Joshua George | Ecom SEO & AI SEO (@_JoshuaSEO) - Twitter Profili

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·5 Şub

EXCITING NEWS! 🎉 I’m thrilled to announce that ClickSlice has officially acquired its first eCommerce brand - Knit In A Box! Knit In A Box is the UK’s No.1 knitting subscription box brand, boasting nearly 4,000 5-star reviews and a community that’s stronger than Johnny Bravo. For years, legends like James Sinclair and James Burton have asked, “If marketing companies are so great at what they do, why don’t they acquire brands and scale them themselves?” It’s a very fair and valid point. Well, we decided to take the leap. Three months ago, we took ownership of Knit In A Box, and in that short time, we’ve already made big waves. Instead of just talking about how great we are at eCommerce marketing, we’re putting our money where our mouth is. The best part? We’re documenting the entire journey. Check out our first YouTube video to see how much we’ve grown the brand’s revenue in just 90 days 👀 (Spoiler alert, it’s pretty crazy) Link below 👇🏾

Joshua George | Ecom SEO & AI SEO tweet media

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·14h

AI citation playbook we used to get a client to #1 citation position: Content format AI actually cites: - Comparison breakdowns and ranked lists - Detailed explainers with expert clarity - Step-by-step process guides - Rich FAQ sections answering real prompts - Precise, confident language AI can parse easily Avoid: Marketing fluff, vague claims, generic descriptions Client jumped from 3.9% to 16.5% visibility, 2.8% citation share (#1 position) in 30 days.

Joshua George | Ecom SEO & AI SEO@_JoshuaSEO

You're creating the wrong content if you want AI citations. The content types that get cited by AI platforms: Comparison content: "X vs Y for [use case]" Problem/Solution: "How to fix [specific problem]" Long-tail conversational: "What's the best [product] for [situation]" AI platforms answer questions, not keywords. Create content that explains, compares, and guides. That's what gets referenced when someone asks ChatGPT what to buy. Stop writing for Google's algorithm. Start writing for AI's answer format.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·15h

@ecomchasedimond We're no longer optimising for search queries, we're optimising for conversational questions people actually ask AI. Completely different content strategy

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Chase Dimond | Email Marketing Nerd 📧@ecomchasedimond·1d

@_JoshuaSEO Answer-driven content beats search-driven content now.

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Joshua George | Ecom SEO & AI SEO retweetledi

Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·1d

You're creating the wrong content if you want AI citations. The content types that get cited by AI platforms: Comparison content: "X vs Y for [use case]" Problem/Solution: "How to fix [specific problem]" Long-tail conversational: "What's the best [product] for [situation]" AI platforms answer questions, not keywords. Create content that explains, compares, and guides. That's what gets referenced when someone asks ChatGPT what to buy. Stop writing for Google's algorithm. Start writing for AI's answer format.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·15h

@CliftonSellers The shift away from keyword manipulation to actual clear communication feels right

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Clifton Sellers@CliftonSellers·1d

@_JoshuaSEO AI visibility rewards clarity over keyword stuffing

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·15h

@BrettErik Surface-level content gets filtered out completely. AI needs comprehensive, nuanced answers to confidently cite you - depth is the new ranking factor

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Brett Erik@BrettErik·1d

@_JoshuaSEO Context depth is becoming citation currency

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·1d

@BrettErik The brands building comprehensive, factual content now are establishing trust patterns that'll compound for years

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Brett Erik@BrettErik·2d

@_JoshuaSEO Content depth is turning into AI dominance

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·2d

We don't just show up in AI answers, we are the answer. Visibility = AI mentions you Citation share = AI uses YOU as the source We went from 3.7% to 13.6% citation share. Highest in our industry across 10,455 competing sites. AI isn't just mentioning us. It's trusting our content enough to cite it as the answer.

Joshua George | Ecom SEO & AI SEO@_JoshuaSEO

We don't recommend AEO strategies to clients until we've proven them on our own ecommerce brand first. Knit in a Box results after 4 months: - AI visibility: 24% -> 40% - Citation share: 3.7% -> 13.6% - Referral traffic from ChatGPT, Gemini, Perplexity - Subscription sales attributed to AI discovery When it works with our cash on the line, then we share it.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·1d

@CliftonSellers Mentions mean you exist, citations mean AI vouches for you

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Clifton Sellers@CliftonSellers·2d

@_JoshuaSEO Being cited > being mentioned every time

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·1d

@ecomchasedimond Exactly - the new authority metric isn't backlinks or domain rating, it's whether AI models trust your content enough to use it as source material

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Chase Dimond | Email Marketing Nerd 📧@ecomchasedimond·2d

