
Travis Dryden 🆎
5.2K posts

Travis Dryden 🆎
@_TravisDryden
Independence for Alberta ⚬ Remigration for Canada ⚬ Liberals & socialists deserve to be bullied







O’Toole on his way to the U.S. to get the best deal for Canadians…..



People who have lived in the country understand this!














Throughout: The number one thing to understand before you launch a physical product. What is it? It’s the sales volume in your category. I see this mistake time and time again- You have some widget, let’s say a backpack. You raise funding. You are going to build a BILLION DOLLAR bag brand. But you never actually look- Has anyone done that before? Sure, the TAM is huge. 20 billion+ But has anyone actually captured a billion of market share? Samsonite is the strategic. They are only worth $3 billion dollars. What about LVMH? Designer is different. Fashion houses don’t sell bags, they sell logos. So you need to understand not only the TAM, but what % of the market you can take. Throughput is critical in sales channels too. “I’ll just sell bags in REI!” REI did 3.5 billion in total sales last year. It shrunk 6%. That’s all stores, all online. Bags are MAYBE 500m a year there. And how many brands are fighting for that? The best selling bag, the best selling brand, might do 100m in rei. If you want to get to a billion in revenue in bags, and your grand plan is rei… The throughput isn’t there. Category is the most importantly decision you can make. Apparel is a knife fight. But TAM is huge. 500+ brands with over 1 billion in sales each. Vs maybe 1-2 bag brands (non luxury) Even adding luxury, you get to like 20. TAM + Marketshare X throughout = opportunity


The curse of awareness.















