Sam Atkinson

65 posts

Sam Atkinson

Sam Atkinson

@_samatk

Sharing tips on how to improve and grow your podcast Freelance podcast producer 5+ years

Hull, England Katılım Temmuz 2024
18 Takip Edilen305 Takipçiler
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Sam Atkinson
Sam Atkinson@_samatk·
What are 3 reasons you continue to make your podcast?
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Sam Atkinson
Sam Atkinson@_samatk·
After publishing an episode, ask one listener: “What made you click play?” Not: “Did you enjoy it?” The answer tells you whether your packaging is working
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Sam Atkinson
Sam Atkinson@_samatk·
The best podcast clips have these 5 things: 1. A hook: Grabs attention 2. Curiosity: Keeps you watching 3. Emotion: Makes you feel something 4. Shareability: Gives you a reason to share 5. Standalone value: Makes sense on its own
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Sam Atkinson
Sam Atkinson@_samatk·
Most podcasts don’t die because the host isn’t talented They die because the process is too hard to sustain Build a podcast you can still make 12 months from now Not one that looks impressive on day one
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Sam Atkinson
Sam Atkinson@_samatk·
Instead of making a list of dream guests Make a list of listener problems Then invite the best person to solve each one That’s how you build a listener-first podcast
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Sam Atkinson
Sam Atkinson@_samatk·
Stop saying “Hi everyone” Podcast listeners aren’t sitting in an audience They’re probably listening alone with headphones Talk to one person, not a crowd
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Sam Atkinson
Sam Atkinson@_samatk·
Asking someone for an hour of their time on day one is a huge ask Think of clips as your entry point: • 60-sec clips trigger curiosity • 5-min segments build trust • Full episodes create fans
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Sam Atkinson
Sam Atkinson@_samatk·
Stop trying to cover everything Go deeper Not broader Depth creates authority Breadth creates noise
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Sam Atkinson
Sam Atkinson@_samatk·
Bridging phrases for podcast interviews Use these when your next question doesn’t naturally follow the last: • “That reminds me...” • “The reason I ask is...” • “I’m curious because...”
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Sam Atkinson
Sam Atkinson@_samatk·
Comment below with a one sentence summary of your most recent podcast episode If you can’t, you probably tried to cover too much
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Sam Atkinson
Sam Atkinson@_samatk·
Seeing people claim Spotify is deleting AI podcasts? That’s not what’s happening Spotify is targeting AI spam and impersonation, not banning AI podcasts AI is just another production tool The podcasts that win will still be the ones worth listening to
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Sam Atkinson
Sam Atkinson@_samatk·
Never run out of content ideas Stop guessing what your audience wants Go where they’re already talking: • Reddit • Facebook Groups • Discord • Niche communities Turn their questions, pain points, and conversations into content Create what people are already asking for
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Sam Atkinson
Sam Atkinson@_samatk·
Stuck on who to collaborate with? Search your own podcast name inside Apple Podcasts and Spotify Look closely at the “You might also like” and “More like this” sections The algorithm has already grouped you together Reach out to those exact creators
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Sam Atkinson
Sam Atkinson@_samatk·
The easiest way to improve retention: Delete the first question Seriously Most interviews don’t actually start until question two
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Sam Atkinson
Sam Atkinson@_samatk·
Every episode should leave the listener thinking, feeling, or doing something differently
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Sam Atkinson
Sam Atkinson@_samatk·
Some AI tools can shorten every pause to half a second or less That’s wild to me Let things breathe Think about the listener Give them time to process what’s been said and space to have their own thoughts Cut too aggressively and you destroy the emotional weight of the words
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Sam Atkinson
Sam Atkinson@_samatk·
Clocking the @Upwork hours and getting closer to $200K
Sam Atkinson tweet media
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Sam Atkinson
Sam Atkinson@_samatk·
Wimbledon teaches us two things: Silence matters Timing matters Which is also exactly how you stop talking over your podcast guest
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Sam Atkinson
Sam Atkinson@_samatk·
The podcast isn’t the product The relationship is Episodes build trust Trust builds opportunities That’s the real business model
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Sam Atkinson
Sam Atkinson@_samatk·
Don’t launch a “productivity podcast” That market is saturated Launch a “productivity podcast for founders who struggle with focus” Own a corner of the internet first Then expand from there
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