Abel Thomas Noble

Hit #1 on the App Store in Taiwan for Photo & Video apps today and Top 100 in 50 other countries. If you: - want to build apps - have an idea for an app, or - have an available TestFlight I would love to offer help to as many people as I can to get you started. DM me.

@boof_baller Man I wish

@abelthomasnoble churn?

Any guesses on what the y-axis is?

If I were to guess, Variables 1 and 4 were the biggest reason for why the left paywall won and VEED saw a 33% MRR increase. You are (a) nudging users towards (b) a plan where the user feels like they are winning, and so they (c) purchase a subscription with a higher LTV.

4. Discount banner + monthly price comparison vs. neither There are two main strategies at play here: - Framing: “Save 58%” feels like the users are winning by choosing that option - Relative comparison: Showing the monthly equivalent for both plans makes yearly look cheaper.

Which mobile app paywall performed better? One of these resulted in: - 15% lift in conversion trials - 33% higher MRR - 3% higher conversion to paid Results below. Credit: @sab8a at VEED

@WrongNebula sup!

It was only a matter of time. Love competition but even if they used the same copy or keywords, I would still not consider them a competitor. They seem to be missing something big that is not super apparent unless you are, or understand, the type of consumer using these apps.

In October I wrote down an idea I had called y2k. Atm my brain started inventing fears about how it wouldn't work. The biggest battle was trying to convince myself that it would. At 0 users I decided to write "y2k will get downloads." 2 months later we crossed 150k downloads.

Hit 100,000 downloads today. Launched 41 days ago. I've always felt stuck following a certain path. Everything (grades, school, job) fixated on that. Building this app was a way to free myself from those restraints. Below are the initial Figma designs for y2k back in October.

@filippkowalski Regardless, in that case: 1. Your app is appearing in searches that are not relevant to the app (check keywords). 2. Your title, icon, and/or screenshots don't convert. If you are running App Store Ads, maybe that plays into it, but would be curious to see the listing.

@abelthomasnoble yes, but that depends on the keyword, here there is a lot of branded keyword, so it makes sense it's lower

Tough reality of B2C On the surface, it looks great. Over 3k users in the first month since launch, most organic via ASO. But the majority of them, after completing the onboarding, never completed a single task. Only 400 did, which means almost 90% churned. Now my next task is to understand why and increase the retention. Maybe onboarding wasn't clear enough? Maybe the screen after the onboarding was confusing? Maybe they were looking for something else? Yet ASO results tell me that I'm doing better than competitors, otherwise it wouldn't give me as much visibility.

@anumness The surface-level problem is marketing (ASO, Internal, Paid Ads, Influencer). The other channels aside, regarding ASO feel free to DM the listing and can take a look at the screenshots/keywords. Getting those numbers up will allow you to see if it's actually a deeper problem.

When App store boost is over and downloads go back to zero. 😭

Lovable is a gambling psy-op You throw tokens praying it one-shots but it's always one ask away from hitting the jackpot. These platforms benefit from the skewed EV. The average outcome of “prompting” is negative (wasted compute/time), but the occasional win keeps users hooked.

Personally onboarded 50 users into the Android app. Play Store forces you to run a beta with some users before launching. Being an iOS user my entire life, you make assumptions of what intuitive design feels like. Some of those patterns break when working cross platform.

Just finished building an Android app from scratch. There's huge demand for our app in the Philippines, where 90% of people are on Android. To hit 1 Million Users, building for them is the next best move. Know a few shortcuts when porting a Swift app if anyone's interested.