Syed Zurriyat Adil

@GlennNieuwenh Creative bottleneck is real that’s usually where scaling actually gets stuck.

The first hires we made once our ecom business started growing: (bookmark this) 1 ) Customer support Outsourced this immediately. It's the number one thing you don't wanna spend any time on. It eats all your focus and can easily be done by someone else. 2 ) VA for simple tasks Product listing, refunds, filing in data sheets, etc. All the grunt work that kills your time. Make sure it's stuff that AI can't do btw, otherwise it's a waste of money. 3 ) Creative agency I would recommend this early on if your budget allows it. Saves you so much time. These are the things you should outsource at the start. 4 ) The whole package Later when things got more stable, we brought in the whole package: Creative team, editors, media buyers, etc. But at the start it's all about freeing time so you can focus on growth instead of shallow work. Just keep asking yourself: "What is the task that is currently costing me the most time while bringing in the least money (or satisfaction)?" Outsource those. Simple.

@FinalPSD This is the part nobody wants to think about when they’re scaling fast.

remember a bad supplier can one shot your business payment processor match list cause of cbs, refunds killing margins, and going into debt if your processor refunds all your customers always have enough capital to handle a supplier fuck up, don’t scale 10k a day when your liquidity is ass you don’t know if your customers will get the package two weeks from now, maybe your supplier used counterfeit postage trying to be slick and everything gets seized how you going deal with all the refunds? you paid the ads (i’ve had this happen before, but my cs email for this was very slick and didn’t destroy me)

@TheSzef Hats are one of those categories where consistency beats innovation.

Today we passed 1 million hats sold. Started with $250 each and 100 hats. Still on Free Shopify theme. Still mainly iPhone content. Keep it simple. No employees. Canva for design. Just three best friends trying to build something real for dads. Can’t believe these moments, but they’re real. Thank you to anyone that has ever supported. 🙏

@clayyroy The shift from store thinking to brand thinking is where real compounding starts.

What got us there? We stopped acting like an ecom store. Instead of asking: “How do we get more orders?” We started asking: “How do we make people actually remember us?” That’s why we invested so heavily into: - branding - packaging - content/photoshoots - customer support and making every touchpoint feel premium. Ads bring customers. Branding makes them stay.

@shauneng Customer behavior is way more reliable than competitor inspiration.

Every ecom brand that scales hard will hit a point where their hero product dies out. At some point, one product won't be enough. Your hero can’t carry you forever. Most ecom dudes start looking around at what others in the space are launching. Supplement brand adds protein. Bag brand drops a wallet. Makes sense. Same customer. Same category. Build it. Spend three months on it. Launch it. Nothing works. Three months wasted. Budget burned. Still no second product that sticks. Blame the product. On to the next one with ‘’massive potential’’. Meanwhile Comfrt, a hoodie brand, launched a blanket. Nobody saw it coming. That blanket became the most sold blanket in America. 70%+ repeat rate across the whole brand. They just listened to their customers. When the next product comes from customer signal the launch is already warm. The people who asked for it are ready the day it drops. You already paid to acquire them. No extra CAC. Just margin. Caden Lane did the same thing. Baby apparel brand. Noticed everyone buying pajamas as a gift also threw a stuffed animal in the cart. The customer showed them. They just saw it. Built it. Your customer is already telling you what to build next. You're just not listening. Check your reviews and see what people keep asking for that you don't sell. Go through your DMs. Look at what's consistently ending up in the cart next to your hero product. The signal is already there. And when you find it, timing matters. If you’re testing a product close to Q4 you’ve missed out on the biggest launch period of the period. Test in May or June, you’ll have real data by July. Enough time to reorder and be fully stocked by Q4. Your next winning product already exists, your customers have shown you. They’re just waiting for you to take action.

@EcomSapo At that scale, it’s less creative strategy and more distribution engineering.

