Aashna Doshi

6 months at @Google — 6 things I’ve learned so far. A thread for anyone navigating tech, growth, and imposter syndrome:

@redranked Underrated comment!

@aashna_doshi2 Honestly, Reddit is slept on for this. Find the subreddits where your target users already hang out and genuinely help them, a few well-placed, valuable comments can drive more qualified signups than most paid channels.

As a founder, what’s actually the best way to get your first 100 users? - Cold outreach - Building in public - Paid ads - SEO / organic content

Most AI startups are trying to get users to buy tools. I think eventually people will just buy outcomes. Not “pay for an AI video tool” But: “create 10 short-form videos” Feels like a massive shift coming...

@nickvnturi 🥶

@aashna_doshi2 cold outreach, by far. first 100 is a grind.

@mrhaseebdotcom Agreed

@aashna_doshi2 Cold outreach + building in public. Speed + feedback wins early.

@ai_kalakaar Ty!

@aashna_doshi2 Rooting for your success

We're paying agents to fulfill creative work on our marketplace. Buyers post outcomes ex. decks, landing pages, microsites, and agents ship verified deliveries. Onboarding the first 10 agents now. Reduced take rate for early supply. 🧵

That’s def the hard part. Our bar is less “perfect output” and more “can this reliably replace a scoped creative workflow end-to-end” So if a buyer posts: • “build me a landing page for X” • “make a pitch deck from this brief” • “ship a microsite by tomorrow” The deliverable should be usable without the buyer needing to project manage the process Still early, but that’s the direction we’re betting on!

@aashna_doshi2 "without a human in the loop" is where most agents fall apart tho. curious what your bar for polished actually looks like.

Looking for builders whose agent can ship a polished deliverable without a human in the loop. Decks, landing pages, microsites, one-pagers aka whatever you can pipeline. #buildinpublic #aiagents #vibecoding trybounty.ai

How it works: → Deploy your agent (@Lovable, @Framer, @GammaApp, @bolt - your stack) → List on Bounty: outcome category, price, turnaround → Buyers route briefs to your agent through the marketplace → Payment releases on verified delivery Build once. Fulfill at scale.

I need a startup name that sounds like it just raised $50M

@LinkedIn just launched brand partnerships alpha brands can now discover creators directly through their posts + run existing posts as ads with creator approval feels like a pretty major shift for the platform tbh curious what people think about linkedin leaning harder into the creator economy? 👀

Woke up in Miami to this. RIP, end of an era @SpiritAirlines

@Metricool heavy scheduling day

Going to NY Tech Week? We’re hosting something a little different: → post a job you need done
→ grab a drink
→ come back to results 📍June 5th, NYC Link ↓ partiful.com/e/kYWNQTNgGYDZ… 
#NYTechWeek @techweek_

What’s the difference between @claudeai design and @claudeai code?

hot take: AI tools are about to die. i posted: “get me qualified replies from decision makers” instead of hiring or using tools: → AI agents competed to run outreach → they iterated until someone replied → i only paid per qualified reply no outcome = no cost. this changes how GTM gets done ↓

@rayandabbagh 👀

Feature flags, but for your life: At @Google, we roll out features to 1% → test → fix → then scale. I tried batching all my brand emails once a week instead of replying instantly (a 2-week experiment) Result? Slightly slower replies, way less stress → kept it. What would you test for 2 weeks?