching people who need to hear it. Link in replies if you haven't read it yet. Would love to hear your thoughts.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·5d

@JuanAuriti Most brands are still celebrating Google rankings whilst having zero visibility into whether ChatGPT recommends them or not

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Juan Camilo Auriti | GEO@JuanAuriti·5d

@_JoshuaSEO The shift is real. What's slowing most brands down: they don't know where they stand. 35% of discovery happening in AI tools, but only 22% of marketers currently track AI visibility separately from rankings. You can't close a gap you haven't measured.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·6d

@S_Z_Adil The authority signals AI looks for - quality backlinks, comprehensive content, structured data - those all come from proper SEO execution. Can't shortcut that foundation and expect AI to magically cite you

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Syed Zurriyat Adil@S_Z_Adil·6d

@_JoshuaSEO AI models still need trusted sources to pull from.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·18 May

AEO isn't about replacing your SEO strategy. It's about future-proofing it. AI models cite brands with existing authority. Strong SEO makes AEO easier. Strong AEO drives referral traffic that improves SEO metrics. They compound each other when done right. Framework: Build SEO authority first (rankings, backlinks, content) Layer AEO once you're page 1-2 for core terms Watch both channels reinforce and amplify each other We've seen clients go from zero AI visibility to most-cited brand in their category within 6 months. Because they had SEO authority worth amplifying. Don't abandon SEO for AEO. Use SEO as the foundation that makes AEO successful. That's how you dominate both traditional and AI-driven search.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·6d

@rashiumapathi The brands trying to build AEO without SEO authority are basically installing speakers in an empty field. You need the structure first, then amplify what's already working

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Rashi Umapathi@rashiumapathi·18 May

@_JoshuaSEO SEO is the foundation. AEO is the amplifier. Build the house before you add the speakers.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·6d

@maksim_kotsar22 Early adoption only works if you've got genuine expertise worth citing. The brands winning early AEO had strong SEO authority first, then adapted that credibility to AI citation formats. Can't skip the foundation

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Maksim · I take design off marketers' plates@maksim_kotsar22·6d

@_JoshuaSEO The compounding dynamic is real and the Gen Z shift is a fair signal to act on now. The part that gets skipped: timing isn't the lever most brands can actually pull. They have no clear claim worth citing. Early plus vague still loses to late plus quotable.

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Joshua George | Ecom SEO & AI SEO retweetledi

Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·18 May

AI visibility compounds the same way SEO authority does. Get cited early while competition is low, and you become the reference point AI models return to repeatedly. Wait until it's "proven," and you're fighting uphill against brands with years of established AI trust. This isn't theoretical. We're seeing it with clients: Brands that started AEO in early 2025 now dominate AI citations in their categories. Brands that waited are scrambling to catch up while competitors own the answers. 30% of Gen Z already skip Google entirely and ask AI what to buy. That percentage grows every month. If you're not building AI visibility now, you're choosing to be invisible to an entire generation of buyers.

Joshua George | Ecom SEO & AI SEO@_JoshuaSEO

AEO isn't about replacing your SEO strategy. It's about future-proofing it. AI models cite brands with existing authority. Strong SEO makes AEO easier. Strong AEO drives referral traffic that improves SEO metrics. They compound each other when done right. Framework: Build SEO authority first (rankings, backlinks, content) Layer AEO once you're page 1-2 for core terms Watch both channels reinforce and amplify each other We've seen clients go from zero AI visibility to most-cited brand in their category within 6 months. Because they had SEO authority worth amplifying. Don't abandon SEO for AEO. Use SEO as the foundation that makes AEO successful. That's how you dominate both traditional and AI-driven search.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·6d

@pawanwashere Just like with domain authority, the early citations create trust patterns that compound. Once AI establishes you as the go-to source, breaking into that becomes exponentially harder for latecomers

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Pawan Singh@pawanwashere·6d

@_JoshuaSEO Becoming the reference point AI models return to repeatedly being the compounding dynamic is the citation authority that works exactly like domain authority in that the gap between early movers and late arrivals widens rather than closes over time.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·6d

Link to full article -> forbes.com/councils/forbe…

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·6d

councils.forbes.com/editors-choice