22,000 FUCKING active ads. Right now. And people still tell me long-form VSLs are dead. This memory offer is running 22,000+ ads on Facebook. Twenty-two thousand. Remember that 1-50-1 method I talked about a while ago? Yeah. Still works. And before you ask... Some are native-looking statics. Some are hidden videos disguised as images. Most are almost impossible to spot unless you go through them all. Same offer. Thousands of variations. 22,000 ads. One offer. You do the math. I'll drop the Ads Library link below 👇

@ecombatman Return rates are basically silent profit leaks most people ignore.

I saved $6K/month by setting expectations upfront. My return rate was 19%. Costing me $12K/month. I added one sentence to my product page. "Check our size guide. We don't accept returns on opened items." Returns dropped to 9%.

@youarethemeth0d Real question is always net profit per hour, not just scale.

People on here will tell you that 10k days are not impressive because they’re running on 10% margins and Amex points Even $500 daily revenue at 40% is impressive, you’re making more than the median American on something that takes you 10 hours a week to run (if that)

@TheecomMike Ecom is basically structured rejection until something clicks.

Think failure = loss? Ecom isn't for you. I failed 24 times to find 1 winner. That product generated $5M+ in sales. Learn to see failure as a lesson. Or just get a job.

@victortomasecom This is one of those systems that looks too simple until you test it properly.

If you've been scaling your Google Ads spend and you’re not seeing the incremental lift in total sales… 1. Segment out the best products in the account first 2. Use the title of each product as the keyword targeting 3. Pull the headline of the ad from that same title 4. Pull the descriptions dynamically from the feed too 5. Send the click to the exact product page that the title belongs to That's how you get the incremental effect when you scale up. It's super technical, but it really works.

@nnaoddd This is usually the point where delegation actually starts mattering.

Day 111 | 0 to 1m with ecom 5 figure months ✅ -> 5 figure days i’m coming for you Mini update: Cvr been great recently shout out ugc, roas been great too shoutout mrr I def need some creative editors, would scale much faster compared to manually doing everything like I am now But other than that been working more on fully custom natives/statics recently, gonna see if I can get those to run as well as the videos I’m running rn 🙏🏽

@ruben_vdzr Cold audience performance is the only real filter that matters long-term.

Most people scale their ad spend before they have earned the right to scale it. They find something that converts at $100 a day, push it to $1,000, and watch the ROAS collapse. Then they blame the algorithm. The algorithm did not change. The creative just was not built to hold up at volume. At $100 a day you are hitting a warm pocket of the audience. At $1,000 you are hitting everyone else, and everyone else needs a different level of creative quality to stop and pay attention. One of the rules I have seen is very simple. Test 50 variations at low spend to find the angle that works across cold audiences, not just warm ones. If it holds up there, it will hold up at volume. If it only works in a small pocket, scaling it is just paying to find that out the expensive way. Scale the creative before you scale the budget.

Going through Prime Day POAS floors across all accounts today. Simple rule: If an ASIN can’t hold >1.0 POAS at deal pricing, it doesn’t make the cut. Not everything deserves a slot in Prime Day. Protect margin first.

@ecommilan This is why communication > compensation in logistics relationships.

I had a 3PL lose 200 units of my inventory once. Not damage. Not misship. Just gone. The conversation went like this: Me: "Where is it?" Them: "We're looking into it." Me: "It's been 9 days." Them: "We'll escalate." Three weeks later they found it in a receiving area that hadn't been processed. Sitting on a pallet. Unlabeled. $8,400 of product. Three weeks. Zero proactive communication. I didn't leave because of the mistake. I left because of the silence. Mistakes happen in warehousing. That's real life. What's not acceptable is a vendor going quiet when something goes wrong and waiting for you to chase them. Your 3PL's communication culture during a crisis is the thing you can't see until you're already in one. Ask for references who had problems. Not just happy clients. How a partner handles the hard moments is the only thing that actually matters.

@amazon_adnan This is why scaling ads feels good but hurts later.

