Dhruv

This is what Apple should have done a year ago. But instead Nothing is charging full-steam ahead. If you been following along here, you know that through the last couple of years. I've been talking a lot about self-assembling apps. About how the future of software will look very different from today. We are closing in on that future, at an accelerating speed. It's happening right now. There is no going back. Anything you can imagine, will be made possible, any fringe and super personal app that only you would need. Could and will be built. What happens to software at scale when everyone can make whatever their hearts desires? The future is here right now. This implementation by nothing is so smart. They make sure the apps you build look on point, and they give you the tools (no need to be a techie) You just use plain language and they sort the rest. This is so smooth. I hope others will follow. This is a very mainstream approach. I'm watching this over and over. It's so smart.

just put out the pitch call for volume n°2 of @PatinaMag and I’m so excited about this theme 🫶🏼 if you’re a writer, creatives, academic, curator, anyone who loves to write and has stories to tell about this theme, please please pitch!

My amazing partner launches a new branch of @ChampacaBooks in Indiranagar tomorrow. So excited and proud 🫶. Do stop by.

decided to revive my hand-designed stationery store w/ my mum and sister after ages! some vv cute stuff available: stickers, notepads, notebooks, tote bags and more! Find Kindred Spirits on Swiggy Minis 🤍

Well, this happened. A big thanks to everyone — colleagues, clients, and friends — for making Obvious possible ❤️

We're moving out, but I hope we can find a good custodian who allows me to visit once in a while 💔

@sindhusprasad #2

brewing some kindred spirits merch 👀 which of these do we like?

@suhasm @Bahrisons_books Yes, I very much remember your time there. I think I was supposed to help you learn, but it was most definitely the other way round 😂 Good times!

@dhruvraisaxena @Bahrisons_books Thanks Dhruv :) Hope you're well. Good to talk after so long. I still fondly remember my time at Robert Bosch

enjoying seeing displays of the book while I wait for my copy to fly to me. From @Bahrisons_books in Delhi.

Some great lessons for healthcare design at population scale here 👇

@vibamohan_ How's the experience overall? How long can you keep it on without straining yourself etc?

freeform on the VisionPro might be the only way the app can be better than it currently is

Tinkering with AI is super fun. But how do you write a prompt that gives you something helpful? Come down to the Obvious HQ this Wednesday and we'll help you actually use AI for illustrations! 🎨 Attending is free, sign up here! forms.gle/YGa5EAyFQGXvLu…

@kanikat1010 So good!

🤤🤤🤤

Paging Hubspot experts/ power users! I'd love to talk to you about getting set up, choosing a plan, tips and tricks. Pls DM if you're one or RT to help 🙏

@surbhiskjain @neend_app Horror stories for sleep? Are you serious?

Hundreds of customers gave us an ultimatum and left @neend_app in the early days, saying “You should put horror/thriller stories, else I will uninstall your app”. Customers are always right, but are they? These customers perceived us as an entertainment platform and requested us to upload horror/thriller stories. We are not an entertainment app. In fact we compete with entertainment. All we could do at that time was to hear them patiently and try and make them understand how this content does not align with our objective — which is to make people sleep. To fall asleep one should consume slow, non-dramatic, and soothing content (without climax) that can help them recall happy moments and induce relaxation. Team members would keep coming up with this feedback and ask if they could explore this. There would be many instances when you may slip in all the noise. But as a founder, you have to keep reminding them why we are doing, what we are doing, and does this align with it. The answer to the above requests is crystal clear - NO when you think of what mission are you on.

If you want both, build a B2B business that serves B2C businesses, like @obvious_in 😉

Hope to see some familiar and some new faces here :)

@vibamohan_ That's very right for products where innovation has maxed out (think toothpastes). In products where innovation defines the brand (think smartphones), building better and faster will always be relevant IMO.

I have this theory that as products become easier to build, the biggest differentiator for companies will be brand and distribution. I think with the pace at which we're standardising our workflows, recall is the only real differentiator.

We start the new year with our doors open. Bangalore’s creatives, founders, digital nomads, small teams — come work out of our beautiful office. Book a desk for the month, get a day pass or host an event in our space. The Residency is open! obvious.in/residency

Whiteboards full of scribbles. Co-founders discussing the way forward. And a team working together to crank out some code. Seeing our space come alive has been really rewarding!🌟 We have plenty of space for more Residents! Sign up for a 7-day trial here: calendly.com/sidika-obvious…