@_JoshuaSEO Authority now shows up as machine trust signals

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·1d

@BrettErik Always. The confidence in recommendations changes completely when you've already validated them with your own business on the line

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Brett Erik@BrettErik·2d

@_JoshuaSEO Proof before preaching always hits different

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Joshua George | Ecom SEO & AI SEO retweetledi

Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·2d

We don't recommend AEO strategies to clients until we've proven them on our own ecommerce brand first. Knit in a Box results after 4 months: - AI visibility: 24% -> 40% - Citation share: 3.7% -> 13.6% - Referral traffic from ChatGPT, Gemini, Perplexity - Subscription sales attributed to AI discovery When it works with our cash on the line, then we share it.

Joshua George | Ecom SEO & AI SEO@_JoshuaSEO

We doubled our own brand's AI visibility in 4 months while most agencies are still debating if AEO matters. Knit in a Box went from 24% to 40% visibility across ChatGPT, Gemini, and Perplexity. Citation share jumped from 3.7% to 13.6%. Real traffic. Real sales. From AI platforms directly to subscription conversions. This isn't theory. It's our own money on the line.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·1d

@CChirchi Answer Engine Optimisation - basically optimising to be recommended by AI (ChatGPT, Gemini, etc) instead of just ranking on Google. Been covering it in our recent Slice & Dice podcast episodes if you want the full breakdown!

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Chahid Chirchi@CChirchi·1d

@_JoshuaSEO killer results josh, what's AEO and how'd you do it??

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·1d

@dirtyculture Cheers! Content structure has been massive: clear specs, consistent data across platforms, and third-party validation. But the biggest lever was actually mapping the exact prompts people ask AI and creating citeable answers for those

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Tudor Barbu@dirtyculture·2d

@_JoshuaSEO smart approach - way too many agencies selling strategies they've never actually tested themselves what's been the biggest difference maker for citation share? curious if it's more about content structure or something else entirely

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·1d

@CliftonSellers Only way honestly. Can't sell what you haven't proven yourself - clients deserve better than untested theory

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Clifton Sellers@CliftonSellers·2d

@_JoshuaSEO Skin in the game makes frameworks credible

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·1d

@ecomchasedimond Completely changes how you evaluate tactics. Theory sounds great until it's your own revenue at risk

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Chase Dimond | Email Marketing Nerd 📧@ecomchasedimond·2d

@_JoshuaSEO Testing on your own P&L builds real conviction

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·2d

@CliftonSellers The SERP click is becoming less relevant when AI just gives the answer directly. The brands structuring content for citability rather than clickability are already seeing the traffic shift

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Clifton Sellers@CliftonSellers·3d

@_JoshuaSEO Teams optimizing for answers instead of clicks will win this cycle

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·3d

ChatGPT is now our third-largest traffic source. Not from SEO. From Answer Engine Optimisation. We mapped prompts people actually ask: "Best knitting subscription boxes UK" "Are knitting subscriptions worth it?" "Knitting kits vs subscription boxes" Created content AI could cite confidently. Result: 13.6% citation share across 10,455 competing websites.

Joshua George | Ecom SEO & AI SEO@_JoshuaSEO

We doubled our own brand's AI visibility in 4 months while most agencies are still debating if AEO matters. Knit in a Box went from 24% to 40% visibility across ChatGPT, Gemini, and Perplexity. Citation share jumped from 3.7% to 13.6%. Real traffic. Real sales. From AI platforms directly to subscription conversions. This isn't theory. It's our own money on the line.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·2d

@ecomchasedimond The mental shift from "what do they type in a search bar" to "what questions do they ask AI" changes everything about content strategy. We're essentially doing intent research all over again

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Chase Dimond | Email Marketing Nerd 📧@ecomchasedimond·3d

@_JoshuaSEO Prompt-mapped content is quietly becoming the new keyword research

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·2d

@BrettErik The compounding effect is real. Once AI models establish you as a trusted source, they keep returning to you. Getting in those patterns now builds advantages that latecomers can't replicate quickly

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Brett Erik@BrettErik·3d

@_JoshuaSEO Early movers in AEO will compound trust before the market catches up.

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Joshua George | Ecom SEO & AI SEO@_JoshuaSEO·3d

We doubled our own brand's AI visibility in 4 months while most agencies are still debating if AEO matters. Knit in a Box went from 24% to 40% visibility across ChatGPT, Gemini, and Perplexity. Citation share jumped from 3.7% to 13.6%. Real traffic. Real sales. From AI platforms directly to subscription conversions. This isn't theory. It's our own money on the line.

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Joshua George | Ecom SEO & AI SEO

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