Most Amazon sellers look profitable on paper… But cash flow tells the real story. Revenue isn’t enough if your timing is off. The 7-Phase System fixes that: Revenue → Cash gap → Payments → Inventory → Tracking → Risk → Growth Real growth = healthy cash flow. Which phase are you missing? 👇 Follow @amazon_adnan for more Amazon PPC Insights!

@zack_zrr Fixing issues at the source > refunding customers after the fact.

Nobody talks about what happens to your brand the month your supplier gets it wrong. Late shipments. Wrong packaging. Quality that doesn't match what you approved. Every consequence lands on your customer, not your factory. The refunds, the chargebacks, the reviews you cannot take back. I flew to Shenzhen to fix that problem at the root. Walked the warehouse floor, met the people packing our orders every day, brought gifts, had dinner together. Turned a transactional relationship into an actual partnership. Now when Q4 hits and factories are at capacity and everyone is scrambling, orders for our ecom brands like Nuamore move way fast. Not because of a contract. Because of the relationship. Most ecom founders treat suppliers like a vending machine. The ones doing consistent numbers at scale treat them like partners, because when things go wrong, and they will, the relationship determines how fast you recover. Your supplier relationship is part of your brand. Treat it that way.

@alecsandrull The “feels smart not cheap” part is the real insight here.

The most profitable ecom product format in 2026 that nobody on X is talking about: Hybrid products. One product that replaces 2-3 purchases. A 3-in-1 skincare stick that replaces foundation, moisturizer, and sunscreen. Grew 27% year over year. Not because the product was better. Because 47% of consumers now identify as "value seekers" and buying one thing instead of three makes them feel smart not cheap The creative that works: "stop buying 3 products when this one does all of it." Show the 3 products it replaces with their combined price crossed out. Show yours at 70% of the total. That's the whole ad

@MyAmazonGuy The real skill is knowing when NOT to scale.

Amazon ads are not a slot machine. Use the Revenue Calculator before scaling PPC so you know what profit is left after fees. Use Product Opportunity Explorer to find demand, search trends, and gaps before guessing your next move. Good Amazon PPC strategy starts with margin math, not campaign chaos. See this before your ad spend starts making business decisions for you. youtube.com/shorts/Ec1Hs63…

@ecombatman Ads are basically paid pattern recognition.

ads are not magic. they're testing machines. last week one of our stores tested 47 creatives. 39 failed. 7 broke even. 1 did $78,400 in a day. every ad is just one question: does anyone care? most answers are no. but one yes funds the entire system.

@alecsandrull Sampling at scale for creator testing is powerful, but only works if you can actually identify winners fast and iterate creatives after.

7 ecom plays that feel illegal, are completely legal, and the operators running them won't share because nearly nobody is doing this: 1. Google Shopping in Dutch at $0.18/click vs $1.80 in English - same product, 10x cheaper, 3 advertisers vs 400. AI translates in 60 seconds 2. Listing TikTok trending products on Amazon 48hrs before they go viral - catching spillover search from demand you didn't create. $20-40K/month. Zero PPC 3. Buying competitor's product and screenshotting every email they send for 30 days - you now own their entire retention funnel for the cost of one order 4. Pricing the same product 2-3x higher in the UAE - they associate price with quality. A $24 US product sells for $45-60 in Dubai. Same COGS. 3x margin 5. Hiring competitor's former VAs by posting in Filipino and Eastern European groups asking "who just lost a client in [niche]" - fully trained team member for $600/month 6. Seeding 500 free samples to TikTok affiliates with zero creative direction - $2K in product replaces $50K in agency creative testing. 50 creators make free ads. Take the winning angle to Meta 7. Creating comparison pages that rank on Google for "best [product] 2026" with your product at #1 - 15,000 free visitors/month converting at 4-6% because they already decided to buy before they landed. $0 in ad spend The operators doing $50K+/month run 4-5 of these simultaneously. The operators at $5K/month run zero and spend their time debating which Minea product to test next