Mike Moen

Your marketing budget is too small for "everyone." National reach. Constant repetition. Massive spend. That's what "everyone" marketing requires. Most advisory firms are running with focus-sized budgets. Focus only works when it's pointed.

@itsolelehmann Cowork

i'm running a live claude cowork workshop for non-technical people on april 22 by the end of the 2 hours, you'll have a fully set up marketing system on your computer that: > produces a full week of content in one sitting, dialed into your voice so it sounds like you on your sharpest day > turns any marketing framework or post into a repeatable skill that claude runs on command for you > builds sales pages in minutes so you stop paying designers and copywriters thousands > schedules tasks to run while you sleep so you wake up to finished drafts, fresh ideas, and updated reports every morning > writes launch emails, newsletters, and sequences using the same frameworks behind my 6-figure product launches all click by click, on your machine, while i do it on mine here's everything that you get: • the full 2-hour live workshop where you build everything in real time • 16 personal skills that i built over 100s of hours for my own business • the complete recording so you can rewatch anytime • a self-paced course version of all the material • access to Claude Marketing OS telegram group this system runs 90% of the marketing behind my 7-figure brand doing 15M+ impressions/month and it's all yours come april 22nd comment "Cowork" and i'll DM you the link

@AlfieJCarter Claude

I'm shocked more GTM agencies aren't generating $20k/month with Claude Code. It's simple. I shared this with an agency owner in our community. They're now making $20k every month. Like and comment "CLAUDE" and I'll send you the full playbook 100% free. Must be connected to receive it. Free for the next 48 hours only.

@AlfieJCarter Cowork

Claude just made cold email ops fully autonomous. And most people running Instantly or Smartlead have no idea this exists. Here is what cold email used to look like: - You wrote copy with AI - You logged into your sending tool manually - You checked metrics yourself - You made changes by hand Here is what it looks like now: - Claude logs in - Claude checks performance - Claude makes changes - You review the results With Computer Use, Claude can see your screen, move your mouse, click buttons, navigate dashboards, and update live campaigns. For cold email, that means Claude can: → Pause sequences under 1% reply rate after 500 sends → Increase daily send volume on sequences booking meetings → Edit subject lines and first lines on losing steps → Duplicate and spin winning variants → Clean lead lists → Pull reply and booking reports → Organize everything into spreadsheets Here is the system I built: 1) Desktop Setup → Mac with Claude desktop app → Claude Max plan or approved waitlist access → Computer Use enabled in settings 2) Ops Folder Structure → Create a "Cold Email Ops" folder on your desktop → Inside: Reports, Daily Summaries, Performance Exports → Tell Claude: "You have access only to this folder for saving files" 3) Dashboard Read Test → Before automating anything, prompt Claude to walk through your dashboard without making changes → Confirm it correctly reads reply rate, send volume, and sequence status → Fix any misreads before giving it control 4) Rules Playbook → Pause sequences under 1% reply rate after 500 sends → Increase volume only on sequences booking meetings → Never edit copy on campaigns under 200 sends → Always export reports before any changes 5) Sequence Pausing Automation → Prompt: "Review all active sequences. Pause any with reply rate under 1% and over 500 sends. Export a report first and ask for confirmation." → Saves 30 minutes of manual work per session 6) Volume Scaling Automation → Prompt: "Find sequences booking meetings in the last 7 days. Increase daily send volume by 20%. Cap at safe limits and confirm before applying." 7) Losing Step Rewrites → Identify steps with 300+ sends and under 0.3% reply rate → Claude rewrites only the subject line and first line → Creates a new variant and leaves the original untouched 8) New Sequence Drafting → Claude scans your highest reply rate campaigns for a given ICP → Mirrors subject line length, first line style, and CTA format → Saves as draft inside your ESP 9) Weekly Performance Report → Claude pulls last 7 days data, saves CSV to your ops folder → Writes a summary: reply rate changes, paused sequences, top performers → One document instead of five dashboard tabs This is the same system we use at Conigma to run cold email ops without manual micromanagement. If you want the full Claude Cowork Cold Email System: Follow me Reply "COWORK" I'll DM you the complete guide.

@AlfieJCarter Cold

If you don't have my "Claude Cowork Cold Email System" yet... The one I built to run a fully automated cold email operation through Claude with a complete system across copy generation, sequence logic, deliverability rules, and inbox management... Just comment "COLD" and I'll DM it to you for free (must follow)

@paulg Unfalsifiability fallacy

Prediction: When fighting Iran gets too painful because of oil prices or polls or whatever, Trump will claim that the current state of things, whatever it happens to be, was his goal, declare victory, and retreat.

