Los

21.8K posts

Los

Los

@__OhLos

Look at you, Emotional

Los Angeles, CA Katılım Mart 2019
168 Takip Edilen175 Takipçiler
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NASA
NASA@NASA·
Good morning, world! 🌎 We have spectacular new high-resolution images of our home planet, all of us looking back through the Orion capsule window at our Artemis II astronauts as they continue their journey to the Moon.
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kingtisemedia
kingtisemedia@kingtisemedia·
They really hate that hotel
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Los
Los@__OhLos·
Reaves lazy passes, Ayton has Mickey Mouse gloves on his hands apparently and Luka already complaining to the refs and giving up fast break layups 😂
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Anish Moonka
Anish Moonka@anishmoonka·
The diamond engagement ring was invented by an ad agency in 1947. Before that, only 1 in 10 American brides got one. The company behind it, De Beers, was worth $9.2 billion three years ago. Today that number is $2.3 billion, and its owner is trying to find a buyer. In 1940, diamonds were a luxury for the rich. Nobody proposed with one unless they had serious money. De Beers had a warehouse full of diamonds and no customers, so they hired NW Ayer, an ad firm out of Philadelphia. A copywriter named Frances Gerety came up with four words: “A Diamond is Forever.” NW Ayer paid Hollywood studios to write diamond proposals into movie scripts. They planted stories in gossip columns about which rock some actress just got. They invented the “two months’ salary” rule, the idea that a man should spend two months of income on a ring. None of that existed before. It was all marketing. By the 1990s, 8 out of 10 American brides wore diamond engagement rings. Then De Beers did it again in Japan, going from 5% to 60% in 14 years. Advertising Age called it the greatest advertising slogan of the 20th century. They were right. The whole business ran on one trick: make diamonds seem rare. De Beers controlled most of the world’s supply but only released a small amount each year. That artificial shortage kept prices sky-high. And the “forever” in the slogan had a second job: if nobody resells their diamond, supply stays tight and prices stay up. Lab-grown diamonds blew that apart. You can now grow a diamond in a lab that is the same thing, atom for atom, as one pulled out of the ground. Costs 80–85% less. In 2019, only 6% of engagement rings in America had a lab-grown stone. By 2025, that number was 61%. That’s from The Knot’s annual survey of 10,000+ newlywed couples. People are buying bigger rings (1.9 carats on average, compared to 1.6 for mined) and keeping the savings. De Beers saw this coming. In 2018, they launched their own lab-grown jewelry brand called Lightbox, priced at $800 per carat. The idea was to make lab-grown look like cheap costume jewelry so people would still pay a premium for “real” diamonds. Prices tanked 90% anyway. By 2025, American grocery stores were selling lab-grown diamond rings for $200. De Beers shut Lightbox down last May. Since 2023, De Beers has lost nearly $7 billion in value. It lost over $500 million in 2025 alone and has about $2 billion in diamonds sitting in storage that nobody is buying. Its parent company, Anglo American, is now in what they’re calling “advanced discussions” to sell off the whole thing. A 137-year-old company, dumped. The greatest ad campaign ever made convinced a planet that a common carbon crystal was worth two months of your salary. The product that’s killing it just proved you can grow the same crystal in a factory for pocket change.
Barchart@Barchart

BREAKING 🚨: Diamonds Diamonds may be a girl's best friend but they're your portfolio's worst nightmare. Prices have fallen to their lowest level this century!

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LakeShowYo
LakeShowYo@LakeShowYo·
I’m literally crying Donovan Mitchell heard LeBron’s loud ass footsteps and made a business decision 🤣
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Carlos Montero
Carlos Montero@CMonteroOficial·
La mujer, que llamó a ICE para denunciar a 6 guatemaltecos —quienes casi habían terminado de instalar un techo de 10.000 dólares— con el fin de no tener que pagarles, ha sido arrestada x explotar el estatus migratorio para obtener un beneficio económico x.com/Suzierizzo1/st…
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Los
Los@__OhLos·
Ok Jake, hustlin tonight
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LakeShowYo
LakeShowYo@LakeShowYo·
Jarrett Allen WILL return vs Lakers after sitting out last night’s game 😬
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