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Abraham Casallas
1.5K posts

Abraham Casallas
@abrahamcslls
Helping creators build successful careers in the creator economy. Tweets on systems, tools & frameworks that will help you create for a living.
Katılım Ağustos 2017
330 Takip Edilen1.4K Takipçiler

@abearsomewhere @whop @WhopSports @whopgermany 20kmrr in under two weeks is nutty. Love to see it bro. Onward!
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Alrighty last week I promised the people of Twitter that I'd build sisu.zip in public this month... so here's the first rundown of how we went from zero to $20k MRR in under two weeks 🔥💸⬇️
Twelve days ago, I wasn’t running a marketing firm.
Sisu had been sitting in the backseat for months—no clients, no pipeline, no plans to spin it back up. I had just left @whop, spent a *weekend* decompressing, and was catching up with old friends. Then, like a switch flipped, I found myself in back-to-back calls, breaking down brand positioning, optimizing GTM strategies, and making intros that led to closed deals.
Before I could take a breath, Sisu was back—$20K MRR on the books and climbing. Here’s how it happened (without a single cold email or outreach campaign):
1/ Lean Into Momentum: The first deal came from a casual conversation—no pitch, no ask. Just talking shop about go-to-market strategy. One intro led to another, and suddenly, I was running an impromptu workshop on growth levers for an early-stage brand. By the end of the call, they asked, “Can we just bring you on?”
Momentum is everything. When you see an opportunity forming, go all in before it fades.
2/ Solve Real Problems, Fast: Most businesses don’t need long strategy decks or six-month roadmaps. They need revenue, distribution, and brand clarity—yesterday. Instead of selling ‘marketing,’ I focused on what moves the needle this week:
- Positioning tweaks that shift perception instantly.
- Distribution strategies that get the product in front of the right people
- Fast, scrappy execution that creates momentum for bigger plays
It’s not about reinventing the wheel. It’s about cutting through the noise and delivering results.
3/ Your Network is Your Best Growth Engine: Every client came through an existing relationship—former colleagues, past clients, founders I’d helped years ago. When you operate with a “just add value” mindset (without worrying about closing deals), work has a way of finding you.
If you’ve built trust in your industry, you don’t need outbound. You need conversations.
4/ Build in Public, Even in the Early Days: I’ve been vocal about everything I’m working on, and that openness has driven a flywheel of inbound leads. People want to be part of something that’s growing. Every new engagement I take on feeds back into the narrative: “Sisu is back, and it’s getting results.”
You don’t need to be loud—just be visible.
5/ Keep it Simple: I didn’t agonize over pricing, branding, or service structure. I just took on work that felt interesting, charged a fair price, and let demand dictate the next moves. The best way to start (or restart) a business isn’t with a perfect plan—it’s by executing, seeing what sticks, and refining as you go.
x/ The takeaway? Stay in motion. Talk to people. Solve real problems. If you do that consistently, opportunities take care of themselves.
Would love to hear—have you ever accidentally started a business? Drop a comment.

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“Dripping water hollows out stone, not through force but through persistence.” ― Ovid
Thanks @abrahamcslls for this great quote in today’s newsletter!
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@ZekyaClare Opening minds to creative possibilities! - Lot's of opportunities out there in this market. Excited to witness your journey!
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@abrahamcslls Making more content! And growing my community/following
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@EvenKeeledOne Boom! 💥 What are you going to be writing about?
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@abrahamcslls I'm just getting started. Learning more about how to get it going via your accelerator which has helped a lot. As well as putting out content as frequently as i can!
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@abrahamcslls CreatorBoom newsletter.
Just starting to work on creator case studies.
creatorboom.com
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@milestabibian I've been wanting to dive into the GTD model for a bit.
Book is hella thick though lol.
Mine is simple, I go over:
- What went right
- What went wrong
- What can I learn
- What gave me energy
- What drained my energy
- Takeaways
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@abrahamcslls I'm a big fan of the weekly review! I use the GTD model from David Allen.
What does your review consist of?
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