@paolo_scales Commenting is algorithmic. As for your achievement claim, congrats!!

@_mikemoen_ commenting is a gimmick for people who can’t make good lead magnets or content . we’ve gotten posts with 50k+ views as the first post on an account with less than 200 followers

LinkedIn is a $100k/mo goldmine and 99% of people are doing it wrong Everyone's posting motivational quotes and asking for engagement Meanwhile there's a handful of guys quietly printing $100-300k/month selling to desperate execs AI SaaS, tax consultants, LLM SEO agencies - doesn't matter They're all using the same inbound funnel that converts 8-12% of commenters into booked calls Here's the exact blueprint: The Setup (Week 1) Your profile is your storefront Headline formula: "I help [avatar] achieve [specific outcome] using [method]" Examples that work: - "I help AI startups book 20+ sales calls/week using LinkedIn content" - "I help tax firms add $50k/mo in revenue without paid ads" - "I help B2B companies rank #1 on ChatGPT in 90 days" Banner: Your lead magnet offer (we'll get to this) Featured section: The lead magnet + case studies The Content System (Weeks 2-12) Post 5-7x per week at 8am EST religiously Every single post follows this structure: Hook: Bold claim Body: 3-4 short paragraphs (problem → insight → solution tease) CTA: "Comment [trigger word] and I'll send you [lead magnet]" The lead magnet is EVERYTHING: - "The 47-point AI sales checklist I used to book 67 demos in 30 days" - "Tax loophole blueprint that saved clients $2.3M in 2025" - "LLM SEO framework that ranked 23 keywords in the top 3" Make it hyper-specific, make it a PDF/Notion doc, make it valuable The Inbound Funnel (Where the magic happens) Someone comments your trigger word You immediately: 1. Reply to their comment publicly (algorithm boost) 2. Send connection request with: "Sending over the [lead magnet] now 👊" 3. Once connected, DM them: "Here's the link: [Beehiiv/Kit landing page]" The landing page: - Headline repeating the benefit - 3 bullet points of what's inside - Email capture form - CTA button: "Send me the blueprint" They enter email → instant delivery → you have their contact Inside the lead magnet: Page 1: Deliver the value Pages 2-15: More actionable insights Page 16: "Want me to implement this for you? Book a call: [Calendly link]" Embed 2-3 CTAs throughout the PDF The Conversion Math (This is where you win) Let's say you post 5x/week for 8 weeks Average post gets 100 comments (very doable with good hooks) That's 4,000 comments across 40 posts You convert them to email subscribers → 3,500 opt-ins (87% conversion rate) 5% of commenters book a call within 60 days Conservative estimate: 5% of 4,000 = 200 booked meetings in 2 months Your close rate only needs to be 10% 200 meetings × 10% close = 20 clients 20 clients × $3k/mo retainer = $60k/mo Why this works when everything else fails: - No cold outreach (inbound only) - No paid ads (pure organic) - No sales team (just you a and a Calendly link) You're giving away a lead magnet they actually want Then warming them up through email + retargeting content By the time they book a call, they're pre-sold The guys making $100k-300k+/mo are running this exact playbook They just have VAs handling the DM work on the back end If you don't want to do all this work yourself, DM me and we can implement it for you

The biggest threat to your firm isn’t a bear market. It’s your own generic messaging. Markets recover. First impressions don’t.

Advisors say they want ideal clients. But they keep posting content built for everyone. You can’t attract a niche you refuse to commit to.

If your marketing sounds “professional,” it probably sounds forgettable. ❌👂

Great advisor marketing isn’t loud. It’s aligned. Message, niche, website, content, follow-up. When they point in the same direction, momentum happens.

Growth requires visibility. Visibility requires vulnerability. Most advisors aren’t stuck they’re hiding behind “compliance” as a shield.

Advisors: If your message sounds identical to every firm in your ZIP code, the prospect assumes your value is identical too.

A month later I still have 3 tools left to check.

@Aladey Zipop.com

Phase 2. Drop your domain in the comments 👇 My AI agent will appraise it. 🤖

Coding is the hard part. Marketing is the harder part.

Most firms skip straight to marketing tactics and skip the strategy. Why?

But you don’t have the marketing budget to reach everyone with your message. Specialize hard.

Stress is thinking too many steps ahead.